An Unwillingness to Prospect and Poor B2B Sales Results
Anthony Iannarino
MARCH 9, 2020
There are sales organizations with anemic pipelines and too few opportunities struggling to find growth. Most of what SDRs are required to do is calling leads ( not the same thing as targets ) to qualify them, handing the “qualified prospect” to a more senior salesperson who handles the rest of the process. Without Accountability.
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