Lodging Interactive

SEPTEMBER 15, 2023

In today's business landscape, effective marketing strategies play a crucial role in driving the success of your business. These 4 tips are sure to help effectively spread the word about your small business! The post The Do’s and Don’ts of Event Promotion first appeared on McConnell Marketing.

Events 59

Events Small Business Marketing Strategy Market 59

MediaBoom

JUNE 10, 2024

Luxury brands are highly visual, so the opportunity to showcase products through images and videos makes content marketing a viable means of promotion. After all, as a small business resource The Manifest found in a 2019 report , each generation is on social media. The viral nature of social media is another can’t-miss element.

Branding 98

Branding Market Marketing Marketing Strategy 98

MediaBoom

MARCH 10, 2023

A business becomes relatable when it has a memorable story that your target audience and other businesses can latch on to. It is a proven marketing strategy that attracts human emotions and makes the brand memorable. Understand the Strengths of Your Product or Service Storytelling is a marketing strategy.

B2B 59

B2B Marketing Strategy Branding Market 59

MediaBoom

APRIL 29, 2024

Real estate email marketing ideas are effective for maximizing your ROI. After all, Fit Small Business reports that email marketing ROI for real estate businesses is $36 per $1 spent going into 2024. Why else should you use email marketing for real estate? The goal of the content is not to sell, though.

Real Estate 94

Real Estate Email Marketing Market Marketing 94

MediaBoom

NOVEMBER 28, 2024

Let’s take a look at a few advertising trends or marketing channels that you can use to incorporate your marketing strategies. Video Advertising Over the past decade, video marketing has surged. Can small businesses succeed in travel advertising? Since then, the numbers have grown exponentially.

Travel 97

Travel Tourism ROI Market 97

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. This includes digital marketing, website presence and social media sharing, influencer collaborations, and more.

Branding 98

Branding Digital Marketing Market Marketing 98

Travelboom Marketing

JUNE 10, 2024

If you’re ready to step up your PPC strategy, we’ve highlighted some of the tools and tactics changing hospitality marketing in 2024. When small business advertisers lean on technology to create custom reports and automate tasks, they can target customers more effectively.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

Little Hotelier

AUGUST 29, 2023

If you’re not using video on social media at your business then you are missing out on a huge opportunity to reach potential customers. This form of bed and breakfast marketing is very accessible because small businesses don’t need to hire a production company, all they need to create great social content is a mobile device with a camera.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotel Business

JUNE 5, 2023

It is important to note that the specific impact on hoteliers will depend on various factors, including the severity and duration of the real estate downturn, the location of the hotel properties, the hotelier’s financial strength and their ability to adapt to changing market conditions. Those same shared workspaces used to be easy to get.

Real Estate 105

Real Estate Retail Market Marketing 105

Social Hospitality

JULY 5, 2022

The same applies to your business: you may be contacted by different influencers who look for collaborations. If you’re a small business , the number of requests won’t be high at first. When making a final decision, take into consideration all the pros and cons of each type of marketing.

Market 189

Market Marketing Branding Services 189

MediaBoom

NOVEMBER 14, 2023

For instance, if your firm specializes in small business accounting, highlight services that resonate with that demographic. Drive More Website Traffic For many small business owners, having a website can feel wasteful and time-consuming. To enhance your business, moving beyond just referral traffic is crucial.

Display Ads 97

Display Ads Services Business Branding 97

MediaBoom

OCTOBER 18, 2023

Cost-Effective Marketing Marketing campaigns can be costly, leaving small businesses and startups feeling stuck. The intersection of content and SEO is a more cost-effective strategy to incorporate into your digital marketing campaigns that can pay off big-time with more leads and conversions.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

OCTOBER 5, 2023

Search engine optimization, often called SEO, is a digital marketing strategy that involves optimizing your website’s content and structure to make it more discoverable by search engines. For many small businesses, prioritizing keywords with a lower KD ranking is a smart strategy since it’s more feasible to rank for them.

Intent 98

Intent Digital Marketing Business Marketing 98

Travelboom Marketing

FEBRUARY 21, 2024

The More You Spend, The More You Make As one of the top hotel marketing myths, ‘the more you spend, the more you make’ is a distorted view of digital marketing’s potential. Effective digital marketing captures new interests and leads, as well as creates loyal customers.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

SiteMinder

OCTOBER 11, 2022

They can allow you to truly connect to customers, which is a great way to win trust and in some cases, hotels can even improve customer service through their video marketing strategies by answering potential customer questions before they book. Video marketing for your hotel can make a large impact. Utilise industry influencers.

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. It includes details such as demographics, lifestyle, behaviors, motivations, and goals.

Branding 98

Branding Hotels Services Market 98

MediaBoom

SEPTEMBER 29, 2023

Once you master it, you can stand out in a competitive marketplace, increase your traffic, and give your business a performance boost. Whether you’re an executive, a startup, or a small business hoping to make it big, search engine optimization (SEO) can help. Here are specific steps you can use to put it into action.

Intent 52

Intent Business Sales Small Business 52

MediaBoom

SEPTEMBER 11, 2023

SEO is an essential part of your online marketing strategy. The cost can vary depending on the size of your business, your goals, and the nature of the campaign. Small businesses spend between $500 and $10,000 per month on SEO. It doesn’t matter if you are a Real Estate Agent or a Medi Spa.

Business 52

Business Consumer Real Estate Services 52

MediaBoom

MARCH 4, 2024

Take a look at how our tailored real estate advertising strategies have helped our clients optimize their listings and reach more buyers. Leveraging advanced SEO and content marketing strategies, we secured top rankings for luxury coastal living searches, resulting in a significant rise in organic traffic. What’s yours?

Real Estate 98

Real Estate Digital Marketing Market Marketing 98

MediaBoom

OCTOBER 26, 2023

If your business ranks on the first page or lands in the top spot, that increases your trust and credibility by leaps and bounds. This is one of the most covetable benefits of SEO for small business especially, as they’re eager to establish themselves as viable entities in their industry.

Market 97

Market Marketing Business Sales 97

MediaBoom

MARCH 15, 2024

Google Analytics A whole world of SEO and marketing insights awaits on Google Analytics. You must have an active Google account to explore the features, but free options are available for small businesses. Access to more advanced metrics and features requires a paid account.

Hotels 98

Hotels Accommodation Business Target Marketing 98

Social Hospitality

JANUARY 3, 2025

With today’s digital planning tools, automated workflow solutions, and AI technologies, creating a successful small business on a budget is no longer out of reach. Winning digital marketing campaigns can take any business idea to the next level, even if you’re just starting.

Digital Marketing 130

Digital Marketing Small Business Marketing Strategy Business 130

Social Hospitality

JANUARY 7, 2025

For example, instead of targeting “marketing tips,” you might aim for “effective marketing tips for small businesses.” Create High-Quality and Engaging Content Quality and relevance are the backbone of a successful content marketing strategy.

Market 245

Market Marketing Small Business Business 245

TravelNet

APRIL 10, 2025

In the STR space, the profusion of options has driven down nightly rates and occupancy levels, forcing property managers to rethink their marketing strategies. Optimize Your Listing for Maximum Appeal Optimized listings are the low-hanging fruit of any strategy designed to help you stand out.

Market 52

Market Marketing Services Business 52