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Coldplay fans are flocking to hotels across Melbourne, Sydney and Auckland as its Music of the Spheres Tour kicks off in Australia and New Zealand. The tour, which recently made history as the highest-grossing rock tour of all time, is the first rock tour to surpass US$1 billion in revenue, and second only to Taylor Swift’s The Eras Tour.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Hotel bookings for the 2025 Easter holiday have risen by 16.8% SiteMinders data shows that, as of March 18, American hotels had experienced a 14.98% increase in reservations for the Easter long weekend, compared to the equivalent period in 2024, corresponding to an average of 3.6 with the averagelength of stay falling to 2.24
LAS VEGAS Choice Hotels International, Inc. The companys growth has allowed it to attract a more resilient and higher income customer, including more business travellers who now represent 40 per cent of all stays. In total, ChoiceROCS drove $81 million in incremental revenue to participating properties.
Bangkok, Thailand Thailands Songkran festival has cemented itself as a drawcard for international travellers, with overseas guests now accounting for 86% of scheduled hotel check-ins between 10-17 April. Hotels in Koh Samui have marked the longest average booking lead time at 109 days, reflecting a 33% increase from last years 82 days.
So, whether it is assessing yourself through a RevPAR formula or scoring yourself as an ADR hotel, you may have often wondered if these are enough and what those key performance metrics are that you must weigh your business on. Include these hotel industry KPIs today and see a definite growth.
What is hotelrevenue optimisation? As a small, independent hotelier you may have heard the terms hotelrevenue optimisation and hotelrevenue management. They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
What is hotel investment? Hotel investment is the act of spending money on a hotel to make money from a hotel. The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes.
For many years, SiteMinder has released annual data detailing the top revenue making channels for hoteliers. While this has always provided powerful knowledge, this year we wanted to take it further and give your business even more actionable insights.
It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. ALOS abbreviates ‘averagelength of stay.’ It refers to the average number of nights guests stay at your property over a given time. How do you calculate the averagelength of stay?
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotelrevenue forecasting? Why should your hotel use forecasting? Your average daily rate.
London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.
What is hotel forecasting? Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. Table of contents What is a hotel availability forecast? A good hotel forecast will help you make the most of peak periods and help you through low periods easier.
Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. You’ll find just as many in luxury hotels as you will in B&Bs or vacation rentals.
In the hotel business, tracking the right performance indicators is non-negotiable. Key metrics like RevPAR and ADR help hoteliers understand revenue flow, optimize pricing, and measure how well their property is performing. For example, a hotel with 100 operational rooms in a 30-day month has 3,000 available room nights.
What are hotel metrics? Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. Table of contents What should be included in hotel metrics? It offers insights into room demand and helps in forecasting.
Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?
What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Small, independent hotels might form quite basic forecasts.
What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. globally next year.
WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. The first release of STR Benchmarking focuses on property-level data and analytics for hotel owners and operators with enhanced functionality built on the foundation of the renowned STAR Report.
Minimum length of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. It can help you maximise your revenue and control your occupancy, but it’s a delicate balance that relies on managing supply and demand. Why do hotels use MLOS?
Are you wondering whether you need a hotel booking engine? Using an online booking engine, hotels can drive direct reservations via their website, metasearch engines like Trivago and Google, social media platforms, email, messaging apps, and more. Mastering the art of direct bookings is pivotal for a property’s success.
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
Key performance indicators (KPIs) permeate every successful hotel; it’s crucial that you know at all times how you’re tracking towards any key goals and objectives you have outlined for your business over a certain period of time. In this blog we’ll look at a variety of the ways your hotel can measure success and why some KPIs are so vital.
In the context of the hotel industry, this means implementing effective strategies to classify the data generated, turning data into insights that can drive informed decision-making. Storage and Protection Given the sensitivity of the data handled by hotels, the safety of the data collected is paramount.
This highlights the increasing interest in travel and hotels by consumers, ensuring the long-term viability and, ultimately, profitability for the entire hotel industry ecosystem.” The good news is that supply growth is expected to remain below the long-term average of 1.8%, and that’s going to help occupancy rebound,” she said.
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. Now there are many ways to measure the growth and success of a hotel with newer metrics frequently replacing the older ones.
At Wyndham Hotels & Resorts ‘ 2023 Global Conference at the Anaheim Convention Center in Anaheim, CA, the company introduced new owner and guest engagement platforms. Over the last five years, the company has invested more than $275 million in technology, all while expanding its on-the-ground operational support of hotels.
Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and averagelength of stay are down, and; shoulder season performance is slightly up. To be fair, 2021 should hardly count as a benchmark. The pandemic bump that benefited many short-term rental companies couldn’t last.
Hotels can choose to have Flexible Date Calendar appear by default or only after an unsuccessful date check. Scroll 24 month calendar to see prices, rooms and offers Re-engage potential customers We analysed usage of flexible dates across hundreds of Bookassist hotels and usage data shows a clear uplift in conversion opportunity.
Data analytics is the cornerstone of successful hotel operations. From understanding top-performing channels to finding new revenue opportunities to enhance the guest experience, data analytics touches every department. Unfortunately, many hotels face data silos and are unable to piece together actionable insights.
The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. 1 PMS, No.
This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.
Hoteliers can use statistics to understand their guests better, forecast demand, create offers based on current trends, and optimise their pricing and revenue strategies. Hotel rates are expected to rise globally in 2024, with increases of up to 13% in some cities. Female travellers represent 70% of hotel website visits.
Ryan Embree: Welcome to Suite Spot, where hotiers check in and we check out what’s trending in hotel marketing. And, at one point, when I was six years old, we stayed, we lived in a hotel for, for three months, and that hotel was my playground and the general manager of that hotel was like a god for me.
“When guests stay longer, they’re more likely to spend on additional experiences and services. By increasing revenue per guest, boosting occupancy rate and reducing room turnover costs, hoteliers benefit. Overall, the data reveals averagelength of stay patterns in 2023 showed relative consistency with previous years.
The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. In 2022, ADR exceeded the 2019 ADR by 17%.
At its 69th annual convention, held at the Mandalay Bay Resort & Casino in Las Vegas, Choice Hotels International Inc. Take Quality Inns, for examplean 85-year-old brand that added 50 hotels just last year. The average U.S. In total, ChoiceROCS drove $81 million in incremental revenue to participating properties.
What is Yield Management and Why It Matters for Hoteliers Yield management is a core revenue strategy in hospitality that enables hotels to adjust room rates based on real-time demand, booking pace, and occupancy forecasts. In an industry where rooms are perishable assets, each unsold night is lost income.
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