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Marriott appoints Andy Kauffman CCO, U.S. & Canada

Hotel Business

Marriott International has made several leadership changes in marketing and sales, including naming Andy Kauffman its new chief commercial officer, U.S. & Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketing strategy & science since 2021. & Canada.

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B2B Hotel Marketing Strategies for Building Brand Loyalty

Catala Consulting

Introduction In the competitive landscape of the B2B hotel industry, establishing and nurturing brand loyalty has never been more critical. As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations.

B2B 52
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B2B Storytelling – Sell Your Story and Profit From It

MediaBoom

Everybody has a story and every business needs B2B storytelling. B2B storytelling has the power to make people believe in the brand. It is a proven marketing strategy that attracts human emotions and makes the brand memorable. It is a proven marketing strategy that attracts human emotions and makes the brand memorable.

B2B 59
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B2B SEO Services – Boost Your Business with Expert Guidance

MediaBoom

Retaining a strong online presence in a highly competitive digital marketplace can certainly be a challenge, which is the number one reason so many businesses turn to quality B2B SEO services. What Are B2B SEO Services and Why Are They Important? Here’s what you can expect with our agency’s B2B marketing solutions.

B2B 52
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Hospitality B2B Marketing – Debunking Myths and Revealing Truths

Lure Agency

It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing?

B2B 52
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Cendyn launches eInsight Sales

Hotel Business

Cendyn has launched eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s eInsight CRM platform. eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform.

Sales 83
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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

Events 176