Remove Cancellation Remove Market Remove OTA
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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

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What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. How does the concept of a bed bank work?

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The Definitive Guide to Boosting Vacation Rental Visibility on OTAs

TravelNet

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

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Reporting for Properties: Converting Your Data Into Strategy

STAAH

Regularly reviewing reports – ideally every week or at least monthly – allows properties to align their strategies with market demand, promotional performance, and guest behavior. are performing across OTAs and booking sources. Lets explore everything you can track within this powerful module. What Can You Track?

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Flywheel News | March 2025 Hotel Digital Marketing News | GCommerce

gcommerce

It took the risk out of running this type of media campaign from Google by allowing hotels to remove cancelled bookings from the commission payments. While resort and leisure-focused markets began to stabilize, urban markets saw a notable uptick in demand. Demand surged to 4.8 rise in revenue per available room (RevPAR).

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