Why Johnny and Jenny Are Struggling to Produce Results
Anthony Iannarino
JUNE 14, 2020
Rackham provided a better structure with SPIN Selling, recognizing the dramatic differences between B2C and B2B sales. Because the world of sales has changed so dramatically over the last decade, you need many more methodologies. There are a dozen or so competencies that are worth improving and lead to better sales results.
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