Little Hotelier

JUNE 4, 2023

What are hotel search engines? Hotel search engines are online platforms that allow travellers to search, compare, and book accommodations at various hotels. For small hotels, hotel search engines are incredibly important to understand and master. Hotel search engines can drive direct bookings.

Hotels 59

Hotels OTA Travel Accommodation 59

Hotel Management

NOVEMBER 28, 2023

Automated in-app expiration notifications, optional auto-renewals and robust search capabilities are amongst some of its most popular features for boosting operational efficiency, improving supplier relationships and saving time.

Business 130

Business Management Operations Market 130

eTourism

SEPTEMBER 2, 2021

When you search Google for hotels in your location, is your hotel one of the first results to appear? SEO, which stands for search engine optimisation, is the key to climbing up the search engine resu If it isn't, chances are your hotel website needs SEO.

Hotels 52

Hotels Market Marketing 52

In1solutions

JUNE 9, 2023

They’re long-time experts in Pay Per Click Advertising , Search Engine Optimisation , Web Design and Builds … everything and anything you need to increase your online visibility and performance. The post The Brand Mix: In with the New first appeared on In1 Solutions.

Branding 92

Branding Pipeline Sales Services 92

STAAH

MAY 2, 2023

Google has dived into its search data further to extend these micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing. It reveals that a guest will visit at least 20 websites in more than nine different search sessions in this stage of travel alone. And it doesn’t end there.

OTA 79

OTA Online Marketing Marketing Strategy Travel 79

eTourism

OCTOBER 4, 2021

It looks good, it's search engine optimised and everything is quick to load. So, you've just launched a new website for your hotel. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi

Hotels 52

Hotels 52

STAAH

MAY 14, 2023

On the hunt for an integrated technology partner The Edge Hospitality group wanted to focus on direct bookings and needed a booking engine to fulfil this need. The STAAH Booking Engine was aesthetically pleasing and highly flexible to fit into the unique needs of both properties.

Online Sales 100

Online Sales Revenue OTA Hospitality 100

STAAH

SEPTEMBER 13, 2022

As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You can search for specific keywords to see how they are performing over time using search terms as a filter.

Hotel Marketing 74

Hotel Marketing Market Marketing Market Share 74

SiteMinder

SEPTEMBER 10, 2023

This shift towards mobile optimisation is not merely about technological adaptation but about meeting the evolving expectations of your clientele. As industry analysts have noted, the optimisation of mobile booking platforms has streamlined the booking process, enhancing user experience and, by extension, customer satisfaction.

Hotels 105

Hotels Travel Revenue Consumer 105

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Where do you begin your search? You also enjoy instant, detailed feedback on the effectiveness of your campaign. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

SiteMinder

APRIL 11, 2024

Hotels can highlight their unique offerings, such as themed rooms, historical significance, or special amenities, to stand out on Airbnb where other platforms may not place the same emphasis or allow guests to search for such specific elements. Research popular search terms related to your location and property type.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Little Hotelier

OCTOBER 11, 2023

What’s more, strategic hotel blogging can push your hotel website up the Google rankings for relevant search terms, which can expose your hotel to a far larger audience without you having to pay a cent in advertising! The Little Hotelier direct booking engine can then ensure you convert them, by making website bookings simple.

Hotels 52

Hotels Travel Motels Accommodation 52

Up Hotel

JANUARY 18, 2024

Having your site up to date also helps with performance optimisations, making your website faster and more efficient. This is essential for providing a positive user experience and improving search engine rankings. Compressing images with WebP is crucial for website optimisation.

Hotels 52

Hotels Digital Marketing Services Market 52

Up Hotel

JANUARY 18, 2024

Having your site up to date also helps with performance optimisations, making your website faster and more efficient. This is essential for providing a positive user experience and improving search engine rankings. Compressing images with WebP is crucial for website optimisation.

Hotels 52

Hotels Digital Marketing Services Market 52

SiteMinder

NOVEMBER 14, 2023

SiteMinder, with its focus on revenue optimisation and a broader set of tools, is ideal for those who want to delve deeper into the intricacies of hotel management, drive more bookings, and gain insights to make data-driven decisions. Hoteliers can craft targeted marketing strategies, optimise pricing, and ultimately drive more bookings.

OTA 52

OTA Revenue Management Overbooking 52

eTourism

JUNE 13, 2010

Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content the video.

Market 40

Market Marketing 40

Little Hotelier

APRIL 26, 2023

The first job is made easy with the Little Hotelier direct booking engine. Optimising hotel listings on comparison websites If you are to make the most of hotel rates comparison websites, you need to ensure all the information being displayed is correct, and that your listing is alluring to your ideal guest. The result?

OTA 59

OTA Hotels Shopping Management 59

Little Hotelier

MAY 18, 2023

Google Hotel Finder, also known as Google Hotel Search or simply Google Hotels, is a metasearch tool that collates information about hotels from across the web, then displays options in response to user queries. It is part of Google Travel, which also offers metasearch engines for flights and things to do. What is Google Hotel Finder?

OTA 59

OTA Hotels Travel Business 59

eTourism

FEBRUARY 2, 2017

It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t

Market 52

Market Marketing Travel 52

eTourism

JULY 5, 2017

There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho

Digital Marketing 52

Digital Marketing Market Marketing 52

SiteMinder

NOVEMBER 22, 2023

Americans were twice as likely to search for domestic destinations, while UK and Canadian travellers were twice as likely to set out for international trips. Thanks to new opportunities and infrastructure, some smaller locations are seeing a huge rise in online search interest. Hotel sites were next with 17% of the share.

Hotels 100

Hotels Travel OTA Revenue 100

STAAH

JANUARY 28, 2024

In search for better service In an industry where service is paramount, J7 Hotels were not happy with the customer service and responsiveness by their existing channel management provider. According to J7 Hotels what also sets STAAH apart from the rest is its continuous evolution through robust distribution and revenue optimisation features.

Revenue 84

Revenue Revenue Management Hotels Services 84

Little Hotelier

APRIL 4, 2023

Hotel website design is the practice of designing a website for your accommodation business that is functional, aesthetically pleasing, and optimised for conversion. This is all without needing to scroll further down the page or search around. What is hotel website design? The traveller will feel comfortable exploring the website.

Accommodation 52

Accommodation Hotels Travel OTA 52

SiteMinder

SEPTEMBER 6, 2023

Consider implementing promotions via your internet booking engine to convince local staycation guests they’re getting value for money. Get started with SiteMinder for free or watch a demo to learn more.

Hotels 98

Hotels Travel Events Revenue 98

In1solutions

MAY 2, 2024

Employing paid search (Google Ads, Microsoft Bing) and social media advertising (Facebook, LinkedIn, Instagram) offers valuable insight into your target audience. You can measure metrics such as impressions, clicks, conversions, and return on investment (ROI), allowing you to optimise your campaigns for better results. Cost Effective.

ROI 52

ROI Digital Marketing Sales Branding 52

eTourism

SEPTEMBER 23, 2014

Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, p

Market 52

Market Marketing 52

SiteMinder

JANUARY 8, 2024

Distribution Hotels generally advertise their rooms through multiple channels to optimise reach and promote sales, such as online travel agencies. You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). We’ve listed our top ten common errors to avoid.

Operations 59

Operations Management OTA Hotels 59

STAAH

JANUARY 16, 2024

Optimise ancillary revenue. The STAAH channel manager and booking engine are built on dynamic pricing, giving you a revenue advantage from get go. Optimise your website for mobile. A streamlined and easy booking process is key, as is the brand continuation from search to your website. Here are 10 strategies: 1.

Revenue 85

Revenue Ancillary Revenue Revenue Management Hotels 85

SiteMinder

NOVEMBER 15, 2022

Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. Google Hotel Ads explained simply, is paid search within Google’s hotel product. Table of contents. What is Google Hotel Ads?

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

SiteMinder

SEPTEMBER 25, 2023

As screen time nudges past six-and-a-half hours a day globally, and travellers of all ages become more closely bound to their devices, technical ability, and an awareness of digital experiences that aren’t optimised, are both on the rise. In Thailand, today’s traveller is five times more likely to start with search.

Accommodation 59

Accommodation Travel Consumer Shopping 59

SiteMinder

JANUARY 8, 2024

Distribution Hotels generally advertise their rooms through multiple channels to optimise reach and promote sales, such as online travel agencies. You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). We’ve listed our top ten common errors to avoid.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

FEBRUARY 28, 2023

SiteMinder’s Changing Traveller Report found that just 8% plan to begin their research on a search engine, well down on the global average of 33% – most will begin on specific sites or apps. Check your inbox, we've sent you an email. Additionally, 47% plan to book with an OTA and 24% direct with their accommodation.

Tourism 105

Tourism Travel Accommodation OTA 105

SiteMinder

MAY 10, 2022

However, to really be successful in meeting today’s guest expectations you need to pay particular attention to optimising every element of your website. Let’s look at what it takes to optimise your website for conversion and how you can achieve it without hassle. Optimised images that load quickly. Table of contents.

Revenue 52

Revenue Hotels OTA Travel 52

STAAH

SEPTEMBER 12, 2023

This is perhaps one of the most commonly searched questions on the Internet. In this blog, we look at ways to optimise your booking process to keep guests engaged and attracting those that have been browsers to your site, but did not convert into guests. Ensure your booking engine is up to spec. You’ll need your own website.

OTA 83

OTA Hotels Email Marketing Market 83

Up Hotel

JULY 5, 2023

Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking. Should I tailor my alt text to humans or search engines? Longer descriptions can lead to lost readership and potentially lower search engine rankings as well.

Digital Marketing 52

Digital Marketing Services Market Marketing 52

SiteMinder

JUNE 18, 2023

Mobile optimisation : Wix is reportedly optimised for websites on mobile devices, ensuring they are mobile-friendly and responsive. Mobile responsiveness is crucial in today’s mobile-driven world, as it improves the user experience and helps with search engine rankings. Better results from search engines.

Hotels 52

Hotels Cancellation Services Business 52

SiteMinder

JUNE 6, 2023

” Optimised online distribution with 50 % direct bookings Alongside the Channel Manager Jan also implemented SiteMinder’s booking engine enabling direct bookings via Hotel Graf Bentinck’s own website for the first time. We’re saving up to 70 % of time by reducing the manual effort alone.

OTA 52

OTA Overbooking Hotels Management 52