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Radisson Hotel Group Chief Development Officer, Development, Asia Pacific, Ramzy Fenianos, discusses how the group is capitalising on demand for mixed-use and dual-branded hotel developments. Operational integration, service consistency, and differentiated brand experiences are critical to success.
Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8
The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions.
According to SOCi’s 2025 Consumer Behavior Index (CBI), younger consumers are building a new model of local discovery for hotels that is fueled by platform-hopping, peer validation and real-time research. The traditional front door has been replaced by a dozen digital entry points, each one shaping how a brand is perceived.
London, December 16th, 2024: Global hotel essentials provider VANITY GROUP has introduced advanced skincare pioneers Perricone MD into their designer playground of brands, signing an exclusive agreement to distribute their hotel collection. The hotel collection is no different. VANITY GROUP is a company of choice to hotels globally.
Driven by inflationary aftershocks and economic uncertainty, a broad spectrum of Americansâespecially high-income earnersâare actively seeking brands that offer more perceived value. These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts.
The premium/luxury segments continue to expand, particularly with branded residences attracting both domestic and international guests. Third-party management, stakeholder experiences, and technology integration are key trends reshaping our industry. The premium and experiential hotel segments present compelling opportunities.
Led by UOL, one of the leading developers in Singapore, PPHG is also making significant investments in Asset Enhancement Initiatives across its portfolio in Australia to align with evolving consumer expectations and brand standards.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Technology that syncs rates, availability and content across channels keeps the story straight and avoids brand-damaging surprises.
The deal will see 68 upscale existing properties (more than 9,500 rooms) currently managed by SSAW, under its Pagoda, Narada Grand, SSAW Boutique, and Ginlan Jia brands, join Choice Hotels upscale soft brand, Ascend Collection, under a distribution agreement.
The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance. These partnerships also have the added benefit of marketing your business.
Emile Gourieux from STR addressed economic volatility and shifting consumer behaviour. has fuelled more Canadians travelling domestically but also more international consumers also choosing to visit Canada. Marley Kirkpatrick from Alphabet stressed authenticity in employer branding: “You can’t fake culture.
According to SOCiâs 2025 Consumer Behavior Index, Gen Z consumers increasingly rely on TikTok, Reddit, Yelp, and Instagramârather than a single search engineâto research and assess hospitality options. Trust is peer-led: Authentic peer content on social platforms holds more influence than brand marketing or AI tools.
On the consumer side, Wong is eager to drive brand awareness in these markets and increase direct bookings through SLH. We are quite fortunate that we’ve been able to sign about 22 new member properties in Asia Pacific this year. Next year, we’ll get more signings into Australia and New Zealand.
Major hotel brands are rapidly expanding their EV infrastructure to capture this growing and lucrative market segment. High-value traveler segment: EV owners tend to have household incomes above $100,000, making them an attractive demographic for hotel brands seeking increased revenue. Growing U.S. weve got you covered.
Jul 4, 2025 ⢠Hospitality Brand USA hit with major funding cut in new budget bill - Tourism agency forced to scale back as federal matching funds drop from $100M to $20M despite upcoming global events and recovery needs. weve got you covered.
Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Personalise your review responses using STAAH’s AI tool, instead of relying on generic templates.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. Hotels have long relied on paper reports, manual binders, and repetitive data entry to complete nightly audits, consuming valuable staff time and introducing compliance risks.
This cycle of engagement strengthens your brand’s image and turns satisfied guests into advocates. Brand Awareness Your hotel’s reputation shapes how travelers perceive your brand. Proactive reputation management ensures your brand is associated with quality, consistency, and exceptional service. Let Mediaboom guide you.
The deal strengthens Marriottâs position in the growing lifestyle hotel segment, but industry experts warn of potential brand overlap with existing properties. Lifestyle growth strategy: The acquisition aligns with Marriottâs broader plan to expand its select-service lifestyle brands, including AC Hotels, Moxy, and Aloft.
Furthermore, sportspitality aligns with a broader shift in consumer behavior toward experience-driven travel. By integrating sports culture into hospitality—through partnerships with teams, athlete appearances or branded fan zones—hotels are becoming active participants in the event, not just a background convenience.
User-generated content now dominates AI results, sidelining paid ads and brand websitesâcreating new challenges, especially for independent travel brands. Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20. weve got you covered.
hotel construction pipeline is being driven in large part by the introduction of more than 120 new brands since 2017 and focused development in two high-performing segments: the upper-midscale chain scale and extended-stay accommodations. The expansion of the U.S.
For independent and boutique hotels without big-brand muscle, the problem is particularly acute. Independent hotels are most vulnerable: Without brand power or chain-level marketing, independent hotels face more pressure when their rates exceed market averages. weve got you covered.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Traveloka was the chart topper in Indonesia , followed by Booking.com and Agoda.
It helps manage what customers expect and keeps a hotel’s brand value consistent, but hotels now have more flexibility in certain regions. Plus, rate parity can help maintain your hotel’s brand value. Inconsistency in room rates also leads to overbookings, which is a customer service nightmare for any travel brand.
According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Hotels without a crisis communication plan risk damaging their brand reputation.
Drawing comparisons to the early days of SEO, the study highlights how branded properties, strong guest reviews, and wide digital footprints dominate AI recommendationsâand what independent hotels must do to remain competitive. Branded hotels dominate AI results 2 out of 3 hotel recommendations by AI are branded or part of a major group.
Located near the El Tequileño distillery, an iconic brand with a rich tradition in the region, the hotel was originally designed for distillery visitors only but opened its doors to the public in 2020 and has since become a popular destination. Casa Salles is an exclusive boutique hotel in Tequila, Jalisco, Mexico.
The establishment is a part of 79HMG’s new hospitality brand, the “79 Military Village Revival Guesthouse Series,” which aims to connect Taiwan’s rich local history with tourism. The risk of human error was greatly decreased by this degree of automation, which also enabled the hotel to react swiftly to consumer demand.
Food miles have become a common term when talking about the distance that food has to travel before it’s consumed. Ultimately, delivering flawless service, exclusivity, and a sense of prestige will ensure repeat visits and strong brand loyalty. Often, these travellers choose to travel locally, but not always.
This fragmented approach results in siloed data, time-consuming manual tasks, and an increased risk of errors. Design branded, mobile-friendly websites using tools like innQuest Ignite, innQuests hotel website builder to drive direct bookings and create a great first impression. Imagine this: Using one PMS for bookings.
Benefits: Brand consistency: Unified presence across platforms. Stat Insight: Manual handling of no-shows and invalid payments consumes up to 15% of daily front-desk time in small hotels (Skift Research, 2023). Content Synchronisation Use Case: A boutique hotel rebrands one of its premium suites.
Discussions focused on loyalty programs as revenue engines, the need for brand differentiation amid growing âblanding,â and high-growth opportunities in markets like India and China. Heritage as a differentiator: Brands like Corinthia and Kempinski emphasized using their history and local connections to shape unique guest experiences.
Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. This longer-form placement gives brands a unique opportunity to connect through narrative that engages travelers with in-room content throughout their stay.
Key takeaways Responsive & branded design: Display ads should adapt across screen sizes and placements while staying true to the hotelâs visual identity. Cendyn outlines how effective ad creatives must go beyond aesthetics, focusing instead on clear, conversion-driven design elements. weve got you covered.
Through its consumer-facing brands like Elegant Hotel Collection and Best Loved Hotels members benefit from increased visibility among luxury and discerning travellers across lifestyle and affinity-driven markets.
Instead of planning time-consuming shoots or relying on generic stock photos, you can generate tailored, on-brand visuals in minutes. Add festive decor for Christmas, summer vibes for the holidays, romantic touches for Valentines Day, or custom setups for weddings, birthdays, or local events.
Question brand consistency: Many chain hotels operate as franchises that vary widely in quality. Advice: Dont assume consistency just because of a brand name; check each property individually. Advice: Booking directly can lead to better upgrades, room selection, and smoother customer service for cancellations or problems.
I would also say that this is the time to invest in flex-living as this is gaining traction with consumers seeking more flexible, affordable, and community-driven living options. Having successfully introduced three international hotel brands into the Australian market, we know how to create welcoming environments where people want to stay.
Key takeaways Custom tone and format options: Hoteliers can now choose from four distinct tonesâformal, friendly, empathetic, and the new âBusiness Casualââto reflect their brand voice. Faster, scalable review management: A new bulk reply feature allows contextual responses for 20+ reviews to be generated with one click.
Add to that, bespoke services such as ski pass delivery, private chefs, and breakfast drops — and it’s clear why this brand has built loyal repeat business. Overbookings were a concern, and ensuring rate parity across channels consumed valuable time.
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