MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. If consumers were looking for a lower-cost deal than booking through Royal Caribbean International, they’d have plenty of options. Here are some ways it’s been done.

Travel 90

Travel Target Marketing Digital Marketing Market 90

MediaBoom

FEBRUARY 26, 2024

Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence. Step 1: Targeting a Specific Niche Segment As you look to start a luxury brand, it is fundamental that you find a niche segment to explore.

Branding 97

Branding Digital Marketing Market Marketing 97

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

MediaBoom

APRIL 24, 2023

The aim is to create an emotional connection with consumers that elevates the product beyond a mere mode of transportation, making it an aspirational symbol of status and success. So, excellent marketing strategies manage to not only reach their audience but also successfully find a way to emotionally appeal to them.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience.

Real Estate 88

Real Estate Digital Marketing Sales Market 88

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging. Sign up for a free consultation with one of our digital experts.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Gucci allows consumers to “wear the product” before making a real purchase.

Branding 82

Branding Market Marketing Digital Marketing 82

MediaBoom

MARCH 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. As that recognition grows, your brand becomes stronger.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 88

Hotels Accommodation Target Marketing Business 88

Little Hotelier

OCTOBER 23, 2023

YouTube may be a non-traditional platform to market on but it’s one of the most popular places for travellers to consume educational content as well as be entertained, and engage with topics they’re interested in. You have plenty of room for flexibility and creativity on YouTube, given it’s video-based.

Market 105

Market Marketing Hotels Travel 105

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

NOVEMBER 14, 2023

These are the top 5 ways that accounting firms benefit from digital advertisement campaigns. Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. Do you really need a website if all of your customers are coming from referrals?

Display Ads 77

Display Ads Services Business Branding 77

MediaBoom

MARCH 6, 2024

Simply put, consumers do this as they assume that standard and competent businesses must have a website. Engage in Community Outreach and Education Community engagement is a powerful tool for expanding your cosmetic clinic’s reach and establishing trust within your target market. They want to be sure of your quality.

Market 52

Market Marketing Digital Marketing Services 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Travel Hotels 98

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Revenue Hotels Travel 98

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

AUGUST 23, 2023

With an increasing tech perceptive consumer base, having a great medical spa website design is a must, just like in any other industry. An effective website is your digital representative and will be responsible for most of your business’s first impressions. Showing the team’s faces helps create a better connection with the consumers.

Services 78

Services Market Marketing Business 78

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 71

Market Marketing Marketing Strategy Business 71

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 80

Market Marketing Business Sales 80

MediaBoom

AUGUST 3, 2023

Implementation: Easy Cost: $300 to $30,000 Time-consuming: Moderate Results within: 6-7 weeks Must-have: Yes Required skills: Medium 2. Implementation: Medium Cost: $200 to $75,000 Time-consuming: High Results within: 2-5 months Must-have: Yes Required skills: High 3. How can content marketing help you achieve this?

Real Estate 87

Real Estate Market Marketing Consumer 87

SiteMinder

SEPTEMBER 14, 2022

Such is the power of social media platforms like Instagram and TikTok, audiences are very attuned to consuming content filmed on smartphones. Infographics are easy to digest, making them a valuable resource for travellers who don’t have a lot of time on their hands to consume content. Always be helpful, authentic, and unique.

Market 59

Market Marketing Hotels Travel 59

MediaBoom

JUNE 20, 2023

That’s where digital content marketing comes into play. Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. And that’s where SEO is useful.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Create a calendar to schedule your content releases.

Digital Marketing 79

Digital Marketing Hiring Market Marketing 79