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Seasoned hospitality executives Gadi Hassin, Lisa Zakharka and May Pendraat Kredner have joined forces to introduce a global hospitality management company specialising in experiential lifestyle hotels and hostels for todays digital nomads.
This is one of the largest deals of its kind in the Asia Pacific region, underscoring Amadeus’ role in meeting growing demand for fully integrated hospitality technology. Paul Wilson, Vice President of Asia Pacific, Hospitality, Amadeus adds, “We’re excited to work with B2 Hotels, one of Thailand’s fastest-growing hotel brands.
An AI-powered procure-to-pay platform designed for the hospitality industrydesigned with help from a former hotelierhas just received funding that it says will help it continue to make the process easier for hoteliers. Purchasing is one of the most difficult challenges facing hoteliers.
Assess whether the program aligns with your hotel’s offerings and targetmarket. While it’s crucial to avoid being overwhelmed with too much detail, it’s equally important to emphasize what makes your establishment unique – it could be your prime location, unique brand elements or extensive dining options.
Advertisements HotelREZ also helps properties stand out through targetedmarketing including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements.
This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core targetmarket, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.
… In an ever-evolving hospitality landscape, crafting bespoke environments is no longer a luxury – its an expectation. Sit down with Hotel Designs and BoConcept as we asked 10 design industry specialists just that, with answers ranging from installing a kinetic ceiling to designing a sea view-less beach resort (yes, really!)…
Hotels should pick OTAs that match their targetmarket and give good terms. When a hotel brand figures out what these travelers want, it can come up with smart plans to stay on top in this booming market. Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings.
Share User-Generated Content Here are some ways to encourage guests to share content: Ask guests to post their experiences using a branded hashtag. 👉 Read Also - Reduce Hospitality Turnover: Employee Retention is Key for Top Talent Success! Special Offers: Promote discounts or packages.
Strong leadership in hospitality directly influences both guest satisfaction and financial performance. Learn more How to be a successful hotel director To excel as a hotel director, a strong foundation of experience and education in the hospitality space is essential. A well-run hotel builds trust with both guests and staff.
Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your targetmarket and region. Deciding whether to use a GDS depends on your targetmarket and goals. Should You Sign Up?
Under the terms of the agreement, Caliber Hospitality Development (CHD) will receive exclusive development rights for future development of Hyatt Studios hotels in targetmarket areas within Arizona, Colorado, Nevada, Texas and Louisiana. is lower today than it was in January of 2020.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Encourages Guest Advocacy and Word-of-Mouth Referrals Happy loyalty members often become brand advocates.
TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. Tang said Heritage Hotels will also benefit from TFE Hotels’ global distribution systems and centralised service model.
TriO will also seek to asset manage non-Ovolo branded products to drive returns. TriO was formed to offer the market a refreshed model to seize and deliver on impending opportunities across the region, all whilst still having skin in the game,” said, Ovolo Group. “I
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? Research and target local keywords.
In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What are their brand positions?
Integrating existing casino loyalty programs and in-app gaming into a branded mobile app for your property enhances the guest experience and drives additional revenue When it comes to casino hotel customer retention, casino loyalty programs are key. Enter branded mobile apps. Enter branded mobile apps. Request a demo today.
The majority of [new hotels] will be outside Japan, and Australia is one of the key targetmarkets. With many of the world’s most loved luxury brands originating from Asia, Kaneda believes there is an opportunity to bring Japanese hospitality – which has yet to make a significant impact globally – to an international audience.
In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market.
But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.
Veriu Collingwood is part of a mixed-use development with 95 studio apartments operating under the Veriu brand and 45 Built to Sell luxury residential apartments above us, which Tim Gurner has developed under the Atelier brand. A lot of the target [market] was around project-focused corporate opportunity. It is a mix.
This means identifying who your targetmarket is, their needs and preferences, and how you can best serve them. For example, your targetmarket is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your targetmarket, developing a solid marketing strategy is next.
Pay Attention To Your Brand The marketplace is crowded. Developing a strong brand identity is one way to ensure you stand out. Include your business name, tagline, color scheme, and logo in your brand identity. Maintain A Good Reputation Your brand shapes how your products and services are perceived.
Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Suite Spot Podcast · 116 – TMG Hospitality Trailblazers: Mauri Berry Episode Transcript Our podcast is produced as an audio resource.
With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. influenced the hospitality industry from a business perspective? YouTube, TikTok, Instagram, etc.)
In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. Redefining the Brand Essence: Understanding the Core The journey begins with introspection. This refined understanding becomes the foundation for crafting a unique brand story.
They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.
In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.
5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property.
Buying ad space in newspapers and magazines helps bring awareness to your brand. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.
Oracle has introduced its Oracle OPERA Cloud Central , an all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. The post Oracle offers all-in-one hospitality solution appeared first on hotelbusiness.com.
In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. More than ever, businesses recognize the significant role that industry thought leaders can play in driving brand awareness, boosting lead generation, and enhancing credibility.
To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. In the competitive world of hospitality, maximizing revenue from room bookings alone is no longer sufficient for sustaining growth and profitability.
Discover who your targetmarket should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.
In the competitive hospitality industry, securing direct bookings is vital for hotel success. They enable personalized experiences, data collection, and targetedmarketing efforts. Direct bookings foster brand loyalty and give hotels control over pricing and policies.
In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.
At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. “All of us have extended-stay brands on this stage, me in particular,” he said. Cuculic was quick to respond.
Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.
A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Smart technology: What smart devices (e.g.,
Hospitality management company PM Hotel Group has appointed Paul Sacco as chief growth and development officer. “Our team looks forward to working with Paul to bolster our growth trajectory and enhance our portfolio with high-quality assets in strategic locations.”
.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.
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