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Helios Hospitality Management launches with operations in Thailand and Portugal, having secured its first investment, and plans to expand its portfolio to 1,000 rooms under management within the coming year, with eyes on Central and South America, Southeast Asia and Australia.
TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands.
Ovolo Group said the platform aims to bridge the gap between equity and operator. TriO will also seek to asset manage non-Ovolo branded products to drive returns. The sale forms part of our strategic plan to recycle capital to further grow throughout Australia, New Zealand, and selected Asia Pacific targetmarkets,” said Alpe. “We
has revealed the official name of its new midscale extended-stay brand. Previously referred to as Project MidX Studios when it was announced in June , the brand has been given the name StudioRes. ” The company said it already has 1,800 targetmarkets identified in the U.S. Marriott International Inc. and Canada. .”
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
While this focus is important, back-of-house operations have been frozen in time, which keeps hoteliers from addressing one of their biggest revenue leaks and blind spots: purchasing. This integration reduces time and costs, simplifies operations and helps hoteliers gain real-time insights into their purchasing and operational activities.
In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What are their brand positions?
Veriu Collingwood is part of a mixed-use development with 95 studio apartments operating under the Veriu brand and 45 Built to Sell luxury residential apartments above us, which Tim Gurner has developed under the Atelier brand. A lot of the target [market] was around project-focused corporate opportunity.
Under the terms of the agreement, Caliber Hospitality Development (CHD) will receive exclusive development rights for future development of Hyatt Studios hotels in targetmarket areas within Arizona, Colorado, Nevada, Texas and Louisiana. markets appeared first on hotelbusiness.com.
The majority of [new hotels] will be outside Japan, and Australia is one of the key targetmarkets. With many of the world’s most loved luxury brands originating from Asia, Kaneda believes there is an opportunity to bring Japanese hospitality – which has yet to make a significant impact globally – to an international audience. “I
Assess whether the program aligns with your hotel’s offerings and targetmarket. While it’s crucial to avoid being overwhelmed with too much detail, it’s equally important to emphasize what makes your establishment unique – it could be your prime location, unique brand elements or extensive dining options.
AHICE Aotearoa has drawn notable industry figures including tourism industry leaders and investors, as well as international and regional hotel brand companies, owners and developers. The hotel sector is a major targetmarket for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)
This means identifying who your targetmarket is, their needs and preferences, and how you can best serve them. For example, your targetmarket is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your targetmarket, developing a solid marketing strategy is next.
But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.
With that in mind, in this latest roundtable discussion, hosted by Hotel Designs in collaboration with BoConcept, at the Scandi-brand’s recently refurbished showroom on Tottenham Court Road , a panel of leading designers and creatives explored what it truly means to create a ‘bespoke experience’ for hospitality guests.
Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries. Operations management in the hospitality industry is a broad term.
It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations. It’s a vital tool for any hotel owner or operator, whether you’re starting a new hotel, expanding an existing business, or improving your current operations.
A hotel director oversees the daily operations of a hotel, ensuring everything runs efficiently while delivering a high standard of guest service. The hotel director sets expectations for service, supports team performance, and ensures the property is meeting its revenue and occupancy targets. What is a hotel director?
Leveraging Mobile Technology to Combat 5 Common Hotel Operational Hiccups Efficient operations are the backbone of any well-run hotel and the foundation of an exceptional guest experience. Because of this, it’s important for hoteliers to avoid legacy systems with complicated and clunky user interfaces.
Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries. Operations management in the hospitality industry is a broad term.
With more than 30 years of experience in the hospitality industry, including roles at Mint House and Starwood Hotels & Resorts Worldwide, he will lead the company’s strategic expansion, especially in the full-service and luxury hotel sectors across the company’s targetmarkets.
” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.
By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. Royalty fees are five per cent of Gross Room Revenue (GRR), while the marketing fee is 3.5 per cent GRR.
4) Local Experiences and Tours Partnering with local tour operators and attractions to offer curated experiences can be a win-win. 5) Retail Offerings Gift shops, boutiques, and even online stores selling branded merchandise, local crafts, or travel essentials can attract guest purchases.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Encourages Guest Advocacy and Word-of-Mouth Referrals Happy loyalty members often become brand advocates.
Backed by strategic investors GIC and APG Investments , the owner-operator hotel and lifestyle brand currently has 31 properties worldwide in key urban core locations in metropolitan cities, including 20 locations across the U.S. My goal is for my team to profitably scale our portfolio across key targetmarkets.”
Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Step 1: Create a cohesive Airbnb brand presence Establishing a cohesive brand presence on Airbnb is vital for hotel chains and property managers.
You must also negotiate better rates with suppliers and streamline operations to cut unnecessary expenses. Run targetedmarketing campaigns to attract high-value guests. Make the best use of social media and content marketing. It helps in brand building and loyalty creation.
At BWH Hotel Group, there is a brand for every type of traveler—from upscale, luxury and lifestyle hotels to midscale and economy brands.” We’re also experiencing significant traction with our soft brand offerings which provide developers with more flexibility and deliver authentic experiences to travelers.”
Bed and breakfast marketing is important for building awareness of your B&B brand, and also instilling trust in the customers that have stayed with you before. Bed and breakfast advertising benefits Advertising and marketing your bed and breakfast has a number of benefits. This is called retargeting.
Constructive criticism and praise serve as a barometer for guest satisfaction and can guide management in making necessary adjustments to services, amenities, and operations. Marketing Insights The aggregate data collected from review websites can offer profound marketing insights.
Major brands in the travel industry, such as Expedia and Booking.com, have already integrated conversational AI chatbots into their operations to assist customers by processing bookings, recommending travel plans, and offering promotions. However, having chatbots on your website ensures every lead is attended to 24/7.
Scandic Hotels Group, one of the largest Nordic hotel operators with 280 hotels across six countries, is the first chain to go live on OPERA Cloud Central at its properties. Built-in dashboards allow for goal setting and progress tracking, optimized monitoring and the easy management of account and team performance.
As more and more travelers use search engines for trip planning, adopting a smart SEO strategy can elevate your brand’s visibility, positioning it right in front of potential customers at the exact moment they’re searching. Is your travel brand ready to reach new heights in search engine rankings? Contact Mediaboom now!
To convince travelers to book their property, lodging operators must provide a clear, compelling picture of what to expect and the confidence they’re making the right choice. And the great thing is that these sites operate 24/7, so you can receive reservations while you sleep! Experiment with metasearch marketing.
Market segmentation is the practice of categorizing hotel guests based on shared behaviour and characteristics, and its a fundamental piece of revenue management that extends its benefits to marketing, operations, and the guest experience. Today, Ive seen hotel brands that have 18 market segments, she says.
Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.
Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base. ” To build and maintain strong brand identity and build trust with guests, hotels must maintain consistency in message and branding. .”
Hotels should pick OTAs that match their targetmarket and give good terms. It also streamlines room management, enhancing guest satisfaction and operational efficiency. When a hotel brand figures out what these travelers want, it can come up with smart plans to stay on top in this booming market.
Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Engaging with readers in the comments or offering exclusive content to email subscribers further strengthens their connection to your brand. Let Mediaboom guide you.
Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. When we were working through the budget for each month, we noticed that several months had targets at revenue levels below last year. What new online marketing initiatives will we launch next year?
Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge. Mike speaks to Coakley Williams’ philosophy of curating a unique and targetedmarketing strategy for each property within their portfolio.
Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.
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