This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Custom Branding : Your booking experience should look and feel just like the rest of your website. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. How is it useful?
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. can result in a stable revenue stream.
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Anything less, and they’ll bounce.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
By adapting the online experience to each visitor’s needs, preferences, and behaviors, hotels can capture attention, build trust, and guide travelers more effectively toward conversion, reducing their reliance on OTAs in the process. In-Stay Upsell Offer App personalization doesn’t stop once the guest checks in.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. This approach not only increases brand awareness but also boosts guest interaction and loyalty. Enjoy benefits like: Real-Time Updates : Prevent double bookings and inventory mismatches.
Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%
A single missed or miscommunicated reservation can mean losing critical revenue, not to mention the brand damage that comes from frustrated guests who are caught up in an overbooking or a missed reservation. Timely, branded communications reassure guests their reservation is secure and set a professional and positive pre-arrival tone.
For OTAs, however, they negotiate a commission on bookings. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media). It is also worth noting that commission isn’t the only cost associated with OTAs.
With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotels website.
Design branded, mobile-friendly websites using tools like innQuest Ignite, innQuests hotel website builder to drive direct bookings and create a great first impression. Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Identify upselling opportunities to boost revenue.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. “A Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Concierge.AI
Hotelogix Web Booking Engine Integration Hotelogix offers a robust web booking engine that can be seamlessly integrated with Google Ads to enhance your hotel’s online presence and booking capabilities: - Direct bookings : Hotelogix’s booking engine allows guests to book directly on your website, reducing commission costs from OTAs.
With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). The STAAH booking engine turned the Sentrim website into a high-performing channel by supporting smart pricing, promo codes, upselling and cross-selling. Thats where STAAH came in.
Reviews and ratings influence 30% of travelers, while a quarter of those surveyed find hotel amenities and the hotel brand to be important in their decision making. According to the data, 41% of both leisure and business travelers show a preference for booking through an online travel agency (OTA).
For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand.
Why hotels should care Chase isnât just trying to replicate the OTA model. Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell contentâmore than some OTAs allow.
It delivers personalised room recommendations, adjusts pricing based on demand, and suggests relevant upsells, such as spa services or extended stays, to enhance the guest journey. Our SEO approach reduces reliance on online travel agencies (OTAs) by driving direct traffic to your site, maximising revenue.
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Rent costs.
This blog will break down what Visito does, how it works, and why its becoming the go-to AI solution for modern hospitality brands. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. Table of contents What does Visito do?
âPartnering with a brand like Jurny gives our customers access to some of the most advanced, real-time guest engagement tools available todayâall with minimal lift and immediate impact,â said Patty Jefferson, Chief Development Officer at Visual Matrix. The joint solution is now available to restaurant partners.
Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence. AI handles it all automatically, freeing up your team’s time for: Lead qualification Upselling Complex booking negotiations This impact is measurable.
Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. As always, make sure the services offered are a natural fit for your brand. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules.
By empowering hotels that live and breathe authentic hospitality, the soft brand is seeking to reshape the future of luxury travel – one pioneering property at a time. “ Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Receive daily leadership insights and stay ahead of the competition.
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Marketplaces and alternative distribution rise: A new âMarketplaceâ section underscores the shift beyond OTAs, with hotels diversifying distribution through emerging platforms.
It influences RFP results, unlocks premium corporate rates, and positions your brand as a responsible partner in a world where regulators, investors, and travellers expect measurable climate action. The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow.
Alongside Golden Group Holding, the deal marks the first signing of the voco brand in the Sultanate of Oman, further expanding IHG’s premium portfolio across the Middle East. Launched in 2018, voco is IHG’s fastest-growing premium brand, already making its mark with openings and signings across Europe, the Middle East, Africa, and Asia.
For hotel managers, that means a fresh stream of millennial and Gen Z guests who are motivated by price, flexibility and share-worthy experiences rather than traditional brand loyalty. By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.
The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. It’s not just luxury brands that can benefit from advanced personalisation. This enables your team to provide more relevant and valuable upsells. The disparity suggests that satisfaction alone isn’t enough to drive rebooking.
A poor UX leads to inefficient hotel operations , higher error rates, and unhappy guests—directly impacting guest satisfaction and your brand reputation. Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking.
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions.
Built from the ground up for this segment, GameTime offers a fast, scalable solution tailored to brands that prioritize efficiency and agility. Portfolio Management: Manage multiple properties and brands with centralized visibility and enterprise-level strategies.
Some of the most impactful integrations include: Booking engines PMSs CRMs Communication channels Upselling tools With these integrations in place, every traveler interactionwhether it’s an inquiry, booking, update, or follow-up is automatically synchronized across systems. Are you in the know? Click here to talk to a specialist today!
But if your social inbox sits unanswered for hours—or worse, days—you’re telling your next-gen guests exactly what to expect from their stay: delay, disconnection, and a brand that’s asleep at the wheel. No endless scrolling through OTAs. They’re booking brands, not rooms. The rooftop views that scream luxury. It’s insulting.
When your room rates differ across OTAs and your website, it erodes guest trust, impacts booking conversions, and weakens your revenue strategy. Rate disparity often results in reduced visibility on OTAs, loss of direct bookings, and a fractured guest experience. Enhances visibility and ranking on OTA search results.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.
Technoheavenâs Bed bank solution enables hotel inventory to be distributed across a global network of B2B buyers, including OTAs, travel agents, DMCs, TMCs and more from a single platform. He previously held various senior leadership positions in global finance, development, and operations at Restaurant Brands International Inc.
Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicate genuine human connections with guests.”
Youll avoid the 15-25% commission fees charged by OTAs like Booking.com, Expedia and Airbnb, keeping that significant amount of extra revenue for yourself. The best will feature bold and stunning aesthetics, clear branding and a snappy tagline. Youve saved on OTA fees, so consider offering a special brochure-only deal or discount.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. Influencer partnerships can be more impactful than traditional ads, making your hotel top-of-mind for new guests and enhancing your brand image in an authentic way.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content