Hotelier Magazine

DECEMBER 17, 2024

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. hotels are affiliated with approximately 328 brands. But thats not where the story ends.

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OTA KPI Hotels Branding 52

Hospitality Today

JULY 3, 2025

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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OTA Accommodation Intent Hotels 45

Hospitality Today

JUNE 23, 2025

For independent and boutique hotels without big-brand muscle, the problem is particularly acute. Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities.

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OTA Cost Per Click Digital Marketing Hotels 40

Hotel Speak

DECEMBER 18, 2024

And what do hotels need to do to protect their visibility and revenue? The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. And its impact on hotel marketing is being discussed in all corners of the world.

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

STAAH

JUNE 24, 2025

STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. If the answer is no, you’re not just missing traffic — you’re missing revenue. On most searches, Online Travel Agents (OTAs) dominate the results. We all know how guests book today: they Google it.

Revenue 67

Revenue OTA Resorts Branding 67

STAAH

JANUARY 6, 2025

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.

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OTA Global Distribution System B2B Accommodation 109

STAAH

JUNE 17, 2025

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Custom Branding : Your booking experience should look and feel just like the rest of your website. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. How is it useful?

Cancellation 83

Cancellation OTA Events Upsell 83

Little Hotelier

JULY 15, 2025

As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.

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OTA Hotels Revenue Management 52

TravelNet

MAY 19, 2025

Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?

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Occupancy Revenue Market Marketing 59

Hotel Management

DECEMBER 19, 2024

One year on from the launch of Trilogy Hotels, the independent management company is rounding out 2024 with 13 hotels under management totalling over 2,500 rooms and overseeing $165 million in revenue. Often the discussion centres around the brand, what it offers, and the investment required, but it is lacking that investor return piece.

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Closing Hotels Operations Branding 130

STAAH

JUNE 10, 2025

These packages aren’t just revenue boosters, they enhance the entire guest experience by making it seamless and memorable. STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle.

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OTA Hotels Travel Cancellation 83

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.

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OTA Management Overbooking Revenue 65

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

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OTA Revenue Management Overbooking 65

STAAH

MAY 20, 2025

Today’s digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine System If your hotel isn’t offering direct bookings online, you’re missing out on revenue, on guest data, and on control.

Upsell 52

Upsell OTA Revenue Target Marketing 52

STAAH

JUNE 15, 2025

STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.

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Hospitality OTA Overbooking Hotels 95

Hotel Speak

JANUARY 29, 2025

Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%

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OTA Hotels Upsell Revenue 90

Hotel Speak

JANUARY 28, 2025

Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. Spreadsheets for revenue tracking. Design branded, mobile-friendly websites using tools like innQuest Ignite, innQuests hotel website builder to drive direct bookings and create a great first impression.

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Management Hospitality Revenue Management Revenue 94

SiteMinder

JULY 14, 2025

Unlocking profit for its clients has become synonymous with the brand over the years. Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration.

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Business Overbooking Revenue Yield Management 52

eHotelier

JULY 16, 2025

The 130 room ANA Holiday Inn Kobe Sanda, currently The Celecton Premier Kobe Sanda Hotel, and the 126 room ANA Holiday Inn Tosu, currently, Hotel Bientos, will both undergo extensive renovations and convert to the much-loved Holiday Inn brand in 2026. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex

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Branding Pipeline Resorts Events 52

Hospitality Today

JUNE 26, 2025

Drawing comparisons to the early days of SEO, the study highlights how branded properties, strong guest reviews, and wide digital footprints dominate AI recommendations—and what independent hotels must do to remain competitive. Branded hotels dominate AI results 2 out of 3 hotel recommendations by AI are branded or part of a major group.

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OTA Hotels Branding Shopping 40

eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. This approach not only increases brand awareness but also boosts guest interaction and loyalty.

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Upsell Hotels OTA Revenue Management 52

eHotelier

JUNE 18, 2025

Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. “A Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Concierge.AI

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Hospitality Operations Services Branding 52

SiteMinder

JUNE 5, 2025

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. Maintaining parity helps protect your revenue and reputation. What is a hotel ad? It accounted for 39.2%

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OTA Hotels Average Daily Rate Display Ads 52

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Retargeting keeps your brand visible while remarketing encourages repeat visits. What are retargeting ads? increase YOY.

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Revenue Display Ads Digital Marketing OTA 52

Cloudbeds

JANUARY 22, 2025

EBITDAR formula explained One way to calculate EBITDAR is first to determine earnings by subtracting all expenses from revenue and then adding back five cost categories. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period. Rent costs.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Hotelogix

JANUARY 5, 2025

According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Customization : Tailor the booking engine to match your hotel’s branding and style. Upselling opportunities : Offer add-ons and packages during the booking process to increase revenue. .

Hotels 40

Hotels Display Ads Upsell Revenue 40

Hotelogix

MARCH 27, 2025

But here’s the good news: a streamlined, intuitive PMS UX can turn hotel operations around—boosting staff productivity, enhancing guest satisfaction , and improving hotel revenue management. Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking.

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Revenue Revenue Management Operations Hotels 40

Hospitality Tech

JUNE 30, 2025

The new partnership and integration will unlock a powerful set of AI-driven tools—including contactless mobile check-in and checkout, real-time guest messaging, identity verification, and revenue-generating upsells—seamlessly embedded within the Visual Matrix PMS environment. The joint solution is now available to restaurant partners.

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Scale OTA Services Operations 52

STAAH

MAY 25, 2025

As a result revenue was missed and the guest experience in bookings was below par. With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Manual update of rates and availability across multiple channels was error-prone and inconsistent.

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Overbooking Hospitality OTA Upsell 89

eHotelier

JUNE 15, 2025

By combining time sensitivity with a clear value incentive, Baltivia Sea Resort effectively nudges guests to complete their booking on the spot, driving conversions and maximizing direct revenue during the peak travel season. What makes this initiative stand out is its strategic dual purpose. Copyright © eHotelier 2025 Menu

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Revenue Management Revenue Hotels Travel 52

Cloudbeds

NOVEMBER 13, 2024

Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. The Hotel Marketing Podcast is for hotel marketers, revenue managers, and hospitality professionals looking to enhance their marketing efforts.

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Hospitality Events Hotel Marketing Market 52

SiteMinder

JUNE 10, 2025

We spoke with Edmund Wong, Corporate Director of Revenue Optimization for Choctaw Nation on how SiteMinder has transformed their revenue strategy and streamlined operations across their properties. Online travel agencies (OTAs) or global distribution systems (GDS) were largely absent from their approach.

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Casinos Revenue Resorts Global Distribution System 52

Little Hotelier

JULY 15, 2025

A single missed or miscommunicated reservation can mean losing critical revenue, not to mention the brand damage that comes from frustrated guests who are caught up in an overbooking or a missed reservation. Timely, branded communications reassure guests their reservation is secure and set a professional and positive pre-arrival tone.

Cancellation 52

Cancellation Upsell Hotels OTA 52

Cloudbeds

FEBRUARY 14, 2025

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. FREE GUIDE Dive deeper into the history of revenue management. Refine messaging.

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Hotels Revenue Management Occupancy OTA 94

Amadeus Hospitality

JULY 10, 2025

Reviews and ratings influence 30% of travelers, while a quarter of those surveyed find hotel amenities and the hotel brand to be important in their decision making. Whether it’s a preferred floor, a scenic view or a special service, these extras present real revenue opportunities for hotels.

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Travel Average Daily Rate Upsell Business 52

STAAH

JANUARY 21, 2025

Seamless Online Experience A cohesive online presence across social channels, online travel agents (OTAs) , and hotel websites is crucial. Expanding Revenue Streams Beyond Rooms Hotels will diversify their revenue streams by offering unique experiences, such as culinary classes, adventure activities, and cultural tours.

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Hospitality Tourism OTA Revenue 109

Hospitality Tech

JUNE 5, 2025

RaccoonRev Plus is engineered to bridge the gap between basic rule-based pricing and the full complexity of traditional Revenue Management Systems (RMS). “The idea of a ‘revenue co-pilot’ is simple: youre still in control, but you’re no longer flying solo. “Revenue management is just the beginning.

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Consumer Retail Travel Branding 52