BCV

APRIL 20, 2025

Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. Booking conversions help determine ROI It indicates how often does the content / messaging compel your target customer book your hotel room, or take another action such as signing up for newsletter or a loyalty program.

Branding 52

Branding Business Marketing Market 52

Hotel Business

JULY 14, 2025

By Stacy Garcia In May at HD Expo in Las Vegas, I had the chance to walk the show floor and connect with so many hotel designers, operators and brand leaders—all of us sharing one common goal: crafting experiences that not only look beautiful but perform better. That’s where emotional resonance turns into brand loyalty.

Business 59

Business Forecasting ROI Branding 59

MediaBoom

DECEMBER 20, 2024

This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. This includes blogs, videos, and social media posts designed to inspire and inform.

Marketing 52

Marketing Market Hospitality ROI 52

STAAH

JULY 1, 2025

It’s one of the highest-ROI investments a hotel can make. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. Turning them on without a strategy often leads to high costs, low ROI, and in some cases, paying more for demand you already had. Use detailed, benefit-driven descriptions.

OTA 52

OTA Revenue B2B ROI 52

Amadeus Hospitality

JUNE 13, 2025

THE IMPACT Running from November 29th to December 2nd, the campaign generated: $30,000+ in revenue 88 reservations The Grove Hotel Boise’s Black Friday campaign was a standout success, creating buzz, driving conversions, and reinforcing the hotel’s brand as a destination for luxury and convenience.

Dining 59

Dining ROI Hotels Sales 59

The Hotels Network Blog

JULY 22, 2025

Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media). Even if you doubled your investment in direct bookings, you would still achieve a better ROI.

OTA 52

OTA Revenue Hotels Marketing 52

eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand.

Scale 59

Scale Upsell Hotels Hospitality 59

MediaBoom

JUNE 30, 2025

Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.

Marketing 53

Marketing Market Digital Marketing Hotels 53

Hospitality Tech

JUNE 11, 2025

And when attackers target a shared vendor or platform, a breach in one system can ripple across multiple properties or brands. Building Collaborative Defenses Cybercriminals work in fast-adapting groups that often target multiple brands and platforms at once.

Travel 52

Travel Operations Business Hospitality 52

Hotel Business

MARCH 20, 2025

Include event-specific information, branded imagery and schedules right at their fingertips. Whether its a corporate event or a family reunion, guests will appreciate the seamless branding and the extra effort to make them feel valued. Leverage existing TVs throughout your property as additional signage opportunities. #3:

Events 59

Events Business ROI Upsell 59

eHotelier

JUNE 30, 2025

As an approved management company for Hilton, Marriott, and Wyndham, we offer the brand expertise and operational depth that owners trust to elevate performance across a wide range of property types.” This vertically integrated approach allows the company to drive top-line performance while maintaining operational efficiency for owners.

Services 52

Services Management ROI Operations 52

Travel Media Group

APRIL 16, 2025

And we then work with the brands, the sellers in those industries to connect with those buyers. We’ll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. So what are the technologies and the solutions in, in hotels that can do that? So, a lot of fascinating things.

Events 52

Events Hospitality Marketing Market 52

Hospitality Tech

JUNE 17, 2025

“Why This Rate” puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.

Hotels 52

Hotels Scale Ancillary Revenue Operations 52

Hotel Management

APRIL 16, 2025

Marmont; Studio All & Mitchell & Eades Beyond CRI, lux, and automation, well explore how lighting delivers both design excellence and commercial ROI, says Petrie-Allbutt. Register for Design Inn Symposium, Tuesday May 6 at Hilton Adelaide.

General Manager 189

General Manager Intent Scale Hotels 189

Hospitality Today

JULY 2, 2025

Tech investment as ROI-positive: Technology is Agoda’s second-highest expense after marketing—viewed as essential to long-term competitiveness and scalability. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g., Hindi on WhatsApp), focusing on tier II cities and domestic travel.

ROI 40

ROI Travel OTA Shopping 40

AskSuite

JULY 23, 2025

It’s a direct path to bookings, brand trust, and digital reach. If your brand isn’t present where people start searching, you’re already behind. Optimize your bio with keywords Your Instagram bio is both a branding tool and one of the few pieces of text on your profile that Google can crawl.

Hotels 52

Hotels Branding Travel Intent 52

STAAH

APRIL 29, 2025

If youre only using it to manage availability, you’re missing out on serious ROI. STAAH offers centralized dashboards , cross-property analytics , and inventory sharing to ensure consistent branding, pricing, and performance across all locations a must-have for growing portfolios. 3) Advanced Strategies to Maximize Revenue a.

Revenue 86

Revenue Management OTA Average Daily Rate 86

Hotel Speak

APRIL 2, 2025

Integrating technologies like red-light therapy into hotel offerings provides a unique opportunity to elevate the guest experience while reinforcing a hotels position as a wellness-forward brand. The ROI of Wellness Innovation Investing in wellness technology not only enhances the guest experience but also delivers measurable returns.

Hospitality 70

Hospitality Average Daily Rate Travel ROI 70

TravelNet

MAY 19, 2025

As always, make sure the services offered are a natural fit for your brand. Revenue Stream #2: Owner-Facing Services Your property owners arent just looking for bookings theyre looking for peace of mind, ROI, and operational excellence. Such add-ons can then be easily mapped to your ledger.

Occupancy 59

Occupancy Revenue Marketing Market 59

Hospitality Tech

JUNE 16, 2025

Satisfying even the most scrutinised colour branding, the new series is impossible to ignore, bringing more engaging, immersive experiences to any space. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. That’s what UrResort delivers.

Operations 52

Operations Upsell Services Scale 52

Hospitality Tech

JUNE 16, 2025

Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Managed through a single unified inbox, hotels can streamline communications, ensure a consistent brand voice, and gain insights into guest sentiment and trends. “A year ago, we announced that SynXis Concierge.AI

Services 52

Services Upsell Operations Scale 52

Social Hospitality

MAY 8, 2025

Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings.

Digital Marketing 130

Digital Marketing Hotel Marketing Marketing Market 130

Hotel Speak

APRIL 22, 2025

AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI). These agents help properties maintain an active, responsive brand presence online without overwhelming staff bandwidth. For hotels targeting digitally native demographics, this level of responsiveness is table stakes.

Operations 57

Operations Forecasting Hotels Digital Marketing 57

Hospitality Tech

JUNE 15, 2025

Role Based Access Control (RBAC) that enables brands to confidently delegate responsibilities without compromising security or visibility. As its portfolio of branded and independent hotels continues to grow across the U.S., Improved single sign-on and multi-factor authentication adds layers of administrative security.

Forecasting 52

Forecasting Services Operations Ancillary Revenue 52

Hotelogix

JANUARY 19, 2025

Partnering with local or travel influencers who align with your brand can create a powerful ripple effect. How to Maximize ROI Social Media Ads: Showcase promotions with visually engaging content on Instagram and Facebook. Paid Advertising and Retargeting When organic efforts need a boost, paid advertising steps in.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

Hospitality Tech

JUNE 16, 2025

Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. Brands Yum! Brands, Inc. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Upsell 52

Upsell Ancillary Revenue Hotels Revenue 52

eHotelier

JUNE 18, 2025

With more than 30 years of experience as a Hotelier representing; Luxury, Full-Service, Boutique, Extended Stay and Limited Service Brands, Mr. Riley has supported and achieved a ROI for the following; Wyndam Hotel & Resorts, Preferred Hotels Group, IHG, Hilton Hotels, Marriott Hotels, Interstate Hotels & Resorts & Hyatt Hotels.

Sales 52

Sales Revenue Management ROI Upsell 52

Cloudbeds

APRIL 8, 2025

It uses cookies to track and target these visitors, ensuring your brand stays top of mind even after they’ve left your site. Retargeting keeps your brand visible while remarketing encourages repeat visits. Retargeting ads strengthen brand recall by ensuring your property remains top-of-mind for travelers browsing.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

eZee Absolute

JANUARY 3, 2025

In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. Just remember to pick influencers who align with your brand’s personality. With a 2024 report showing that email marketing has an average ROI of 4200%, its clear this tool is here to stay.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Hotelier Magazine

MAY 15, 2025

Rice emphasized the ROI potential in these regions, noting, They may not be sexy, but theyve made a lot of investors in Canada a lot of money. The panel addressed brand complexities, with Gadbois expressing concern about saturation. Todays great brand for that asset might be tomorrows disaster.

Real Estate 52

Real Estate Hotels Operations Sales 52

Travel Media Group

APRIL 30, 2025

Today we have over 1700 properties across both the US and Canada that are Green Key certified, and we have partnered with virtually all of the leading brands in the market who have committed to sustainability certification for their networks. We’re always looking at hoteliers for ROI and sure you have some incredible stories.

Business 52

Business Travel Consumer Hospitality 52

Hospitality Tech

JUNE 10, 2025

WorldVue Compass is the latest feature of WorldVue’s Entertainment HUB™, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience — without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.

Events 52

Events Revenue Operations Services 52

Hospitality Tech

JUNE 15, 2025

All devices are connected to Anacove’s AI-powered cloud system, which treats the hotel as a unified ecosystem— delivering automated reports and actionable insights that show clear ROI and support smarter operations. As its portfolio of branded and independent hotels continues to grow across the U.S., Agilysys Book with S.P.E.N.D.

Forecasting 52

Forecasting Hotels Services Operations 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Secor plans to further strengthen Taco Johns "people first" culture.

Operations 52

Operations Management Consumer Branding 52

Little Hotelier

MAY 19, 2025

The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. The best will deliver incredible ROI, by securing you more bookings than ever before. Increase brand presence Putting your name up in lights online is easier said than done.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

Hospitality Tech

JUNE 16, 2025

“The name ‘Hotel Internet Services’ has been a successful brand, but no longer captures who we’ve become or where we’re going,” said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!

Services 52

Services Ancillary Revenue Hotels Revenue 52

AskSuite

MAY 22, 2025

It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.

Hospitality 52

Hospitality Scale Sales Travel 52