Social Hospitality

SEPTEMBER 20, 2023

Online retailer Zappos often employs this strategy by displaying limited stock availability on product pages, prompting customers to make quicker buying decisions. Personalization Personalization tailors marketing messages and offers to individual preferences, increasing the likelihood of conversion.

Market

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S. Before Soho House & Co.,

Real Estate

Hotel Business

JULY 12, 2023

Jason Pirock joins the team as corporate director of marketing, where he will be responsible for brand and performance marketing of Springboard, its brands and its collection of properties. He brings more than 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears.

Digital Marketing

Social Tables

JULY 31, 2021

With this information, they’re able to adjust their marketing strategy accordingly moving forward. For annual events, keeping track of the success of early bird registration totals can help marketing managers forecast the success of future events. Market early bird benefits as “VIP perks.” Are you hosting a lecture?

Events

Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. These events encourage customers to shop and promote sales.

Small Business

Social Hospitality

JUNE 15, 2023

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

Market

Social Hospitality

JUNE 19, 2023

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

Market

Social Hospitality

JUNE 19, 2023

From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand. For example, their chatbot is integrated into their website and mobile app.

Branding

Social Hospitality

JUNE 19, 2023

From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand. For example, their chatbot is integrated into their website and mobile app.

Branding

MediaBoom

APRIL 18, 2024

This strategy allows luxury jewelry brands to focus on particular products or exclusive categories, such as sustainably sourced jewelry, enabling them to deliver targeted messages to a highly engaged audience. By honing in on these specialized segments, luxury brands can create more effective and personalized marketing strategies.

Consumer

MediaBoom

NOVEMBER 14, 2023

To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. This involves analyzing market trends and aligning them with your business goals. Therefore, work on streamlining your marketing and sales efforts.

B2B

Hotel Business

MAY 14, 2024

My focus will be on developing a comprehensive marketing strategy that aligns with our financial and branding objectives, delivering exceptional results and elevating our brand.” He has also worked on loyalty, partnerships and retail experience for the Fairmont brand.

Digital Marketing

Hotel Business

JUNE 5, 2023

New York City’s commercial real estate market was hit hard, particularly in the office and retail sectors. Remote work, business closures and reduced tourism led to increased vacancies and decreased rental income in office buildings and retail spaces.

Real Estate

Hotel Business

APRIL 1, 2024

Prior to Selina, he held leadership positions at a number of leisure and lodging companies, including managing marketing, sales and product development at Valentin Hotel Group, overseeing the hotel product team across Latin America at Expedia Group and leading market strategy for Marriott International Inc.

Retail

MediaBoom

FEBRUARY 29, 2024

Crafted in Florence with New York-inspired design, the campaign features models Anna Ewers and Fei Fei Sung in a narrative that blends Ralph Lauren’s American west spirit with cutting-edge CGI technology, offering an immersive virtual retail experience that highlights the brand’s innovative approach to digital communication and retail​​.

Consumer

MediaBoom

MAY 18, 2023

Thanks to ChatGPT , chatbots are on the front page of newspapers and at the forefront of marketers’ minds. By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. Learn how you can maximize your business through chatbots and marketing! What is Chatbot Marketing?

Business

In1solutions

JULY 31, 2024

The Love Cape Town gift voucher, pioneered by In1 Solutions and the team at Cape Town Tourism, invites guests to redeem their gift cards at participating South African properties, be they restaurants, hotels, adventure centres, or retail outlets. Planning on visiting the beautiful city of Cape Town?

ROI

Little Hotelier

OCTOBER 17, 2024

Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. Coupons have a drastic impact on the effectiveness of any marketing endeavours. They can be a great tool if done with the right marketing strategy.

Hotels

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. When travelers visit your website, you have more control over the booking experience.

Cost Per Click

Boutique Hotel News

MARCH 6, 2023

Immesi was behind the launch of the original Hoxton and Ace Hotel London [the first in the group outside the US] and was director of sales at the Hoxton Hotel for six years before being headhunted to develop and implement sales and marketing strategies at the first Ace Hotel in Europe.

Real Estate

gcommerce

SEPTEMBER 18, 2024

This allowed retailers and marketers to target ads to local search users, even in specific geographic areas. Voice search on remote controls Some Sony remote controls released in 2015 had a voice search function that could be activated by pressing and holding the microphone button.

Digital Marketing

MediaBoom

MARCH 4, 2024

We created a post courtesy of our blog that highlights a variety of retailers and their websites so you can see what your options are regarding luxury imagery. If you go back to our example of luxury retailer websites , you’ll notice a commonality in the font choices. Graphics are also a part of this category.

Branding

Cloudbeds

MARCH 20, 2023

Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. They can book well in advance or walk in last minute, typically reserve only one room at a time, and pay retail or best available rates (BAR).

Hotel Marketing

Little Hotelier

FEBRUARY 25, 2024

Features: Comprehensive revenue management strategies and guidance. Experts across a range of marketing strategies, including SEO, SEM, social media and email. Data analytics and insight generation through market-leading tools. The company predominantly works with Spanish speakers, however.

Revenue Management

MediaBoom

JUNE 19, 2023

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. Mediaboom is here to help. Schedule Your Free Consultation 9.

Digital Marketing

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations

eZee Absolute

JULY 31, 2022

In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Boutique shop: A boutique is a specialized type of retail store that fits a niche market with specialized products. But with the ever-growing competition, how can small hotels keep up?

Revenue

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations

BCV

APRIL 6, 2021

Her client portfolio includes B2B and B2C concentrations with a focus on travel, retail, beauty, and pharmaceutical brands, and her work has resulted in recognition from Travel + Leisure, PRNews, PRWeek, and The Shorty Awards. She has also been featured as a guest speaker and panelist for Social Media Week.

ROI

MediaBoom

JANUARY 31, 2024

Maison Margiela The clothing, footwear, and fragrance retailer Maison Margiela has an elegant luxury brand logo that achieves all the above design traits. Above the text is the “EB” logo with a backward E attached to be a B in thick bold. Since 2022, Bugatti has moved on to a simpler logo that features its name in all uppercase.

Branding

Xotels

JULY 26, 2024

Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Use this data to refine your marketing strategies and make data-driven decisions. Example of Kaboom Hotel Maastricht partnering with a local bicycle rental provider. Don’t be afraid to think outside the box.

Yield Management

Xotels

JULY 26, 2024

Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Use this data to refine your marketing strategies and make data-driven decisions. Example of Kaboom Hotel Maastricht partnering with a local bicycle rental provider. Don’t be afraid to think outside the box.

Yield Management

Xotels

JULY 26, 2024

Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Use this data to refine your marketing strategies and make data-driven decisions. Example of Kaboom Hotel Maastricht partening with a local bicycle rental provider. Don’t be afraid to think outside the box.

Yield Management

MediaBoom

FEBRUARY 22, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. The 4 E’s of Luxury Marketing So, what is luxury marketing?

Branding

Travel Media Group

DECEMBER 11, 2024

I actually started my career in retail coming out of college. And so I started off in merchandising there actually merchandise presentation, which was at the time their entry level marketing. I worked for a company called Brookfield Retail, formerly, uh, General Growth Properties. And that’s all I had done.

Hospitality

Hotel Designs

JUNE 2, 2025

Fresh off the back of a strong activation at ISH 2025 in Frankfurt , and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brands vision to deliver a customer-first strategy.

B2B