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AI is especially prevalent in revenue management, as automation continues to be at the forefront of hotel operations. Revenue Analytics recently launched the N2Pricing Commercial Suite, which expanded its revenue management system and updated how hoteliers extract insights from data.
Skift Take: Part one of this two-part series explores the global landscape for GDS commission shares, which represent tens of millions of dollars in revenue for travel management companies and agencies. A better understanding of gaps by region, country, and hotel class can lead to competitive advantages in global distribution.
With all the changes impacting hoteliers so quickly—the need for hotels to do more with less, continuing pressures on margins, the rapid rise of AI—it’s time for new paradigm in revenue management, one rooted in scientific rigor, data integration and interdisciplinary collaboration.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The good news?
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market.
Craft Unique Guest Journeys Through Personalization One of the most visible applications of AI is leveraging personalization to drive revenue growth and foster loyalty. According to Hotelchamp , hotels that implement these types of personalization strategies have seen revenue increases of 10% to 30%. Tools like ChatGPT and Jasper.ai
Extended stays are transforming the way that travellers and travel companies view the hospitality landscape. With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing.
By embracing technology, hoteliers can turn one‑off visitors into loyal, repeat guests that boost revenue. million visitors by 2027 , the region is set to become a hub for global travel. Asia Pacific is experiencing a surge in tourism, and technology is at the heart of making the most of this opportunity.
Connecting to 500+ channels , STAAH came power-packed with advanced inventory, rate and revenue management features such as stop-sell limits, pooled inventory, channel specific rates, self OTA mapping, drip feeding of inventory, dynamic pricing and more.
Maximize versatility and functionality Versatility turns a standard pool deck into a multifunctional venue-ready space and a major revenue generator. Each event is another revenue stream, and guests eat it up—they’d rather stay on property for their special moments than venture elsewhere. The smartest pool decks do double duty.
In a world where travelers have endless choices, storytelling sets your hotel apart. Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. Instead of comparing prices, travelers imagine experiences.
Their hotels are designed for travellers looking for a comfortable place to stay before continuing their journey. Simpler processes, more revenue What if you could boost your hotel's efficiency and revenue while also reducing your workload? We’ve had double the revenue compared to what it cost to implement the tool.”
Whatever the trigger, something shifts – and suddenly, the idea of travel starts becoming a plan. According to Amadeus’ Travel Dreams report, the travel journey can be broken down into four distinct phases: inspiration, booking, experiencing, and post-trip reflections, or takeaways.
National occupancy rates sit at 71%, up 2% year-on-year, while average daily rate (ADR) remains stable at AU$240 and revenue per available room (RevPAR) is up 3.8% Nationally, domestic travel spend is up 34% on pre-pandemic levels while, y-o-y spending growth is only up 2% as cost-of-living increased put pressure on discretionary spending.
billion in tourism earnings in 2024, and the Ministry of Tourism has established ambitious targets of $4 billion in revenue and 1.25 The market is actively diversifying its tourism offerings through eco-tourism, wellness experiences, cultural attractions, and adventure travel to appeal to new traveller segments.
An overwhelming majority (95%) of travelers say personalized offers or recommendations based on their interests would make them more likely to book a stay at an independent hotel, according to TakeUp ‘s “ The Voice of the Boutique Travel Guest 2025 ” report.
By Mike Putman The travel industry has become an expert in customer profiling, and for years hotel chains have used loyalty programs to retain frequent travelers. A recent survey revealed that the global loyalty management market in travel is projected to reach $59.52 For some travelers, this works well. In the U.S.,
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Personalised Offers : Today’s travelers respond well to targeted perks like birthday discounts, returning guest rates, or room preferences remembered. It’s not just a booking engine; it’s a direct revenue driver.
While Tropical Cyclone Alfred and floods in northern Queensland initially impacted bookings across the east coast, a swift and widespread promotional push – combined with attractive airfares and highly competitive hotel packages – has successfully reignited travel demand.
The tour, which recently made history as the highest-grossing rock tour of all time, is the first rock tour to surpass US$1 billion in revenue, and second only to Taylor Swift’s The Eras Tour. Coldplay fans are flocking to hotels across Melbourne, Sydney and Auckland as its Music of the Spheres Tour kicks off in Australia and New Zealand.
According to recent Accenture research, 84% of travel executives say AI is the key to achieving their growth targets demonstrating that AI-driven channel strategies are no longer optional; they’re absolutely mission-critical for driving hotel revenue.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. 24/7 Availability Without Overloading Reservation Teams Travelers don’t operate on business hours, but your reservation team might.
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. If the answer is no, you’re not just missing traffic — you’re missing revenue. On most searches, Online Travel Agents (OTAs) dominate the results. We all know how guests book today: they Google it.
Skift Take: With close to 80 signings and more than 30 openings, the Indian hotel industry had a strong momentum during the first three months of 2025. It remains to be seen how geopolitical disruptions affected the sector in the coming months. Read the Complete Story On Skift
According to Colliers Hotels New Zealand Hotel Market Snapshot for Q1, based on information from Hotel Data New Zealand, revenue per available room (RevPAR) was up 6.5% Australian and US travellers are returning in large numbers, while Chinese tourism numbers have also increased in the past year.
Originally published to Amadeus Insights By Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus Travel expectations are evolving. As influencers drive new trends and different generations seek their own diverse experiences, travelers’ needs are increasingly multi-dimensional. That’s the traveler dream.
Todays travellers expect seamless, personalised service – and the Single Guest Itinerary (SGI) delivers. Todays travellers are experience-driven, and hotels must find smarter ways to personalise and optimise the guest journey. Its seamless, intuitive and tailored – just the way todays travellers expect.
Skift Take: In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue.
VANCOUVER — The BC Hotel Association (BCHA) has appointed Shawna Lang to the role of director of Sales & Revenue Optimization. She also spent seven years with the Fairmont Chateau Whistler, where she advanced travel trade and leisure sales and sharpened her understanding of hotel operations and revenue drivers.
The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of caution and quiet confidence. “We And that was a direct impact of the Canadian traveller.” You just saw a kind of trickle down.
With 65% of travellers preferring to book directly through a hotel’s website if given the right incentives (Source: Google Travel Insights), integrating a powerful booking engine is no longer optional, it’s essential. Types of Booking Engine Widgets & Their Use Cases 1.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. AI raises the bar: With AI shaping how travelers search and book, personalization and relevance are becoming essential. weve got you covered.
“Over the years, we evolved from serving only hotels to serving home-stay properties and multi-national chains, so the system has to also change to adapt to how the market is today, and it needs to behave in a fair way both for the accommodation and the traveller.” Do stricter cancellation policies impact revenue? It depends.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Rate parity pros It can boost your overall revenue by ensuring access to major OTA platforms. There are two main types of rate parity: 1.
AI assistants ) are intelligent systems that automate traveler communication and streamline hotel operations. This means they can handle complex requests, understand traveler intent, and adapt to different communication styles, making them far more effective in delivering seamless service. Travelers don’t follow business hours.
Regional and rural locations collectively represent 60% of Quests national revenue, and this collaboration ensures that regional communities are not only supported through quality accommodation but also given a stronger presence in the national media landscape.
It is an emerging trend reshaping the travel and hotel industries. At its core, sportspitality revolves around creating tailored experiences for guests traveling for sporting events, whether as athletes, fans or families. As do many sports fans, travel teams and game enthusiasts. Just ask my husband. Louis in July.
billion travelers in 2024 , up 11% from the year before, hotels have a golden opportunity to tap into soaring demand and boost direct bookings. The Layer is carefully crafted to enhance the allure for local travelers seeking a luxury escape close to home. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Sustainability : d igital k eys eliminate the need for plastic keycards, appealing to eco-conscious travel l ers. Operational efficiency : f ewer manual processes mean fewer staff hours spent troubleshooting. Receive daily leadership insights and stay ahead of the competition.
Email Automation: Uses generative AI to manage high volumes of travel-related emails by extracting key information (like travel dates or party size) and generating personalized offers. This feature helps improve response speed, booking efficiency, and reduces staff workload. Sabre’s SynXis Concierge.AI SynXis Concierge.AI
Key takeaways Travel inspiration starts with AI, not search: Google now anticipates where users want to goâbefore they even begin planningâbased on behavior, demographics, preferences, and previous activity. Sharpen your value proposition to align with specific traveler personas.
By unifying customer data, understanding journeys across channels, and recognizing patterns in real time, AI empowers hotels, resorts, and service teams to deliver the kind of consistent, personalized experience that todayâs travelers not only appreciate but expect.
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