MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 95

Marketing Strategy Marketing Market Travel 95

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 321

Market Marketing B2B Marketing Strategy 321

Refine

AUGUST 23, 2024

By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism.

Marketing Strategy 98

Marketing Strategy Tourism Market Marketing 98

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 96

Marketing Strategy Market Marketing Travel 96

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Market 246

STAAH

NOVEMBER 12, 2024

Timing Matters : Plan your email campaigns based on guest travel patterns, booking times, and previous interactions. For example, business travelers, leisure guests, or families may respond better to tailored messages. Keep It Mobile-Friendly : Ensure all email content, from images to booking links, is optimized for mobile devices.

Email Marketing 93

Email Marketing Marketing Strategy Market Marketing 93

Hotel Management

FEBRUARY 18, 2025

Nodal Founder, Tim Durgan, and Ovolo Hotels Group Director of Marketing, Stephen Howard At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate, said Ovolo Hotels Group Director of Marketing, Stephen Howard.

Market 130

Market Marketing Digital Marketing Marketing Strategy 130

Social Hospitality

MAY 8, 2025

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.

Digital Marketing 130

Digital Marketing Hotel Marketing Market Marketing 130

Amadeus Hospitality

JANUARY 14, 2025

Imagine a world where every part of the travel industry works together seamlesslyairlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. This is exactly what Amadeus Media Solutions does: we connect the entire travel ecosystem to create success for everyone. Thats where we come in.

Market 52

Market Marketing Travel Tourism 52

Hotel Speak

MAY 20, 2025

So surely the UK is becoming a tougher place to run a travel or hospitality business? The requirement for an Electronic Travel Authorisation (ETA) , costing visitors 16 each, is something experts in the sector fear will push inbound tourists to other destinations. But it’s actually in the homeworking travel franchisee space.

Business 67

Business Travel Consumer Hospitality 67

Webrezpro

MAY 29, 2024

As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […] Source

Travel 109

Travel Marketing Strategy Market Marketing 109

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market 264

Market Marketing Travel Marketing Strategy 264

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market 312

Market Marketing Travel Marketing Strategy 312

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 103

OTA Market Marketing Travel 103

Hotel Management

FEBRUARY 27, 2025

His expertise in both sales and marketing, combined with his proven success in Sydney’s competitive luxury market, will be instrumental in building upon our recent recognition as ‘Best Luxury Hotel’ at the 2024 Luxury Travel Gold List Awards.

General Manager 162

General Manager Hospitality Sales Hotel Sales 162

Hospitality Today

JUNE 9, 2025

Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI features—like Gemini’s AI Overviews—that fundamentally alter how travelers discover and engage with travel brands. Search marketing strategies must evolve : The dominance of keywords is waning.

Travel 45

Travel Real Estate Market Marketing 45

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 321

Branding Hotels Market Marketing 321

Cloudbeds

FEBRUARY 14, 2025

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. In particular, it allows you to: Adjust pricing strategies. However, as traveling became more accessible, the decision processes changed.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Market 81

Market Marketing Travel Marketing Strategy 81

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 97

Market Marketing Travel Email Marketing 97

Amadeus Hospitality

MAY 12, 2025

Amadeus data-driven marketing expertise and proprietary insights empower Millennium to connect with its target audiences more effectively, fostering engagement and loyalty. The partnership exemplifies how tailored media strategies can enhance brand visibility and drive bookings.

Resorts 78

Resorts Global Distribution System Digital Marketing Marketing Strategy 78

Skift Blog

APRIL 17, 2023

Skift Take: Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else? Sean O'Neill Read the Complete Story On Skift

Travel 246

Travel Marketing Strategy Hotels Hotel Marketing 246

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses?

Travel 97

Travel Tourism ROI Market 97

Social Hospitality

SEPTEMBER 26, 2024

Travelers, especially younger ones, increasingly turn to social media for travel inspiration and planning. Targeted Reach : Advanced algorithms and hashtag systems allow hotels to reach highly specific audience segments interested in travel. This shift in search behavior is particularly relevant for the hospitality industry.

Hotels 237

Hotels Branding Travel Marketing 237

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

gcommerce

MAY 7, 2025

This summer, travelers are skipping the airport hustle and hitting the road instead. Discover how your property can leverage these 2025 Summer travel trends. Discover how your property can leverage these 2025 Summer travel trends. Staycations are trending, too, as travelers look for ways to recharge close to home.

Travel 52

Travel Marketing Market Closing 52

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make.

Digital Marketing 86

Digital Marketing Market Marketing Hotels 86

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 98

Travel Marketing Strategy Market Marketing 98

MediaBoom

NOVEMBER 3, 2023

In the last decade, you’ve probably seen the power of travel website SEO at play. It quietly aids travelers of all levels in finding new destinations, accommodations, and experiences. The global tourism market is booming, set to surpass 2.29 There are several benefits of SEO for a travel website. trillion U.S.

Travel 98

Travel Digital Marketing Market Marketing 98

Hospitality Today

JULY 1, 2025

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Implication for hotels: Legacy marketing strategies are outdated. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths.

Consumer 40

Consumer Marketing Strategy Digital Marketing Hotels 40

eHotelier

NOVEMBER 3, 2022

Women have significant economic influence in the travel sector. Here's a look at the benefits of better catering to female customers, the distinctions between marketing to men and women in the travel sector, and some tips on how businesses in the travel sector can better appeal to women.

Travel 98

Travel Market Marketing Business 98

Refine

MARCH 23, 2025

But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. Understanding your guests is key to standing out as a hotel.

Travel 111

Travel Marketing Strategy Hotels Marketing 111

Cloudbeds

NOVEMBER 13, 2024

Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.

Hospitality 52

Hospitality Events Hotel Marketing Market 52