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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

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Gen Z’s hotel hunt: No map, just moves

Hospitality Today

According to SOCi’s 2025 Consumer Behavior Index, Gen Z consumers increasingly rely on TikTok, Reddit, Yelp, and Instagram—rather than a single search engine—to research and assess hospitality options. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.

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Navigating the Zero&Click Era: How Brands Can Leverage AI to their Advantage

Hotel News Resource

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

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How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute. weve got you covered.

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Hotel Reputation Management – Complete Guide

MediaBoom

Secure your exclusive, free consultation with our digital marketing experts today. In fact, 97% of consumers consider customer reviews before finalizing a purchase. Secure your exclusive, free consultation with our digital marketing experts today. Let Mediaboom guide you. Schedule Your Free Consultation 2.

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Why are reviews and ratings important for hotel metasearch?

gcommerce

For customers : Reviews on platforms like Google Business Profile (GMB), TripAdvisor, or others provide consumers with valuable insights into what they can expect from a hotel. This makes them essential for every property listed on metasearch platforms.

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