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Helios Hospitality Group, Chief Commercial Officer, May Pendraat Kredner We drive new demand through strategic repositioning and targetedmarketing, and executing fast and cost-effective conversions of spaces.
Seibu Prince Hotels and Resorts unifies the group’s three hotel companies – Seibu Prince Hotels Worldwide, StayWell Holdings, and Prince Resorts Hawaii – encompassing a diverse portfolio of 25,000+ rooms across Japan and the globe, and streamlining the guest experience with one global website, integrated reservation system and loyalty program. “We
The luxury resort industry is a fiercely competitive arena where capturing and retaining guests is paramount. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Is it the kind of service that your resort offers?
Silavadee Pool Spa Resort Samui, a renowned 5-star establishment with over 14 years of operation, is nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. The resort boasts a mesmerising setting, characterised by magnificent rocks and boulders, offering direct views of the beach and ocean from its well-appointed rooms.
In less than two years, Reeco reports an 800% adoption growth rate and is now helping hundreds of customers, ranging from luxury resorts to select-service hotels, improve operational efficiency and reduce costs. In todays competitive market, Reeco is essential.
Advertisements HotelREZ also helps properties stand out through targetedmarketing including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Discover who your targetmarket should be when creating travel ads for luxury audiences and what elements the ads require. Showcasing the best of the Maldives, the Soneva Jani resort put together a two-minute video ad with five chapters. However, before your campaign can get underway, you have to get to know your targetmarket.
Step 3: Implement targetedmarketing campaigns to reach specific audiences Developing targetedmarketing campaigns allows you to connect with specific segments of your potential guest base, tailoring your message to their unique preferences and needs. “We Include visuals of eco-tours and spa treatments.
” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targetedmarketing.” “AI is scary, but it is a great opportunity.”
With more than 30 years of experience in the hospitality industry, including roles at Mint House and Starwood Hotels & Resorts Worldwide, he will lead the company’s strategic expansion, especially in the full-service and luxury hotel sectors across the company’s targetmarkets.
Capital Markets, closed on the refinancing of the EAST Miami Hotel, representing Trinity Investments and Certares Management. The hotel, a 352-key urban resort, is located in Brickell, a business, entertainment and residential district in Miami.
Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targetedmarketing campaigns. From the Maldives to Croatia wellness retreats, yoga holidays, health-centric resorts, and spa vacations are increasingly popular.
.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.
Whether it’s resort amenities or spas, or maybe you’ve got multiple dining outlets. Additionally, they should get to know their targetmarket and create packages that appeal to them. These groups come together with the purpose of connecting in person, and each member is typically traveling from different locations.
From the perspective of our digital marketing agency, which specializes in boosting direct bookings for luxury hotels and resorts, understanding the symbiotic relationship between revenue management and metasearch is the key to unlocking success in today's competitive landscape.
Faisano Nomadas is a 24-room hotel with a resort-style pool and bar. Mexico has been earmarked as a targetmarket for the group. The adults-only hotel features an Italian restaurant, La Famiglia, located on the ground floor and a rooftop bar and lounge, Deck5.
This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your targetmarket like a seasoned hotelier using our guide.
Sit down with Hotel Designs and BoConcept as we asked 10 design industry specialists just that, with answers ranging from installing a kinetic ceiling to designing a sea view-less beach resort (yes, really!)… Christina: At the moment we are designing a beach resort without a sea view.
Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. For example, many potential guests will only choose to stay at eco-friendly resorts.
Now, a luxury resort that offers suites may think they want to target the family market as they need the larger space. Instead, this resort should be marketed to 20-30-year-olds. Balancing group and transient requires confident revenue management, targetedmarketing, and managing risk.
Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. It would help if you comprehended which OTA will benefit your business as a hotel owner by aligning with your targetmarket.
Optimize for Long-Tail Keywords: Use phrases like best luxury resorts for honeymoon in Bali to attract specific global searches. By blending these hotel marketing strategies, your hospitality business can dominate search rankings locally and internationally, ensuring you capture every potential guests attention.
So we are working with many different hoteliers, and in this case, it pertains to the management of a resort. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Capturing more market share, or penetrating new markets was just not in their mindset.
The stripped-back design elements on this luxury hotel website include: the use of white space clean images of the resort to pique your curiosity simple navigation via a drop-down menu denoted by three horizontal lines. This way, the brand can exude confidence with the knowledge that it has successfully attracted its targetmarket.
It will give you key details such as risks, development costs, potential revenue, preferred targetmarkets, competitor analysis and more. Sometimes, you may need to adjust your business plan based on the findings or even look for another opportunity elsewhere if the results are not positive.
As travelers become pickier and competition grows tougher, hotels and resorts need to up their game. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your targetmarket.
Heather Minyard, Director of Commercial Strategy Smoky Mountain Resorts Read more New hotel return on investment key factors If you’re looking to open a new hotel and want to achieve a positive ROI quickly, there are a few factors that are crucial.
For instance, beach resorts may experience surges during summer months, while urban hotels might see increased bookings during major conferences or festivals. Personalization Strategies: TargetedMarketing : Reach different guest groups with seasonal offers. Segmentation Criteria: Demographics : Age, nationality, travel purpose.
This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core targetmarket, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.
Luxury hotels and resorts should have many different types of suites on offer, along with several in-house facilities and services such as fine dining facilities, gyms, spas and swimming pools. Shared leased contracts means that you are effectively renting access to the property and the deed remains with the resort or owner.
We used to take out ads in the newspaper and Yellow Pages,” says Edward Keenan, vice-president, Resort Operations for Clique Hotels & Resorts, of early efforts to attract guests. After their stay, staff would gather up all the comment cards left in the rooms and catalogue them manually on paper.
Hotels and resorts in the area experience an influx of income, as do restaurants and shops. You can sell your audience on the resort destination by delving deep into its long history over the centuries. This will fascinate history buffs, tickle the fancy of travel nerds, and inspire other curious parties to look into the resort.
The luxury Killarney Towers Hotel and Leisure Centre shows up first in a search for Hotel Killarney in a sponsored position, strategically leveraging Google’s platform to enhance visibility and attract potential guests, demonstrating the effectiveness of targeted online advertising in the competitive hospitality market.
There are also different types of lodging: hotels, motels, hostels, resorts and B&Bs. Targetmarket Hotels can be grouped by the sort of guest they target, such as families, business travellers, backpackers, couples, luxury travellers or military. Size This list of lodging types is perhaps the simplest of all.
One&Only VISIT WEBSITE One&Only is an uber-luxe hotel brand with 12 hotels and resorts in fascinating locations around the world — from Mexico and Maldives to U.A.E. A&K is one of those luxury travel brands that tap into the power of segmented and targetedmarketing to address the unique needs of its clients.
It also differs depending on the property type, location and targetmarket. Resorts that welcome mostly leisure guests often have a longer ALOS. For example, if your ALOS was 4.5 in Q3, 2022, each booking during that quarter was for 4.5 days on average.
Maximize Your Hotel Revenue Uncover the hidden revenue potential of your hotel or resort. Guest type Characteristics Targeting opportunity Leisure Customers travelling for the purpose of enjoying leisure activities, such taking a weekend break, or extended holiday. Revenue management starts by analysing the market and competition.
Just as importantly, they need to pinpoint the right customers to target with those offerings. Finding your hotel targetmarket group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Hotels and other venues have to be realistic about the things they can offer well.
By developing detailed guest personas, you can better understand your targetmarket and make informed decisions about your hotel’s branding and marketing strategies. This includes customized room preferences, personalized recommendations, and targetedmarketing.
Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”
Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) We continue to see metasearch adoption growing amongst hotels and resorts. Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. decrease YoY.
IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts. The company, which has aligned its market segmentation approach across all its global hotel brands, starts by exploring visit purpose.
Expressions that focus on rarity, prestige, and status help entice an elite targetmarket. The Four Seasons Resorts , celebrated for their high-end accommodations and impeccable amenities, epitomize this level of travel sophistication, setting the standard for refined journeys in the realm of extravagant hospitality.
A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, targetmarkets, positioning, and tactics to achieve these goals.
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