Remove Consumer Remove Intent Remove ROI
article thumbnail

2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. Google Ads for hyper-targeted campaigns : Hotels utilize Google Ads to target potential guests with tailored search ads, focusing on keywords that align withtravelers’ intent and location.

article thumbnail

Google Marketing Live 2024: Key takeaways from the GCommerce team

gcommerce

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media and the Consumer Buying Journey in Luxury Hospitality (Middle East Edition)

BCV

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Be intentional with placement–leverage the data and paid media. Lean in on new consumer behaviors–understand what’s driving interest and use it. Do you think the only stop is the final destination of a booking?

article thumbnail

What is The Advantage of Google Ads – Maximizing Your ROI

MediaBoom

On the other hand, long-tail keywords can target potential customers with much higher intent. Using online ads is one of the best ways to increase customer reach and build brand awareness, all while encouraging consumers to purchase your products and services. What is the Advantage of Using Google Ads? Is Google Ads Really Profitable?

ROI 52
article thumbnail

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. The digital landscape is evolving, and algorithms now prioritize engagement over sheer numbers.

article thumbnail

7 Proven Strategies for Running a Successful Google Ads Campaign

Social Hospitality

A Google search brings up the ten best results that search engine algorithms decide based on your intent. Create Appealing Ads that Generate Interest If you cant stop your target consumer from scrolling as soon as the search results appear, your conversion rates will always be low. So, what should they have done differently?

article thumbnail

How Data Analytics in the Hospitality Industry and AI Are Transforming Hotel Operations

AskSuite

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?