Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

Hotel Speak

JANUARY 11, 2024

Establishing the Brand Identity To comprehensively capture the hotel’s distinctive selling points (USPs), mission, and values, it is recommended to carry out workshops and interviews with key stakeholders.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Social Hospitality

AUGUST 9, 2023

We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies. As a result, you’ll boost brand awareness and attract more followers. It could be brand mentions from customers and potential customers. It could be brand mentions from customers and potential customers.

Market 130

Market Marketing Events Occupancy 130

Social Hospitality

SEPTEMBER 10, 2023

Chatbots can boost your brand value , too, by giving potential customers an immediate touch point when they land on your website. Big brands like Marriott and Holiday Inn already use the tech to give potential guests virtual tours of their space. Utilize these tips today to improve your marketing strategies and your conversion rate.

Market 130

Market Marketing Consumer ROI 130

MediaBoom

MARCH 9, 2023

In order to properly separate yourself from your competitors, you need an effective marketing strategy. To succeed, your marketing strategy should be thorough and diversified. Furthermore, it needs to be formulated in a manner that solidifies the perception of a luxury brand. Luxury Travel Marketing − What is it?

Market 52

Market Marketing Travel Marketing Strategy 52

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Inn Quest

JUNE 7, 2023

With the ability to work remotely, many individuals across the globe are embracing this lifestyle, seeking accommodations that cater to their unique needs. Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies.

Hotel Marketing 55

Hotel Marketing Market Marketing Accommodation 55

Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

MARCH 27, 2023

These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. It’s not limited to digital marketing, and uses various mediums. They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JULY 25, 2023

Marketing of financial services are promotional tactics used in the finance and insurance sector to drive goals like increasing credibility and trust, brand awareness, lead gen, and customers. What is Marketing of Financial Services? Increase Brand Awareness You’ve striven to build a brand that appeals to your target audience.

Services 81

Services Market Marketing Digital Marketing 81

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. Globally, 70% say ‘social media has an influence on how I discover accommodation.’

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

gcommerce

OCTOBER 30, 2023

Once you have identified areas of drop-off, low engagement, and friction, you can start to form data-driven understandings of how your audience is interacting with your website to better navigate the CRO space so that you can make changes to your website and overall marketing strategies to improve performance.

Hotels 105

Hotels Market Marketing Marketing Strategy 105

SiteMinder

APRIL 17, 2024

This tool is designed to help hotels attract more attention and, subsequently, increase their booking potential by reaching a wider, more relevant audience actively looking for accommodation options. The Agoda Partner Hub is an online platform designed for accommodation providers partnered with Agoda.

Email Marketing 52

Email Marketing Market Marketing Travel 52

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. These platforms act like a virtual compass, helping guests find you through the many accommodation options available online.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Align your accommodation to meet the needs of everyone in the family – accessibility for seniors, creche or bunk beds for kids, etc.

Hospitality 84

Hospitality OTA Travel Upsell 84

Inn Quest

OCTOBER 3, 2023

Multiple Payment Options: These solutions can accommodate various payment methods, making it easier for hotels to cater to guests’ diverse preferences. These insights inform pricing and marketing strategies, optimizing revenue management. These options include credit cards, mobile payments and digital wallets.

Hotels 88

Hotels Overbooking Marketing Strategy Revenue Management 88

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively. Let Mediaboom guide you.

Hotels 88

Hotels Accommodation Target Marketing Business 88

MediaBoom

JULY 21, 2023

Luxury hotel email marketing informs and educates leads, connects with long-term customers, presents up-selling and cross-selling opportunities, humanizes your brand through newsletters, and converts customers. If required, consider hiring an email marketing agency for optimal management. Build upon it with these tactics.

Email Marketing 52

Email Marketing Market Marketing Marketing Strategy 52

Little Hotelier

OCTOBER 11, 2023

The minimalist, stripped back nature of Instagram for hotels also makes marketing relatively simple, though it’s only through the clever use of tips, tricks and strategies that you’ll get ahead of your competition on the platform.If you’re not using Instagram for your accommodation business yet, you’re missing out.

Hotel Marketing 107

Hotel Marketing Market Marketing Hotels 107

Little Hotelier

OCTOBER 11, 2023

And they can grow brand awareness – and ultimately bookings – by pushing your hotel’s website to the top of the search engine results page (SERP). As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings.

Hotels 52

Hotels Travel Motels Accommodation 52

eZee Absolute

JANUARY 19, 2023

Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary. This level of control and flexibility enables accommodation businesses to stay ahead of the competition and make the most of their marketing efforts.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

eZee Absolute

MAY 18, 2023

Think about it – we all have busy lives and endless options to choose from when it comes to accommodations. However, it’s important to ensure that the discounts you offer are sustainable for your business and align with your overall marketing strategy. For example, notifying subscribers about your loyalty programme.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52

Travelboom Marketing

MARCH 27, 2024

Internal Linking Opportunities Blogging allows you to create internal links from your blog posts to other relevant pages on your website, such as your booking engine, accommodation pages, or amenities. Content Quality Control Poorly written or irrelevant blog content can reflect negatively on your hotel’s brand image and credibility.

Hotels 52

Hotels Events ROI Accommodation 52

Amadeus Hospitality

MARCH 15, 2023

Having a presence on social media is critical for hotels to reach and engage with new audiences and be top of mind with people as they shop for accommodations. Establish a community of brand advocates by monitoring social media mentions. Learn how to partner with brand advocates and the most loyal customers here.

Market 52

Market Marketing Display Ads Hotels 52

STAAH

MAY 9, 2023

These top Hospitality Trends can help you prepare for your hotel marketing strategy. Accommodation providers are now starting to consider this rising trend on everything they use; from plastic straws to the need for lights to switch off automatically once a guest leaves their room.

Hospitality 79

Hospitality Tourism Occupancy Accommodation 79

eZee Absolute

SEPTEMBER 30, 2022

It connects a wide spectrum of accommodations; from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses, and even igloos. Its website and mobile apps are available in 43 languages which helps accommodation providers to generate a worldwide network and enhance exposure. Here comes the bonus point.

OTA 85

OTA Hotels Accommodation Consumer 85

Little Hotelier

FEBRUARY 25, 2024

Features: Comprehensive revenue management strategies and guidance. Experts across a range of marketing strategies, including SEO, SEM, social media and email. Data analytics and insight generation through market-leading tools. Specialists in assisting brand new hotels to establish sound revenue strategies.

Revenue Management 52

Revenue Management Revenue Services Management 52

eZee Absolute

MAY 9, 2023

Strong Online Presence As digital natives, the younger generation heavily relies on the internet to research and book their travel accommodations. Brand-building on Social Media Gen Z is the first generation to have grown up entirely in the digital age, so they are highly connected and influenced by social media.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

MediaBoom

NOVEMBER 3, 2023

It quietly aids travelers of all levels in finding new destinations, accommodations, and experiences. The global tourism market is booming, set to surpass 2.29 So, how can you boost your digital marketing strategy for your travel website? SEO is important in tourism because travel is an uber-competitive market.

Travel 86

Travel Digital Marketing Market Marketing 86

SiteMinder

OCTOBER 11, 2022

Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opt for videos when searching for accommodation. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. SEO and rankings.

Market 52

Market Marketing Consumer Hotels 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

DECEMBER 12, 2023

With over 2,000 guests attending from around the world, it provides a unique platform to showcase your brand to a target audience of owners, managers, and financiers. All the big brands and franchisors will be there, along with all the newest guest-facing technology gadgets. Why attend? Why attend? Why attend? Who should attend?

Tourism 98

Tourism Events Hotels Operations 98

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide.

Operations 52

Operations Management OTA Hotels 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

eZee Absolute

SEPTEMBER 21, 2023

Unlike static images, virtual tours provide transparency, trust, and personalization, empowering travelers to make informed decisions about their accommodations. This level of transparency and interactivity not only piques the interest of travelers but also builds trust in the brand.

Market 52

Market Marketing Travel Branding 52