SiteMinder

JUNE 5, 2025

What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.

Hotels 52

Hotels Revenue Management Revenue Upsell 52

Hotel Business

FEBRUARY 27, 2025

Marriott International has appointed Carolina Voullieme as multi-property director, sales and marketing, overseeing both the Aruba Marriott Resort & Stellaris Casino and the Grand Cayman Marriott Resort.

Sales 52

Sales Casinos Marketing Market 52

Amadeus Hospitality

JANUARY 14, 2025

To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. Fiji Airways used GDS advertising to reverse a late-2023 market share decline, gaining a 1-2 percentage point increase in 2024. Thats where we come in.

Marketing 52

Marketing Market Travel Tourism 52

SiteMinder

JULY 14, 2025

Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years. Let’s look at five examples.

Business 52

Business Overbooking Revenue Yield Management 52

Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

Marketing 40

Marketing Market Travel OTA 40

Cloudbeds

JANUARY 22, 2025

Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Hotel News Resource

JULY 15, 2025

Instagram's integration with Google search is reshaping travel marketing by allowing public posts to be indexed, thus merging social media with search engine optimization strategies.

Marketing Strategy 40

Marketing Strategy Marketing Market Travel 40

Hotel News Resource

MAY 20, 2025

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

Digital Marketing 68

Digital Marketing Marketing Strategy Marketing Market 68

eHotelier

JULY 22, 2025

Elegant Hotel Collection differentiates itself by offering a cost-of-sale pricing structure tied directly to bookings and exposure, replacing high fixed fees and rigid brand standards. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.

Revenue Management 52

Revenue Management Hotels Sales Revenue 52

Cloudbeds

FEBRUARY 14, 2025

Competition for hotels grew, and prices started to fluctuate more as revenue management systems made pricing strategies more sophisticated. Although hotels used a rate shopping tool to keep track of compset rates automatically across all sales channels, the basic elements of compsets didnt change.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Hospitality Tech

JULY 24, 2025

“With their arrival, we’ve completed the transformation of our leadership team—positioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.” As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.

Operations 52

Operations Sales Marketing Market 52

Amadeus Hospitality

APRIL 8, 2025

Far too often, hotels still operate in silos, where marketing, sales, and revenue teams dont always work together. This lack of alignment means that hotels may fail to optimize their strategies and opportunity to present consistent messaging across the customer journey. Focusing on short-term wins rather than long-term success.

Revenue 59

Revenue Occupancy Hotels Revenue Management 59

Hospitality Tech

JULY 24, 2025

“With their arrival, we’ve completed the transformation of our leadership team—positioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.” As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.

Services 52

Services Resorts Operations Hotels 52

Hotel Speak

MAY 20, 2025

million packages on sale, said Alcock. The pandemic also showed hotels how risky it is being in just one segment, with many business hotels quickly adapting to the leisure market when business travel stopped for a few years. Hoteliers need to stop thinking about either business or leisure, and craft a strong market strategy for both.

Business 67

Business Travel Consumer Hospitality 67

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Done right, email marketing feels less like a sales pitch and more like a thoughtful gesture.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

Hotel Business

FEBRUARY 7, 2025

Marriott International has made several leadership changes in marketing and sales, including naming Andy Kauffman its new chief commercial officer, U.S. & Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketing strategy & science since 2021. & Canada.

Marketing Strategy 59

Marketing Strategy Sales Marketing B2B 59

Hotelogix

APRIL 4, 2025

Hotel Marketing Strategies: Attracting and Retaining Guests Suite Spot: A Hotel Marketing Podcast Host: Travel Media Group Discusses the latest trends in hospitality marketing, including social media strategies and guest engagement.

Hotels 40

Hotels Hospitality Revenue Hotel Marketing 40

Hotel Business

MAY 7, 2025

He will lead culinary strategy and concept development across the portfolio, with an emphasis on operational excellence and innovation in hotel-driven dining experiences. Elsie Florio has been promoted to VP, marketing. Kelli Martin has been promoted to SVP, sales + revenue, lifestyle division.

Operations 105

Operations Revenue Hotels Intent 105

Social Hospitality

FEBRUARY 17, 2025

Content Marketing: Blog Posts and Educational Resources Writing blog posts or creating free resources like e-books and guides can help businesses establish authority in their industry. According to Content Marketing Institute , businesses that blog consistently generate 67% more leads than those that dont. Test different strategies.

Business 130

Business Marketing Market Small Business 130

Social Hospitality

JUNE 11, 2025

But what makes for an effective referral marketing strategy? How does Referral Marketing operate? Would you like to put your business on the map, increase sales, or attract a larger customer base? Clear objectives help your program remain solid and guide the design of the most effective rewards and strategies.

Marketing 130

Marketing Market Consumer Business 130

Hotelogix

JANUARY 9, 2025

These integrations enable hotels to enhance operations, optimize distribution and reservation processes , increase direct sales , and improve revenue management capabilities. Additionally, we will roll out several exciting and power-packed initiatives related to product improvements and marketing strategies.

Occupancy 52

Occupancy Revenue Marketing Market 52

Hospitality Tech

JUNE 9, 2025

In his new role, he will oversee all aspects of the brand’s franchise development strategy, with a focus on new market expansion and both traditional and non-traditional growth opportunities worldwide. Prior to joining Bobby’s Burgers, Cunningham served as Vice President of U.S. and Canada. and Canada.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

PAR® Engagement is our new vision—doubling down on R&D and innovation for what will drive the future of restaurant engagement and digital sales growth," said Joe Yetter, General Manager of PAR Engagement. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and Canada. and Canada.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/9/2025 PAR Introduces Guest Engagement Cloud PAR Technology Corp.

Operations 52

Operations ROI Branding Management 52

Hotel Business

MARCH 21, 2025

Use your email campaigns to offer subscribers early access to sales, limited-time discounts or package deals that arent available anywhere else. That, my friends, is the magic of email marketing. So, if youre ready to spice up your marketing strategy and fill those rooms with happy guests, its time to embrace the power of email.

Email Marketing 97

Email Marketing Marketing Market Hotels 97

Hotel Business

MAY 6, 2025

In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenue management. Among her responsibilities, Gillmans main focus will be on the oversight and development of total revenue strategy for a portfolio of hotels.

Revenue 59

Revenue Revenue Management Digital Marketing Market Share 59

Social Hospitality

APRIL 21, 2025

For instance, if increasing e-commerce sales is a goal, then prioritizing product page rankings and optimizing for transactional keywords should be considered. Adopting a nimble approach enables businesses to make informed adjustments to their SEO strategy, aligning it more closely with evolving business objectives.

Business 130

Business Marketing Strategy Marketing Market 130

Preno

JUNE 10, 2025

CB Metcom brings to Clifton Blake an active broker network of more than 250 professionals, two decades of experience, and thousands of sales and leasing transactions. This integration enhances Clifton Blake’s ability to source off-market deals, access timely property intelligence, and underwrite with speed and precision. CB Metcom).

Real Estate 52

Real Estate Marketing Strategy Pipeline Construction 52

Are Morch

OCTOBER 2, 2022

Your content marketing strategy can be a powerful tool for driving traffic, leads, and sales. The post How To Use TikTok As A Part Of Your Hotel Content Marketing Strategy appeared first on Are Morch, Digital Transformation Coach.

Marketing Strategy 147

Marketing Strategy Marketing Market Sales 147

Social Tables

JUNE 17, 2021

In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts. Discover 5 event planner marketing strategies you need to know: 1. These are called customer personas , and they help shape your event planner marketing strategy in many ways.

Marketing Strategy 148

Marketing Strategy Events Marketing Market 148

Textedly

OCTOBER 24, 2024

With the rise of mobile shopping transforming consumer behavior, the role of SMS in driving sales has become increasingly pivotal. Let’s dive into why Cyber Monday is crucial for online retailers, explore the surge in mobile shopping, and uncover how SMS marketing can amplify your sales strategy.

Marketing Strategy 105

Marketing Strategy Marketing Market Retail 105

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space?

Marketing Strategy 98

Marketing Strategy Scale Marketing Market 98

MediaBoom

JULY 19, 2023

What is marketing for construction companies? Construction marketing entails the strategies used in this industry to increase leads, brand awareness, website traffic, conversions, sales, and customer retention. Marketing services can assist construction businesses in achieving their goals.

Construction 76

Construction Marketing Strategy Marketing Market 76

Hospitality Tech

DECEMBER 10, 2023

Lou Malnati’s has implemented strategies to optimize sales, enhance customer engagement, and drive traffic to their restaurants. In a partnership with DataDelivers.

Marketing Strategy 98

Marketing Strategy Sales Marketing Market 98

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 95

Marketing Strategy Marketing Market Travel 95

STAAH

NOVEMBER 12, 2024

Flash Sales and Last-Minute Deals : Create a sense of urgency by offering limited-time discounts on remaining rooms. Bonus: Top Email Marketing Tools for Hoteliers Choosing the right tools can streamline your campaigns and improve engagement.

Email Marketing 95

Email Marketing Marketing Strategy Marketing Market 95