Skift Blog

JANUARY 7, 2025

Skift Take: Thomas Reiner says the best case scenario for online travel agencies is that they lose commissions. And metasearch engines could become things of the past. Justin Dawes Read the Complete Story On Skift

Travel 321

Travel 321

Skift Blog

JANUARY 19, 2025

It's unclear that the ban will remain in place, but if it does, the travel industry would be forced to change its social media marketing methods. Skift Take: TikTok has gone dark in the U.S. Jade Wilson Read the Complete Story On Skift

Travel 306

Travel Marketing Market Tourism 306

Skift Blog

JANUARY 29, 2025

Skift Take: The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates. This pushback has created space for new thinking. Colin Nagy Read the Complete Story On Skift

Travel 299

Travel Hospitality Marketing Market 299

Skift Blog

JANUARY 17, 2025

ban represents a significant setback for travel companies that have become increasingly dependent on the platform for customer acquisition. Skift Take: The U.S. Jade Wilson and Sean O'Neill Read the Complete Story On Skift

Travel 312

Travel Tourism 312

Skift Blog

MAY 19, 2025

Skift Take: Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers. Read the Complete Story On Skift

277

277

Skift Blog

MAY 29, 2025

Skift Take: KAYAKs Matthias Keller explores how AI is transforming travel from search-driven clicks to intuitive, intelligent journeys, and whats next in truly personalized, agentic travel planning. Read the Complete Story On Skift

231

231

Skift Blog

MAY 29, 2025

Skift Take: We have answers to some of Ask Skift's most popular questions, including what are the biggest challenges hospitality faces and how travel brands are using social media to attract younger audiences Read the Complete Story On Skift

255

255

Skift Blog

FEBRUARY 7, 2025

Skift Take: As airlines race to expand premium offerings, this move is a key part of JetBlues strategy to enhance loyalty and drive profitability. Christine Mao Read the Complete Story On Skift

Travel 290

Travel 290

Skift Blog

FEBRUARY 6, 2025

Skift Take: Reducing emissions remains a critical issue in Europe's tourism strategy. Its a steep challenge, but bringing everyone together to debate it can't be a bad idea. Darin Graham Read the Complete Story On Skift

Tourism 294

Tourism Travel 294

Skift Blog

JANUARY 23, 2025

Skift Take: OpenAIs new autonomous digital assistant is an early glimpse of what travel leaders have been waiting for and warning against since ChatGPT was first released. Justin Dawes Read the Complete Story On Skift

Events 331

Events Travel 331

Hotel Management

JANUARY 30, 2025

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

Real Estate 261

Real Estate Hotels Branding Marketing 261

Skift Blog

MAY 23, 2025

Skift Take: After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet. Read the Complete Story On Skift

243

243

Skift Blog

JANUARY 14, 2025

Skift Take: The Tripadvisor brand has been struggling, but there could be value in its huge dataset for AI search engines that want to deliver personalized results. Justin Dawes Read the Complete Story On Skift

Branding 321

Branding Travel 321

Skift Blog

JANUARY 7, 2025

Skift Take: Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course. Gordon Smith Read the Complete Story On Skift

Business 321

Business Travel 321

Skift Blog

JANUARY 16, 2025

Airbnb hosts in two California counties who raise their rates more than 10% compared to pre-LA fires' pricing will be blocked from doing so.

Travel 312

Travel 312