eZee Absolute

SEPTEMBER 13, 2023

At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Many guests actively seek eco-friendly accommodations that align with their values.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Travelboom Marketing

MARCH 27, 2024

Internal Linking Opportunities Blogging allows you to create internal links from your blog posts to other relevant pages on your website, such as your booking engine, accommodation pages, or amenities. Content Quality Control Poorly written or irrelevant blog content can reflect negatively on your hotel’s brand image and credibility.

Hotels 52

Hotels Events ROI Accommodation 52

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. Do appropriate research to find the right OTA mix with the best ROI. So, take time to make the most of this process and achieve the maximum number of online bookings via OTAs for increased ROI.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. You must carefully choose your messaging and images to appeal to the luxury brand audience, showing them what makes your resort unique.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

MARCH 9, 2023

Furthermore, it needs to be formulated in a manner that solidifies the perception of a luxury brand. Some travelers may seek to book their vacation full of activities (skiing, scuba diving, horseback riding, ATVing as examples) while others may simply wish to relax in their accommodations or on a beach with a book.

Market 52

Market Marketing Travel Marketing Strategy 52

Clock Software Hospitality

NOVEMBER 24, 2020

Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.

Upsell 52

Upsell Hotels Accommodation Events 52

TravelNet

AUGUST 1, 2023

You’re always going to be balancing your investment to accommodate the furry nonhumans with your ROI. Rack Up Those Pet Amenities Once you’re all in, developing your list of pet-centric amenities is not only fun; it can be a way to brand your property and get more attention. A lot goes into preparing properties to receive them.

OTA 98

OTA Branding ROI Travel 98

Little Hotelier

MAY 11, 2023

A direct booking website is a website that any hotelier or accommodation provider, no matter their size, can use to accept direct bookings. Define your aesthetic: Branding is critical. Define your brand colours and organise the logos that will appear on your site. What is a direct booking website?

Upsell 52

Upsell ROI Revenue OTA 52

BCV

AUGUST 4, 2021

When it comes to making accommodation decisions, 8 in 10 travelers say that the implemented hygiene procedures will be top-of-mind. Here are a few other considerations for your content mix: IG Guides: Guides can be a valuable tool for brands. Social listening and 1:1 engagement will remain paramount for brands in 2021.

Market 52

Market Marketing Intent ROI 52

Social Tables

APRIL 20, 2023

Agreeing to a date and booking a venue without further research could cause complications that harm event success, accommodation availability, and the attendee experience. If so, restaurant reservations, transportation, and other local accommodations may become more difficult to book as the event approaches.

Events 141

Events Hiring Accommodation Sales 141

BCV

JUNE 14, 2022

Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.

Consumer 52

Consumer ROI KPI OTA 52

MediaBoom

DECEMBER 12, 2023

Are you looking to elevate your brand’s online presence? With Mediaboom, clarity, engagement, and brand awareness are not just goals – they are guarantees. Incorporating original photography, engaging content, and integrating crucial booking software, the revamped website tells a compelling brand story. Contact us today!

Digital Marketing 72

Digital Marketing Hotels Consumer Branding 72

eZee Absolute

OCTOBER 28, 2022

Greater ROI. WhatsApp for hotels today plays a vital role in garnering attention and allowing hotels to become a brand that people love and trust. What I mean by that every message is routed through a verified identity (a green tick) with a brand name and logo. Generate greater ROI. Smooth communications. Gain trust.

Hospitality 52

Hospitality Upsell Business ROI 52

MediaBoom

APRIL 5, 2024

Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Effective SEO Strategies for Travel Brands Keyword Optimization : Start with comprehensive keyword research focused on the travel industry. Contact Mediaboom now! Let Mediaboom guide you.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

MediaBoom

JUNE 30, 2023

Here are some of the major benefits of real estate email marketing: Cost-Effective : Real estate email marketing provides an excellent ROI with a significantly lower cost compared to traditional marketing methods. According to ActivePipe, email marketing boasts an impressive ROI , generating $42 for every $1 spent.

Real Estate 78

Real Estate Email Marketing Market Marketing 78

Boutique Hotel News

JANUARY 27, 2023

Often providing self-catering equipment, yurts would allow for leaner staffing, and the continuous staycation trend presents an opportunity for bricks-and-mortar accommodation providers to partner with, or introduce alternative room categories. billion by 2032, a projected increase of more than $15 billion over the last decade. PS and GS.

Real Estate 52

Real Estate Hospitality Accommodation Consumer 52

Hotelier Magazine

OCTOBER 10, 2023

The conference kicked off with opening remarks from MC chef John Higgins, former director of Enterprises and Brand Ambassador, the Centre for Hospitality & Culinary Arts at George Brown College, and Tony Elenis, president & CEO of ORHMA. “A You will see a massive ROI.” Lastly, invest in your HR professional. How do you upskill?

Hospitality 59

Hospitality Consumer Motels Revenue 59

Little Hotelier

APRIL 28, 2023

In the highly competitive world of accommodation, that’s a big issue. Is customisation important to my hotel’s brand? By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x! Should I use the Squarespace online booking system?

Upsell 52

Upsell Business OTA Management 52

SiteMinder

AUGUST 29, 2023

It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. Benchmark how effective you are Are you getting the best ROI? Factors such as location, size, and the luxury level of the hotel can significantly influence these costs.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

FEBRUARY 15, 2023

When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey. To ensure ROI from your marketing efforts, consider using a digital marketing solution like Cloudbeds Amplify.

OTA 52

OTA Cost Per Click Revenue Market 52

Hotel Business

MARCH 21, 2023

Wyndham Hotels & Resorts has revealed the continued expansion of its ECHO Suites Extended Stay by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline. Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground breaks are expected for this year.

Pipeline 59

Pipeline Construction ROI Hotels 59

Hotel Operations

FEBRUARY 12, 2023

Imagine working in operations at some of the leading hotel companies in the world, and then having the chance to start all over with a blank canvas in a role leading operations for a new brand. In hospitality, we’re creating revenue and an ROI per square meter for the property owner. What would you do? That’s stupid.

Operations 52

Operations Real Estate Hotels Revenue 52

Xotels

MAY 27, 2022

However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. It is a relatively inexpensive investment that can produce high ROI. Guests can contact their accommodation hosts easily before, during and after their stay.

Hospitality 52

Hospitality Business Market Marketing 52

Hotelogix

OCTOBER 18, 2023

What is GAC (Guest Acquisition Cost) Guest Acquisition Cost (GAC) is a metric to measure the total cost your hotel incurs to attract, convert, and accommodate a new guest.  This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements.

ROI 40

ROI Hotels Accommodation Market 40

Little Hotelier

JUNE 5, 2023

Hotel rating system: Explained Here’s what each star rating might mean: 1-star : Budget accommodations with basic services and minimal amenities. 2-star : Modest accommodations with a slightly higher level of comfort and services. Travellers often rely on star ratings as an initial filter when searching for accommodation options.

Hotels 59

Hotels Accommodation Services OTA 59

eZee Absolute

FEBRUARY 7, 2024

It is the right technology in business that produces ROI. A great booking experience is the beginning of the guest’s lasting relationship with your brand. Upsell Other services: With the booking engine, you should be able to upsell your extra services along with accommodation, thus giving you a chance to increase your revenue.

Upsell 59

Upsell Hotels Overbooking Revenue 59

eZee Absolute

NOVEMBER 19, 2023

However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Little do they know, that an unmanaged reputation leads to poor brand image.

Hotels 98

Hotels Hiring Services Market 98

Little Hotelier

OCTOBER 10, 2023

To be recognised as an eco-friendly hotel, an accommodation provider must secure accreditation from a reputable third-party (like those mentioned above). Since today’s hotel guests are more aware of their environmental footprint in everything they do at home, they’ll also be conscious of it when they book out-of-home accommodation.

Hotels 52

Hotels Consumer Travel Accommodation 52

Little Hotelier

NOVEMBER 8, 2023

By looking at Little Hotelier reviews, accommodation providers can better determine how the all-in-one system fits their needs and consider trying out the award-winning software for their property. Cons: The only thing I don’t like is the extra cost for the Canadian dollar but that is out of your hands. Happy customer.

Accommodation 52

Accommodation Business Operations Management 52

Little Hotelier

MAY 18, 2023

The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. How do I list accommodation on Google? ” How do I get my hotel on Google Hotel Finder? “ is a commonly asked question.

OTA 59

OTA Hotels Travel Accommodation 59

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. After outlining the specific financial requirement for your marketing plan, closely examine your budget to ensure it accommodates the funds allocated for your marketing initiatives.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Little Hotelier

MAY 11, 2023

Here are just a few of the issues you may be facing right now: Competition and market saturation : With numerous accommodation options on Airbnb, hotels face increased competition from various property types, making it essential to stand out and attract potential guests. Easy listing management.

Management 59

Management Revenue Revenue Management OTA 59

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Lower costs are a great way to differentiate yourself, as are, of course, strong branding and marketing. Check out this case study on how branding and a great website can increase your business.

Market 71

Market Marketing Marketing Strategy Business 71

Cloudbeds

JUNE 8, 2023

Choose an engine with localization support to attract and accommodate international visitors. Your booking engine should seamlessly match your website design to be consistent with your brand and not feel out of place. Added personalization can bring incremental revenue to hotels, no matter the property’s size. Accept secure payments.

Management 98

Management Hotels Revenue Digital Marketing 98

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

BCV

JULY 27, 2021

Brand spending on influencer marketing is up 34% this year, rising to $3.7 That figure is only increasing: By 2023, brands will spend $4.6 The expansion of sponsored content means that brands will be competing for attention on an entirely new level: organic brand placement within feeds of the most influential stars.

Branding 52

Branding Market Marketing ROI 52