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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.
The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. Services and products offered by the gatekeeper itself cannot be treated more favorably in ranking than similar services or products offered by third parties.
A strikethrough is shown on the retail (undiscounted) price. Enable the permission: Strike Through Retail Rate. Redesigned Mapping Details Page : Improved UI/UX for better usability and navigation. Discounts are now calculated from the base rate. The strikethrough also includes any one-off add-ons to reflect total savings.
Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies. Consider offsetting rent costs by subleasing underutilized spaces, such as conference rooms or retail areas.
According to the data, 41% of both leisure and business travelers show a preference for booking through an online travel agency (OTA). Another 21% opt to book directly through a hotel’s website, and 17% – for the most part, senior travelers – still favor using a retail travel agent.
This yearâs research offers insights into the relationships that consumers have with brands across the consumer journey in the age of generative AI, with a particular focus on the implications this will have for the consumer goods and services, retail and travel industries.
1Huddles platform is already used across hospitality, retail, and even the U.S. The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs.
No endless scrolling through OTAs. Train your staff to respond like high-end retail associates—warm, helpful, and sales-minded. In luxury travel, they’re not just influential—they’re transformative. By 2025, they’ll account for 45% of global luxury spend (Forbes). And they’re not getting inspired the old-fashioned way.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world.
7/8/2025 Technoheaven Launches Next Generation Global Bed Bank Platform Technoheaven (TH) announced the launch of its next generation global bed bank platform, providing travel agents, tour operators, OTAs and DMCs with access to more than 1 million properties around the world. For more information, visit www.hospitable.com.
Centrally located in the Omani capital’s Al Mouj Muscat neighbourhood, a vibrant waterfront development known for its luxury residences, yacht marina, championship golf course, and high-end retail offerings, the new resort will cater to both leisure and business travellers.
Unified reservations handling : The enhanced connection facilitates seamless booking updates between Cloudbeds and the Sabre CRS, ensuring that every reservation – whether from OTAs, direct bookings, or GDS – is immediately logged in the Cloudbeds PMS.
1Huddles platform is already used across hospitality, retail, and even the U.S. The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs.
Now operating profitably, with OTA-like margins and a strong competitive moat. Still provides most of Tripadvisors EBITDA, but facing headwinds from Google (AI summaries, Maps hotel listings) and direct booking trends from OTAs. Hotel business in decline : Hotel meta-search revenue down 10% YoY.
This yearâs research offers insights into the relationships that consumers have with brands across the consumer journey in the age of generative AI, with a particular focus on the implications this will have for the consumer goods and services, retail and travel industries.
This yearâs research offers insights into the relationships that consumers have with brands across the consumer journey in the age of generative AI, with a particular focus on the implications this will have for the consumer goods and services, retail and travel industries.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Platform designed to meet energy efficiency building code requirements for hotels, multifamily, senior living and student housing projects.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Platform designed to meet energy efficiency building code requirements for hotels, multifamily, senior living and student housing projects.
Technoheavenâs Bed bank solution enables hotel inventory to be distributed across a global network of B2B buyers, including OTAs, travel agents, DMCs, TMCs and more from a single platform. 1Huddles platform is already used across hospitality, retail, and even the U.S. This partnership is about helping teams win on day one."
Skift Take: To remain competitive and optimize revenue, hoteliers need to think like retailers and shift their focus from filing rooms to providing unique guest experiences. True hospitality is about more than just providing a place to stay. Sabre Hospitality Read the Complete Story On Skift
Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Decision: Should we increase or hold the retail pricing? Consider the following scenarios to illustrate this point: 1. Consideration: Evaluate market demand, competition pricing, and historical booking trends.
STAAH, a leading provider of distribution and booking technology for the hospitality space is pleased to announce its integration with Tamarind Global Online, a niche booking platform for travel wholesalers and retailers.
Several evolving factors now shape distribution strategies, including: Leading omnichannel retailers seamlessly integrate online and brick-and-mortar channels to give customers ultimate choice and convenience. Examples include retailers, distributors, wholesalers, and online marketplaces like Amazon or restaurant delivery platforms.
Battling OTAs for direct business Blog summary: As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. The newest battlefield is hotel metasearch, and OTAs have committed an outsized portion of their attention and budget to ensure they dominate the field.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.
While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Hotels collect a lot of guest information during the booking process and stay.
Marc Saunders, director of marketing at Splendid Hospitality, also believes there is opportunity to drive revenue by activating hotel spaces with retail partnerships. As a result, hotels will maximise partnerships with retailers and become more multifaceted in their approach,” he says. “The
They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.
Direct bookings are critical From self-publishing to retail, individuals and companies are using modern tools to help take business away from the “big boxes,” and it’s starting to work. Building a robust mailing list, for example, is the easiest way to build and maintain control over your own customer base.
No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings. This forward-looking data (e.g.,
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.
A channel direct is less cost to me than an OTA, so Im trying to encourage them to come direct, says Akhavan. CoStar Group started tracking hotel guest segmentation in January 2002 to allow for deeper analysis of customer segments. Its why Akhavan underscores the importance of understanding customers purchase paths.
Travel wholesalers are B2B companies that purchase hotel room inventory in bulk at a discounted rate and sell it to OTAs, travel agents, tour operators, airlines, and other travel or accommodation sellers. What are travel wholesalers? Let’s take a look.
Now online travel agents (OTAs), hotel websites, and social media dominate the travel landscape. Even at a more physical level, hotels are hiring specialists to manage social media , Wi-Fi and other IT services, in addition to retail components. However, the convenience of technology extends much further than this for travellers.
Travelers increasingly use digital channels – not just OTAs but TripAdvisor and Google – to share their experiences with others. It emerged from the rise of popularity and social networking and travelers sharing their experiences with everyone – whether it was good or bad. That’s only increasing with time.” “Our
From the large OTAs and GDSs to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. Creating partnerships with different types of agents in the industry, from OTAs to GDSs, is necessary to survive in a competitive climate.
1Huddles platform is already used across hospitality, retail, and even the U.S. The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs.
Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.
Sales channels: How you will determine your distribution strategy , whether it’s direct bookings, online travel agents (OTAs), or a combination of both. Channel management systems: How are you connecting your hotel to various online travel agents (OTAs) and global distribution systems (GDS) to maximise your reach?
Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.
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