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5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors

Lodging

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

Pipeline 262
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Hyatt Expands Luxury and Lifestyle Hotel Pipeline in the Americas

Lodging

CHICAGO—Hyatt Hotels Corporation continued the expansion of luxury and lifestyle hotels with a development pipeline of more than 20 recent and planned openings across the United States, Canada, Mexico, Latin America, and the Caribbean through 2025. This planned growth will expand Hyatt’s brand footprint in several new regional markets.

Pipeline 296
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Major milestone: Hilton’s luxury and lifestyle brands reach 1000th hotel globally

Hotel Management

With recent openings in Paris, Cape Town, Dallas, Osaka, Costa Rica, Jordan, and more, Hilton’s luxury and lifestyle brands have opened their 1,000th hotel globally. The post Major milestone: Hilton’s luxury and lifestyle brands reach 1000th hotel globally appeared first on Hotel Management.

Branding 147
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Marriott Achieves Record 123,000 Gross Rooms Openings During 2024

Lodging

percent for the full year 2024, and over 577,000 rooms in the companys development pipeline at year-end. Marriott International, Inc. announced a year of global growth, with a record 123,000 gross rooms openings, net rooms growth of 6.8 Marriott continued to expand its product offerings across travel purposes and segments.

Pipeline 265
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IHG’s fast-growing Voco brand hits 100 openings in seven years

Hotel Management

Now the fastest growing brand within IHG’s Premium collection, Voco has experienced record development activity with properties in over 25 countries and a further 95 properties in the pipeline, with market entries in Türkiye, Malaysia and Jamaica expected over the next two years.

Branding 130
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Hyatt Grows Select-Service Pipeline by 25 Percent in the Americas

Lodging

CHICAGO—Hyatt Hotels Corporation announced growth in its select service pipeline, with an around 25 percent increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50 percent of Hyatt’s total pipeline in the Americas.

Pipeline 246
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Cvent Acquires Marketing Tech Company Splash

Lodging

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Marketing 287