Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? In this post, we’re providing tips, tricks, tools, resources, and expert advice to help you boost event engagement throughout the entire event process.

Events

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. ” Long-Tail Keywords: Target long-tail keywords that are more specific and less competitive.

Digital Marketing

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space? Good choice.

Marketing Strategy

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. After all, being an events professional requires as much continued education as any other gig out there. Looking for an event planning ppt? We used the content to create an event trends blog post too!) We know we couldn’t have!

Events

Social Hospitality

SEPTEMBER 12, 2024

Social media has transformed how we communicate, consume content, and conduct business. By the late 2000s, social media was no longer just a place for personal connections—it had become a vital marketing tool for businesses. Consumers demand transparency, genuine interactions, and personalized content from brands.

Consumer

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Stay with us as we reveal the top 16 travel marketing strategies that click with today’s digital-savvy explorers, steering them directly to what you offer.

Marketing Strategy

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Digital Marketing

Hotel Management

FEBRUARY 8, 2024

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. McGufficke brings a wealth of experience managing high-performing hotels specialising in conference and events facilities.

General Manager

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Events

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B

Hotel News Resource

DECEMBER 10, 2024

As we head into 2025, event marketing strategies are shifting to meet evolving consumer expectations. Heres a look at the trends, backed by insightful statistics, that will shape event marketing success this year.

Events

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Events

Social Hospitality

SEPTEMBER 10, 2023

Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. Let’s look at how marketing technology can streamline your business.

Market

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Cvent CONNECT. April 11-14 | Caesars Forum | Las Vegas.

Hospitality

Social Tables

JUNE 17, 2024

While some venues are truly one-of-kind and truly offbeat, others have one or two unique characteristics that set them apart, such as: Venue type Some of the most exceptional event venues in the world don’t look like traditional conference centers from the outside. Event organizers seek out unconventional venues for many reasons.

Events

Social Hospitality

FEBRUARY 26, 2024

These interactions will then leave a lasting impression on consumers. These experiences blur the lines between the physical and digital worlds, opening up new avenues for consumer engagement. Harnessing the Power of Artificial Intelligence As digital marketers delve deeper into the Metaverse, personalization becomes paramount.

Digital Marketing

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer

Amadeus Hospitality

JUNE 9, 2023

The final week of June, 2023 will be an exciting one in the hospitality industry as two important events occur simultaneously: the Hospitality Industry Technology Exposition and Conference, or HITEC , and AHLA’s brand new, industry-wide hospitality event, The Hospitality Show. Schedule a meeting with us at HITEC here.

Travel

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy

MediaBoom

MARCH 28, 2023

Luckily, it can be done easily with the right healthcare digital marketing strategy. By the end of this article, you’ll have a comprehensive understanding of how to create a fool-proof strategy. With a digital marketing strategy for healthcare, your practice can be the one to answer those queries.

Digital Marketing

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing

MediaBoom

OCTOBER 27, 2023

There is an opportunity for medspas to stand apart from competitors in today’s digital marketing ecosystem. Medspa’s marketing ideas incorporate innovative digital marketing strategies to propel growth. Overall, these marketing strategies maximize ROI and ensure you stay top of mind for prospective clients.

Market

Social Tables

MARCH 22, 2024

Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. To remain competitive, hospitality professionals must stay on top of what’s happening with hotels, event venues, technology, and trends. The hospitality industry is always evolving.

Hospitality

MediaBoom

NOVEMBER 16, 2023

Legacy of Luxury and Precision Rolex employs a range of marketing strategies to maintain its iconic status. Patek Philippe also showcases its rich heritage and traditional craftsmanship to appeal to discerning consumers seeking authenticity.

Branding

Social Hospitality

JULY 5, 2022

Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Print handouts are mostly used for sales and event announcements.

Market

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept.

Digital Marketing

Social Hospitality

APRIL 15, 2024

To master organic social media , engage directly with users by answering questions, celebrating community events, and acknowledging comments to build trust and loyalty. Using tools like Google Analytics, homebuilders can discern the effectiveness of their strategies and make data-driven decisions for future marketing efforts.

Sales

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

Branding

MediaBoom

OCTOBER 6, 2023

In turn, these metrics provide an in-depth view of user behavior and inform your content marketing strategy. In fact, 60% of marketers note that content is “very or extremely” important to their overall marketing strategy. Content marketing varies greatly depending on your industry and target audience.

Digital Marketing

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. Learn how to craft a compelling copy to attract and persuade luxury consumers to spend more time (and money) on your website. Influencer Marketing People trust people.

Branding

MediaBoom

JULY 12, 2023

billion active monthly users, so if you want to get real estate lead generation ideas — and turn them into leads fast — it is THE platform to dedicate your marketing budget on. It allows you to focus on specific demographics, consumer interests and behaviors, and browsing history so you can deliver highly personalized ads.

Real Estate

Fuel Travel

JANUARY 23, 2023

The challenge of standing out begins long before it reaches a consumer’s inbox. You need to craft a strategic message that speaks to what consumers care about most. What does the consumer care about? For a hotel, showing value is not as simple as just sending out blanket emails marketing special rates and discounts.

Email Marketing

MediaBoom

APRIL 29, 2024

Customer Testimonial Spotlights Image courtesy of Amber Cyman With such steep competition in your market, you must rely on only the top luxury real estate marketing strategies to ensure your next campaign succeeds. Discover more email marketing strategies for real estate courtesy of Mediaboom.

Real Estate