gcommerce

OCTOBER 11, 2023

What does this mean for your hotel’s marketing? The future of being found on Bard seems closely associated with your participation on Google’s suite of products - think Google Business Profile and Local SEO (& reviews matter - check out the highly rated line in the summary below) as well as Google Hotel Ads/metasearch.

Digital Marketing 102

Digital Marketing Market Marketing Hotels 102

MediaBoom

AUGUST 25, 2023

As medspas have grown across the country, so too has the rise of medspa digital marketing. This form of marketing encompasses web design, content and email marketing, automation, PPC, SEO, social media, influencers, and more to achieve the various goals of medspa owners. First, we’ll share a clear definition.

Digital Marketing 85

Digital Marketing Market Marketing Email Marketing 85

Hotel Management

JANUARY 30, 2025

The Asian Hotel Industry Conference & Exhibition (AHICE) is expanding its conference program with the introduction of two new events to the market.

Events 147

Events Hotels Digital Marketing Operations 147

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 94

Digital Marketing Resorts Market Marketing 94

MediaBoom

MARCH 14, 2024

A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Hotel Speak

SEPTEMBER 4, 2024

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. We anticipate further changes due to the DMA regulations and will keep a close watch to update our customers accordingly. What’s next?

Digital Marketing 59

Digital Marketing Consumer Market Marketing 59

Up Hotel

JULY 5, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking. What is image alt text?

Digital Marketing 52

Digital Marketing Services Market Marketing 52

Travelboom Marketing

FEBRUARY 16, 2024

Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. Many digital marketing companies can assist with fundamentals, but not all firms excel at leveraging online tools, data, or content to help your brand stand out.

Digital Marketing 52

Digital Marketing Market Marketing Hiring 52

Lure Agency

OCTOBER 16, 2022

As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. By conducting a digital marketing assessment, you can gain valuable insights into your guests’ journey, your competition, and what digital marketing channels will work best for your business.

Digital Marketing 52

Digital Marketing Market Marketing Business 52

MediaBoom

SEPTEMBER 28, 2023

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that? The result?

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

Hotel Marketer

JULY 19, 2023

I first worked with Noha at Starwood Hotels, where she was my entry into the world of digital marketing close… Incredibly frank, driven and intelligent, Noha is an embodiment of the word 'adaptable', as is abundantly evident from her diverse resume.

Market 98

Market Marketing Digital Marketing Closing 98

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. At Cendyn, we have been closely monitoring the impact of Googles changes on the way hotel search works.

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Hotel Management

MARCH 11, 2025

The second edition of AHICE South East Asia , held in Singapore during late February, saw the launch of the all-new INN Tech hotel technology summit series, with close to 200 hotel executives in attendance for keynotes, Q&As and masterclasses firmly focused on the latest and emerging hotel technology.

Events 130

Events Revenue Hotels Closing 130

Hotel Business

MAY 6, 2025

In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenue management. She will play a key role in market analysis and identify trends and market share.

Revenue 59

Revenue Revenue Management Digital Marketing Market Share 59

STAAH

JUNE 5, 2025

Cookie Consent Required Accept Cookies : Enables session saving and personalized messages Reject/Close : No data saved, normal booking flow Consent Duration : Lasts 400 days once accepted Personalization If the booker entered their name, the Welcome Back message is personalized. Explore smarter hotel connectivity with OpenGDS today.

B2B 79

B2B OTA Accommodation Revenue 79

Hotel Business

FEBRUARY 28, 2023

For more than a dozen years starting in 1995, he was part of the UVI team, directing global advertising and working closely with agency partners and directly with Sandals Resorts International Founding Chairman Gordon “Butch” Stewart on consumer-facing campaigns, web design, digital marketing and industry co-operative programs.

Market 97

Market Marketing Digital Marketing Resorts 97

Hotel Business

JULY 9, 2024

In this role, Jacobs is responsible for building an integrated approach to sales, digital marketing and revenue generation to enhance collaboration and develop synergies among these functions at the corporate and property levels. Germantown, TN- based McNeill Hotel Company has added Marci Jacobs as VP, sales & revenue generation.

Revenue 105

Revenue Sales Revenue Management Digital Marketing 105

Hotel Business

JANUARY 13, 2023

Remington Hotels has assumed management for Crowne Plaza College Park – Washington, DC, which has a close relationship with the University of Maryland and is less than five miles from the school’s main campus. Remington will also assist the team in strategically aligning the property to maximize revenue and profits for its owners.

Management 105

Management Hotels Digital Marketing Revenue 105

Hotel Speak

APRIL 22, 2025

This aligns closely with the survey finding that 39% of guests would use a chatbot to ask for the Wi-Fi password, a seemingly trivial request that nonetheless represents a major share of front desk interaction volume. Offloading such tasks to AI messaging agents enables staff to focus on more complex or high-touch issues.

Operations 57

Operations Forecasting Hotels Digital Marketing 57

Hotel Speak

MARCH 8, 2024

Managing Contracted Business and Optimizing Business Mix Loh explains that it will be vital for commercial heads to identify and close opportunities between their transient FIT segment and their managed segments. She will also be increasing digital marketing to increase brand presence.

Revenue Management 106

Revenue Management Revenue Digital Marketing Business 106

Social Hospitality

MAY 21, 2022

The best way to follow the top social media marketing trends in 2022 and achieve long-term brand growth is by partnering with digital marketing specialists who can help you implement the best strategies. Customers experience easier shopping, and businesses are closing more sales. What’s not to love?

Market 182

Market Marketing Shopping Branding 182

Hotel Speak

MARCH 24, 2023

When people are looking at rooms to reserve, a mile difference between your hotel and another could encourage them to go with the close room. Depending on where you are and what your market is, changing locations could be just what you need to do to inject life into your business. Digital marketing is pivotal for any business.

Revenue 83

Revenue Digital Marketing Market Marketing 83

Hotel Speak

JANUARY 29, 2024

Members of the 80 DAYS team will be working closely with Edinburgh University PhD students for the next 3-4 years, providing mentoring, setting challenges, projects, and real-world scenarios as well as sharing data, with due consideration to data protection and privacy regulations.

Digital Marketing 105

Digital Marketing Travel Services Market 105

MediaBoom

JUNE 30, 2023

Among various digital marketing strategies, one stands out as exceptionally effective: real estate email marketing. Real estate email marketing is a potent marketing approach that revolves around the act of sending targeted emails to customers and potential prospects. How to Start Email Marketing for Real Estate 1.

Real Estate 97

Real Estate Email Marketing Market Marketing 97

Hotelier Magazine

MAY 13, 2025

Attracting and retaining new and existing guests through enhanced, AI-ready digital marketing capabilities that enable delivery of personalized messages to drive the right customers to hotels. Pacious closed with a message of momentum: Choice Hotels is delivering and has bold plans for tomorrow.

Average Length of Stay 52

Average Length of Stay Scale Revenue Hotels 52

Amadeus Hospitality

DECEMBER 4, 2024

Originally published on PhocusWire 2024 is quickly drawing to a close and with it a strong year of demand for the travel industry. According to Amadeus’ business intelligence data , 5% more hotel room nights were booked globally from January – October 2024 compared to the same time last year.

Hospitality 111

Hospitality Digital Marketing Travel Business 111

MediaBoom

JULY 7, 2025

Facts close deals — but feelings get you into the consideration set first. Secure your exclusive, free consultation with our digital marketing experts today. Secure your exclusive, free consultation with our digital marketing experts today. These emotional images build desire and make your property memorable.

Branding 52

Branding Revenue Hotels Travel 52

MediaBoom

MAY 9, 2023

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. percent, which is quite a healthy margin. percent) Chanel (7.6

Branding 143

Branding Shopping Retail Digital Marketing 143

STAAH

JUNE 17, 2025

It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest. Highlight benefits like “Close to the venue,” “Book direct for free parking,” or “Weekend package deal.” The key is to meet potential guests where their attention already is.

Cancellation 83

Cancellation OTA Events Upsell 83

MediaBoom

JULY 25, 2023

Banks and financial institutions can review metrics as their marketing campaigns go live to ensure they reach the right audience and achieve their desired benchmarks. The Benefits of Marketing for Financial Service Providers Financial services marketing is advantageous for banks and financial institutions in many ways.

Services 98

Services Market Marketing Digital Marketing 98

Hotel Speak

AUGUST 6, 2024

There are various types of cookies: Session Cookies: Temporary cookies that expire once you close your browser. Stay tuned to learn more about how to navigate the evolving landscape of digital marketing effectively! Cookie Tracking ‍Cookies are small pieces of data stored on a user’s device by a web browser.

Market 106

Market Marketing Hotels ROI 106

MediaBoom

APRIL 29, 2024

Mediaboom’s digital marketing experts can transform your real estate agency’s marketing outcomes, increasing opens, conversions, and sales for your email marketing campaign. Explore email marketing ideas for real estate investors through Mediaboom, your digital marketing experts.

Real Estate 94

Real Estate Email Marketing Market Marketing 94

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’ll delve into how the SWOT analysis can be applied to digital marketing in the hotel industry and how marketing agencies can assist hotel clients in leveraging this framework for maximum impact.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

MediaBoom

FEBRUARY 26, 2024

Explore effective digital marketing strategies tailored specifically for luxury brands Understand the importance of quality, emotional connections, and offering a comprehensive luxury lifestyle experience to ensure brand success. Don’t pick a tightly closed niche that can easily lead your brand to stagnation.

Branding 98

Branding Digital Marketing Market Marketing 98

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96