Hotelogix

JANUARY 19, 2025

Local SEO: Optimizing Google My Business and using local keywords. Local SEO: A Game-Changer for Hotels Google My Business Optimization Claim and verify your Google My Business listing. AI and Machine Learning : Search engines are becoming more sophisticated in understanding user intent. Engage on social media platforms.

OTA

Travel Media Group

APRIL 16, 2025

And we use all of that to inform us as to what are the trends and topics that are impacting that industry, or different segments or categories of businesses within a vertical. And then we use that in turn to develop our programs at our events, to develop our content strategy, whether that be in digital or print. It is a powerhouse.

Events

gcommerce

MAY 26, 2025

It was a busy week for Google. Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). In Google Marketing Liv,e they hinted at how much image-based search shows purchase intent.

Hotel Marketing

Travel Media Group

JUNE 25, 2025

That what you’re talking about, Gabriel, it’s super exciting, I’m sure on your end to be a, a part of that team, busy in a, in, in a good way. I, I would imagine, of having two standalone businesses that, that are, are executing at high levels. So we’re very intentional when we do these things.

Hotels

Travel Media Group

DECEMBER 26, 2024

And when we think about all of our teams across the business, everybody plays such a key role in that. The goal is always to make our partners lives easier and their businesses more successful. And so that’s what it’s all about for us, making a positive difference for the businesses we serve.

Travel

Travel Media Group

JULY 2, 2025

And then my business partner, Helinda, my mother, she raised me, my parents divorced. Ryan Embree: And know, the conversations I’ve had, Brian, with these individuals, it’s also, you know, building something from the ground up, founding something, everything is intentional, right? So you really can rely on that business.

Hospitality

Travel Media Group

FEBRUARY 12, 2025

There’s hotels thawing out right now, right now in the, in the winter as we get ready for that busy spring travel season. And I know that’s very intentional from your team to build that in lot of meetings being done. So we try to, like you said, be super intentional about the timing there at the conference.

Hotels

Social Hospitality

APRIL 4, 2025

Key Components of an SEO Audit A comprehensive SEO audit, especially one conducted by digital marketing agencies , has various interconnected components of a website to provide a 360-degree view of search engine optimization tactics’ performance. If your business has a physical location, local SEO isnt optionalits a necessity.

Business

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing

MediaBoom

MARCH 28, 2023

However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. To ensure your business is getting as much visibility as it can, it can definitely be worthwhile to focus some efforts on digital healthcare marketing. Mediaboom is here to help.

Digital Marketing

gcommerce

MARCH 12, 2024

Learn how to drive more with a marketer’s approach to the hotel metasearch channel from our founder, Scott van Hartesvelt. Learn more about our company’s approach and intention here. 5 reasons to reevaluate your metasearch marketing Don’t miss the latest playbook on how to take back your direct bookings with metasearch advertising.

Digital Marketing

MediaBoom

AUGUST 8, 2023

In a 2022 industry worth over $7 trillion , digital marketing strategies present a revolutionizing method for real estate agents to sustain a robust internet footprint, attract the appropriate clientele, and remain significant — despite the existence of 3 million active realty licenses within the United States. How does it work?

Real Estate

MediaBoom

APRIL 22, 2023

Digital marketing helps all types of companies reach new customers. The hard part is developing your marketing strategies for family law. Family law digital marketing is crucial in contemporary legal practice. Remember this while creating your family law digital marketing plan.

Digital Marketing

MediaBoom

AUGUST 25, 2023

Today more than ever, businesses across all industries must market themselves. It’s crucial for drawing in leads, converting them to customers, making revenue, and driving repeat business. As medspas have grown across the country, so too has the rise of medspa digital marketing. We’ll start with medspas themselves.

Digital Marketing

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. ” Long-Tail Keywords: Target long-tail keywords that are more specific and less competitive.

Digital Marketing

gcommerce

MARCH 20, 2023

And finally, we improved our chances of conversion in the intent and purchase phase by advertising for the name of our hotels or promoting time-sensitive offers. As marketers, every purchase, every conversion in this model is given relatively equal weight (ADR * Length of Stay). That's just not how you run your business.

Digital Marketing

Q4Launch

JUNE 29, 2023

How to maximize your digital marketing efforts to increase your revenue Digital marketing empowers property managers to increase brand recognition and make prospective guests more aware of their listings. If guests have never heard of you or your property management business, they’re less inclined to book your listings.

Digital Marketing

MediaBoom

OCTOBER 5, 2023

Similarly, when it comes to growing your business, utilizing a strong SEO strategy for financial advisors can be a powerful tool to increase your visibility to new potential customers. For financial advisors, trust and authority are crucial when attracting business. What is SEO?

Intent

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging. Mediaboom is here to help.

Digital Marketing

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing

MediaBoom

JUNE 22, 2023

What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Build a Brand Establishing a strong brand as a realtor involves defining your niche and crafting a compelling business proposition.

Real Estate

MediaBoom

OCTOBER 6, 2023

Content engagement, quite literally, measures how appealing your digital marketing content is to a viewer. Now more than ever, content marketing and curation is a full-time job. If done effectively, content engagement produces returns for your business. Sign up for a free consultation with one of our digital experts.

Digital Marketing

Social Hospitality

MAY 7, 2024

This trend presents a challenge for businesses – how to stand out in voice search results? By optimizing for voice search, businesses can boost their visibility where more customers are looking—through their voice-activated devices. Prioritize local SEO Local SEO is crucial for businesses targeting community-based customers.

Marketing

MediaBoom

JULY 10, 2024

Selecting the right keywords can make your home-building business more visible…or invisible. Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. No matter the content you choose to elevate your business, the key is relevancy.

Business

Social Hospitality

MARCH 10, 2025

A Google search brings up the ten best results that search engine algorithms decide based on your intent. This is part of businesses’ Google Ads campaigns. Before spending any money, it is crucial to understand whether SEO or Paid Ads suit your business or industry. So, what should they have done differently?

Marketing Strategy

MediaBoom

APRIL 18, 2023

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. What Makes a Design Look Luxury? Mediaboom is here to help.

Branding

MediaBoom

MARCH 17, 2023

Retaining a strong online presence in a highly competitive digital marketplace can certainly be a challenge, which is the number one reason so many businesses turn to quality B2B SEO services. Here’s what you can expect with our agency’s B2B marketing solutions. Sign up for a free consultation with one of our digital experts.

B2B

Hotel Speak

JUNE 20, 2024

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digital markets.

Hospitality

MediaBoom

NOVEMBER 3, 2023

So, how can you boost your digital marketing strategy for your travel website? Let’s dive into on-site and off-site SEO and why both are vital for your business. This digital marketing strategy emphasizes target keywords, website speed, and user experience. There is no one-stop shop for success. How did you feel?

Travel

Social Hospitality

JUNE 6, 2023

AI can improve the relevance of the content that audiences find on search engines and show web pages based on audience search intent. This can help small businesses climb search engine results pages (SERPs) organically when they produce immersive, high-quality content. AI can even the SEO playing field, too.

Marketing

Social Hospitality

JUNE 6, 2023

AI can improve the relevance of the content that audiences find on search engines and show web pages based on audience search intent. This can help small businesses climb search engine results pages (SERPs) organically when they produce immersive, high-quality content. AI can even the SEO playing field, too.

Marketing

gcommerce

MAY 28, 2024

Google’s new brand profiles will help enhance hotels' online presence By Meaghan Reynolds, Marketing Specialist Google’s introduction of new brand profiles and AI branding tools empowers businesses to showcase their unique brand identities more effectively. We’ll be ready. So, what’s next?

Marketing

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space?

Marketing Strategy

gcommerce

SEPTEMBER 20, 2023

The addition of Search Ads promises to be a game-changer, offering businesses a unique opportunity to tap into the immense potential of TikTok's user base like never before. This platform's viral nature enables brands to tap into a massive and highly engaged global community, making it an exceptional avenue for advertising.

Branding

Hotel Speak

JANUARY 25, 2024

This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA

MediaBoom

JUNE 27, 2024

These keywords are crucial as they determine who sees your ad and the ad’s intent. Start by listing potential search terms your audience might use and consider the intent behind each keyword. Understanding keyword intent helps you optimize your ad copy and landing pages. Let Mediaboom guide you.

Intent

MediaBoom

APRIL 14, 2023

Read on to discover some efficient and result-oriented lead-generation methods that will bring the right people into your sales funnel and boost your business. Why is Lead Generation Important in an Insurance Business? The insurance business is, in a way, quite personal. What platform do they use? How should I reach out to them?

ROI