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Coldplay fans are flocking to hotels across Melbourne, Sydney and Auckland as its Music of the Spheres Tour kicks off in Australia and New Zealand. Accor occupancy up across all three cities At October 30, Australia’s largest hotel operator, Accor, reports an 18% lift in occupancy levels (10.7 to A$481.20. days in 2023 to 1.69
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Hotel bookings for the 2025 Easter holiday have risen by 16.8% SiteMinders data shows that, as of March 18, American hotels had experienced a 14.98% increase in reservations for the Easter long weekend, compared to the equivalent period in 2024, corresponding to an average of 3.6 with the averagelength of stay falling to 2.24
Bangkok, Thailand Thailands Songkran festival has cemented itself as a drawcard for international travellers, with overseas guests now accounting for 86% of scheduled hotel check-ins between 10-17 April. Hotels in Koh Samui have marked the longest average booking lead time at 109 days, reflecting a 33% increase from last years 82 days.
LAS VEGAS Choice Hotels International, Inc. The companys growth has allowed it to attract a more resilient and higher income customer, including more business travellers who now represent 40 per cent of all stays. hosted its 69th Annual Convention in Las Vegas last month. AARP members booked more than 1.1
So, whether it is assessing yourself through a RevPAR formula or scoring yourself as an ADR hotel, you may have often wondered if these are enough and what those key performance metrics are that you must weigh your business on. Include these hotel industry KPIs today and see a definite growth.
We frequently get asked what are the most popular hotel offers. It doesn’t matter if you’re a 5-star luxury resort or a smaller 2-star boutique hotel; these offer types drive bookings. The 2nd most common rate type booked fell into a category we named “Stay & Play”.
According to Shah, this isn’t just another hotel segment—it’s a new class of real estate. It’s not extended-stay,” he said. “The averagelength of stay at a Residence Inn is 3.4 And for $2,000 to $2,300 a month—about $75 a night—this is where you live.” That’s the escalation of growth opportunities.”
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. ALOS abbreviates ‘averagelength of stay.’ It refers to the average number of nights guests stay at your property over a given time. How do you calculate the averagelength of stay?
You’ll discover: The top 12 booking channels for driving revenue Insights, advice and tips from industry experts Key trends on both a global level, and country-by-country An eye-opening analysis of how different markets compare to the global average for Average Booking Lead Time, Cancellation rates, AverageLength of Stay, and Average Daily Rate (..)
London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform. The averagelength of stay has reduced by over 10% to 1.33
What is hotel investment? Hotel investment is the act of spending money on a hotel to make money from a hotel. The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes.
Connor Llewellyn Ryterski , managing director, prizeotel: “We expect sustainability to remain a key focus for 2023, with hospitality businesses working towards ambitious emission reduction targets to become net zero, which is something we and the wider Radisson Hotel Group aim to achieve by 2050. . “We Stephen McCall , CEO, edyn: .
The lobby sets the tone for the entire hotel. The material palette is a further testament to the hotel’s commitment to thoughtful design. With an averagelength of stay at two night, we’re giving them the perfect room and facilities for a short stay in some of the busiest centres around the world.
Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?
WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. The first release of STR Benchmarking focuses on property-level data and analytics for hotel owners and operators with enhanced functionality built on the foundation of the renowned STAR Report.
Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. You’ll find just as many in luxury hotels as you will in B&Bs or vacation rentals.
What are hotel metrics? Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. Table of contents What should be included in hotel metrics? It offers insights into room demand and helps in forecasting.
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.
What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. So what is revenue optimisation?
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
In the hotel business, tracking the right performance indicators is non-negotiable. In an increasingly competitive market, evaluating performance through accurate hotel KPIs allows hoteliers to make proactive decisions that directly influence occupancy, guest satisfaction, and profitability. hotels reporting an ADR of $161.78
This highlights the increasing interest in travel and hotels by consumers, ensuring the long-term viability and, ultimately, profitability for the entire hotel industry ecosystem.” The good news is that supply growth is expected to remain below the long-term average of 1.8%, and that’s going to help occupancy rebound,” she said.
What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Small, independent hotels might form quite basic forecasts.
What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. Hotel occupancy will increase 2.5%
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotel revenue forecasting? Why should your hotel use forecasting? How can you forecast effectively at your hotel?
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. Now there are many ways to measure the growth and success of a hotel with newer metrics frequently replacing the older ones.
In the context of the hotel industry, this means implementing effective strategies to classify the data generated, turning data into insights that can drive informed decision-making. Storage and Protection Given the sensitivity of the data handled by hotels, the safety of the data collected is paramount.
A hotel’s operations can be measured in part by how satisfied its guests are. Without happy consumers, hotel owners will spend five to twenty-five times more money bringing in new business. To read a comprehensive guide to hotel market segmentation, click here. Let’s get started! What Factors Affect Guest Satisfaction?
Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and averagelength of stay are down, and; shoulder season performance is slightly up. To be fair, 2021 should hardly count as a benchmark. The pandemic bump that benefited many short-term rental companies couldn’t last.
Hotels can choose to have Flexible Date Calendar appear by default or only after an unsuccessful date check. Scroll 24 month calendar to see prices, rooms and offers Re-engage potential customers We analysed usage of flexible dates across hundreds of Bookassist hotels and usage data shows a clear uplift in conversion opportunity.
At Wyndham Hotels & Resorts ‘ 2023 Global Conference at the Anaheim Convention Center in Anaheim, CA, the company introduced new owner and guest engagement platforms. Over the last five years, the company has invested more than $275 million in technology, all while expanding its on-the-ground operational support of hotels.
Are you wondering whether you need a hotel booking engine? Using an online booking engine, hotels can drive direct reservations via their website, metasearch engines like Trivago and Google, social media platforms, email, messaging apps, and more. Travelers use booking sites like Trivago and Tripadvisor to compare hotels and book.
What is hotel forecasting? Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. Table of contents What is a hotel availability forecast? A good hotel forecast will help you make the most of peak periods and help you through low periods easier.
Minimum length of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. Why do hotels use MLOS? Hotels and other accommodation providers actively use MLOS policies to take advantage of periods of high demand, especially if they are coming out of a low period.
Key performance indicators (KPIs) permeate every successful hotel; it’s crucial that you know at all times how you’re tracking towards any key goals and objectives you have outlined for your business over a certain period of time. In this blog we’ll look at a variety of the ways your hotel can measure success and why some KPIs are so vital.
There was a time when hotel owners were divided in their opinion on whether Airbnb is competition to hotels and whether it affects hotel rates or not. What are the benefits of listing your hotel on Airbnb? By adding experiences to their booking options, Airbnb increased its influence on the guests’ entire stay.
Hotel rates are expected to rise globally in 2024, with increases of up to 13% in some cities. Whether your hotel caters to young travellers, solo travellers, or families, there are always insightful stats to pay attention to. Female travellers represent 70% of hotel website visits. 68% of women have taken a solo trip.
This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.
Data analytics is the cornerstone of successful hotel operations. Unfortunately, many hotels face data silos and are unable to piece together actionable insights. That’s where hotel software comes into play. What is data analytics? Here are just a few areas to focus on: 1. Guest experience key performance indicators (KPIs).
Ryan Embree: Welcome to Suite Spot, where hotiers check in and we check out what’s trending in hotel marketing. And, at one point, when I was six years old, we stayed, we lived in a hotel for, for three months, and that hotel was my playground and the general manager of that hotel was like a god for me.
When travelers stay longer, they foster deeper relationships with the staff and have a better guest experience because of it, contributing to the hotel’s long-term success.” Overall, the data reveals averagelength of stay patterns in 2023 showed relative consistency with previous years.
The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. 1 PMS, No.
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