Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Virtual reality (VR) tours are becoming commonplace, allowing guests to virtually explore their destinations and accommodations before making a booking decision.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Hotelogix

NOVEMBER 28, 2024

Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries. Operations management in the hospitality industry is a broad term.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

OCTOBER 29, 2024

Property management companies are hired by property owners to oversee day-to-day operations, maintenance and leasing of residential, commercial or industrial properties. In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers.

Business 59

Business Management Target Marketing Revenue 59

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

SiteMinder

MAY 21, 2023

Silavadee Pool Spa Resort Samui, a renowned 5-star establishment with over 14 years of operation, is nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. With a selection of 80 rooms, encompassing suites, pool villas, and infinity pools, this exceptional property provides guests with exclusive and nature-inspired accommodations.

Resorts 98

Resorts Overbooking Yield Management OTA 98

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources. 5) Offline channels and direct bookings.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Hotel review websites are online platforms where guests can post reviews and share their experiences about their stays at various accommodations.

Hotels 84

Hotels Services Management Accommodation 84

Cloudbeds

MARCH 23, 2023

To convince travelers to book their property, lodging operators must provide a clear, compelling picture of what to expect and the confidence they’re making the right choice. In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

NOVEMBER 18, 2024

Performance analysis: Allows you to understand the effectiveness of strategies and overall operational efficiency. Industry benchmarking: See how you compare to local industry standards and competitors. Financial planning: Gives you insights for future investment decisions and budgeting.

ROI 96

ROI Revenue Management Revenue Hotels 96

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Inn Quest

SEPTEMBER 5, 2023

Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. The Impact of Inventory Management on Hotel Operational Costs Inventory management directly impacts a hotel’s operating costs in several ways.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Teaching staff to handle mixed business-leisure guest needs: Train staff to recognize and respond to the unique requirements of bleisure guests, providing seamless service that accommodates both work and relaxation.

Travel 40

Travel OTA Hospitality Business 40

Hotelogix

SEPTEMBER 19, 2024

Online Booking vs. Travel Agency: The Basics Online Booking refers to the process where travelers directly reserve accommodations through websites or mobile apps, often referred to as Online Travel Agencies (OTAs) like Booking.com, Expedia, or Airbnb. They can modify their bookings anytime without needing to consult an agent.

Travel 52

Travel OTA Target Marketing Occupancy 52

eZee Absolute

SEPTEMBER 13, 2023

Many guests actively seek eco-friendly accommodations that align with their values. Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency. That said, travellers are more eco-conscious than ever. So, what can you do to go green?

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

SEPTEMBER 6, 2023

Advantages of implementing an online hotel booking process From streamlining operations to enhancing the guest experience, there are many advantages to an online booking system for hotels. This efficiency not only reduces operational costs but also minimises the risk of overbooking or scheduling conflicts.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 93

Hotels Accommodation Business Target Marketing 93

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. It also covers your music, accent and attitude, promotional campaign, and any social media or marketing emails to gain loyal customers. Think about it!

Branding 92

Branding Hotels Services Marketing 92

Little Hotelier

NOVEMBER 20, 2023

Hotel CRM solutions are powerful tools that can help your hotel to transform guest interactions, optimise operations, and drive business growth. Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Save operational costs. Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. It’s designed to provide a convenient and accessible platform for travellers to manage their accommodations and other travel needs directly from their mobile devices.

OTA 52

OTA Hotels Travel Management 52

Little Hotelier

FEBRUARY 13, 2025

Guest experience: It can reveal guest preferences, and opportunities to better cater to your target market. Strategic decision-making : It can reveal your most effective approaches to marketing, investments and internal operations. You can conduct a comp set hotel analysis by following the basic steps below.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. Explore the latest products and services designed to enhance your operations. Why Attend? Why Attend?

Events 52

Events Hotels Business Travel 52

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Feature customer stories or reviews of destinations and accommodations in your emails.

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Here is a quick rundown of five that we recommend.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. It doesn’t matter if you operate an independent hotel, inn, B&B, hostel, or vacation rental.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

Hotelogix

OCTOBER 11, 2024

The app offers a wide range of hotel options (budget-friendly to luxury accommodations), which makes it the most trusted choice for travelers of all types. Hotels can take advantage of Hopper’s dynamic pricing tools, which automatically adjust room rates based on demand, seasonality, and market trends.

Occupancy 52

Occupancy Hotels Travel Management 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

NOVEMBER 18, 2024

Hotels that don’t charge a deposit are typically smaller, independently run operations, such as boutique hotels, B&Bs and hostels. Extended Stay America Select Suites: A longer-term accommodation option, this arm of the Extended Stay chain requires no security deposit (and no binding lease).

Motels 52

Motels Hotels Cancellation Target Marketing 52

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Controlling operating costs doesn’t necessarily mean cutting corners or compromising on guest experience.

Revenue 52

Revenue Hotels OTA Operations 52

Hotelogix

FEBRUARY 19, 2025

If they read good reviews, informative blog posts, or even fun posts on social media, guests feel confident that they are choosing a reliable accommodation service. Behind-the-Scenes: Give a sneak peek into daily hotel operations. Guest Testimonials: Record happy guests sharing their experience.

Market 40

Market Marketing Hotels Email Marketing 40

Hotelogix

OCTOBER 18, 2023

It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry.  👉At its core, a Hotel Reservation System centralizes and automates the booking process, simplifying guest interactions and hotel operations. 

Business 40

Business Global Distribution System Cancellation Hotels 40