Remove Cancellation Remove Market Remove OTA
article thumbnail

Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 103
article thumbnail

OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. How does the concept of a bed bank work?

OTA 96
article thumbnail

How to Attract More Bookings with Irresistible Hotel Packages

STAAH

Looking to stand out in a crowded market and boost bookings? In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy. In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy.

OTA 85
article thumbnail

The Definitive Guide to Boosting Vacation Rental Visibility on OTAs

TravelNet

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.

OTA 98
article thumbnail

Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. How is it useful?

article thumbnail

Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 110