Xotels
MAY 30, 2024
You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.
BCV
JUNE 14, 2022
I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.
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Social Tables
SEPTEMBER 14, 2021
A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. FOMO , or the fear of missing out, is a powerful consumer motivator.
Hotel Management
MAY 10, 2023
Howard ruled off the discussion with an insight into payment options, noting that from a recent European summit, it was revealed that 75% of consumers will not buy if their preferred payment method is not available and the rise of instalment options such as Afterpay, underscoring the need to expand payment mechanisms into the marketing mix.
Hotelogix
OCTOBER 14, 2023
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
MediaBoom
SEPTEMBER 5, 2023
Because you want to get the word out about your services, you can track the KPI of page visits. The KPI for this conversion campaign would be leads. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that.
Social Tables
DECEMBER 1, 2021
Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.”
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