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5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors

Lodging

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

Pipeline 263
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Marriott Achieves Record 123,000 Gross Rooms Openings During 2024

Lodging

percent for the full year 2024, and over 577,000 rooms in the companys development pipeline at year-end. Marriott International, Inc. announced a year of global growth, with a record 123,000 gross rooms openings, net rooms growth of 6.8 Marriott continued to expand its product offerings across travel purposes and segments.

Pipeline 267
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Major milestone: Hilton’s luxury and lifestyle brands reach 1000th hotel globally

Hotel Management

With recent openings in Paris, Cape Town, Dallas, Osaka, Costa Rica, Jordan, and more, Hilton’s luxury and lifestyle brands have opened their 1,000th hotel globally. The post Major milestone: Hilton’s luxury and lifestyle brands reach 1000th hotel globally appeared first on Hotel Management.

Branding 130
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Hyatt Grows Select-Service Pipeline by 25 Percent in the Americas

Lodging

CHICAGO—Hyatt Hotels Corporation announced growth in its select service pipeline, with an around 25 percent increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50 percent of Hyatt’s total pipeline in the Americas.

Pipeline 246
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Cvent Acquires Marketing Tech Company Splash

Lodging

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Market 289
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Record growth for flagship luxury and lifestyle brands at Accor with 90 hotels signed last year

Hotel Management

Accors luxury and lifestyle brands Sofitel, Sofitel Legend, MGallery and Emblems achieved record growth in 2024 with close to 90 hotels signed collectively. 2024 has been a milestone year for our brands, marking unprecedented development momentum, said Bailly.

Branding 130
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Hotelier Chris Dickinson signs Auckland properties to new luxe hotel brand

Hotel Management

New Zealand hotelier Chris Dickinson has introduced a new luxury accommodation brand to the market with four Auckland properties slated to launch within the first half of 2025. We are excited to debut Luminous on Anzac in early 2025 and have a strong pipeline of three additional properties to be announced,” Dickinson said.

Branding 147