This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Skift Take: Asia’s top travelmarkets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to. Read the Complete Story On Skift
Scott Boyes, Trilogy Hotels Sydney leads the recovery charge with occupancy at 78% and RevPAR growing to an impressive $215, making this market our standout performer. Properties offering immersive experiences command premium rates as travellers increasingly value authenticity over standardisation.
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Enhance Online Visibility with Content Creation and SEO In the realm of content marketing and SEO, AI is also revolutionizing workflows. Tools like ChatGPT and Jasper.ai
Increased capacity from core markets including China, India, Southeast Asia, North America and the Middle East is expected to drive a continued recovery in international arrivals, reinforcing aviation’s role as a critical lever for tourism and hotel sector growth,” said CBRE’s Head of Hotels Research, Ally Gibson. “As
Skift Take: As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation.
We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike,” said Minor Hotels Chief Commercial Officer, Ian Di Tullio. “By
Skift Take: Hotel executives agreed that the global luxury market is increasingly defined by travelers once overlooked by Western strategies. Read the Complete Story On Skift
The latest move expands the company’s presence in the New Zealand market across two key business hubs. Urban Rest Fitzroy North, Melbourne “After 14 months of growth in the Auckland market, we couldn’t be happier to be bringing the Urban Rest difference to Wellington,” said Urban Rest Founder and Chief Executive Officer, David Whelan.
Travel and Leisure Co. The move aligns with Travel and Leisure Co.’s s ambitious plans to launch new Accor Vacation Club products or clubs into new markets, including the Middle East, Africa, and Türkiye. Travel and Leisure Co. Travel and Leisure Co. The post Travel and Leisure Co.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Sales & Marketing GenAI is rewriting the travelmarketing playbook From search disruption to personalized targetingâhow travelmarketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.
Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie. Read the Complete Story On Skift
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
Fiji’s hotel market has shown consistent growth and forward bookings indicated continued strength, writes Nick Thompson, Senior Vice President, Hotels and Hospitality. Fiji’s hotel market demonstrates consistent growth as demand exceeds supply, with robust forward bookings indicating continued strength. The sector generated $2.5
Article - Personalisation Trends in Luxury Hospitality Highlighted at Arabian TravelMarket 2025 - 85% of hoteliers consider personalisation crucial for revenue growth. Next-Gen travellers seek meaningful experiences over opulent luxury.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Modern travelers are seeking not just comfort and luxury, but also a sense of belonging. For underrepresented groups like LGBTQ+ travelers, disabled guests, and solo women travelers, the need for safe, welcoming, and thoughtfully designed experiences is even more critical. Empowering Solo Women Travelers The U.S.
In an ever-changing global market, Booking.com Regional Manager, Oceania, Todd Lacey, says the tourism landscape is being reshaped by a wave of new behaviours. The 2025 Booking.com Travel and Sustainability Report, marking its 10 th year, reveals a significant shift in Australian travel attitudes.
YouTube makes influencer marketing available with Google Ads Recently at a session during Cannes Lions 2025, YouTube announced their latest tool, aptly named Open Call, within the Creator Partnerships Hub. The post Flywheel news | June 2025 hotel digital marketing news | GCommerce appeared first on GCommerce Solutions. Learn more.
The Blind Spot: You’re Marketing to Just Half the Guest Let’s talk about a quiet killer of luxury hotel conversion rates: single-track marketing. And if your marketing doesn’t account for both modes of behavior, you’re bleeding direct revenue—right into OTA pockets. Your marketing can’t just inspire.
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce.
By Mike Putman The travel industry has become an expert in customer profiling, and for years hotel chains have used loyalty programs to retain frequent travelers. A recent survey revealed that the global loyalty management market in travel is projected to reach $59.52 For some travelers, this works well.
Key takeaways AI is disrupting traditional search behavior : Tools like Googleâs AI Overviews are changing how travelers begin trip planning, potentially replacing conventional search methods. No clear path forward yet : Experts agree there is no consensus on what the dominant travel research and booking experience will look like in a year.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Consider a mid-scale hotel group that markets itself as “easy business travel”.
Originally published on Hospitality Net By Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus What sparks the desire to travel? Drawing insights from 6,000 travelers across six countries, the report reveals a global shift toward more personalized, emotionally resonant, and tech-enabled travel experiences.
Our collaboration with Marriott International represents a bold step towards positioning Parramatta on the global stage, and our shared dedication to elevating experiences servicing the needs of our local community and international travellers.
Marriott International’s Fiji-based Area General Manager and Vice President Pacific Islands, Neeraj Chadha, discusses hotel performance and future opportunities in market. We are seeing single-digit RevPar year-on-year growth with market stabilising; double-digit Marriott direct bookings. If so, what locations are of interest?
The days of generic, one-size-fits-all travelmarketing are over. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. billion dollar market is by partnering with local adventure activity providers.
Travel buyers are looking to embrace more flexible rate strategies, modernize request-for-proposal (RFP) processes and adapt to the expectations of a next-generation workforce—all while navigating rising costs and persistent program gaps. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
“Tourism is a resilient economic engine,” he said, noting the industry’s $130 billion value in 2024 and the $31 billion contributed by international travellers. That could fill every hotel room in the country 10 times over,” he quipped, adding domestic interest is re-surging post-COVID, with Canadians choosing to travel at home, while U.S.
Using STAAH’s Booking Engine , the hotel began accepting direct bookings through its website, while the Channel Manager ensured real-time updates of availability and rates across all major online travel platforms. This significantly reduced the risk of overbookings and improved operational efficiency.
Kamal Haer, Fiji Airways Fiji Airways Chief Marketing and Sales Officer, Kamal Haer, will sit down with AHICE Group President James Wilkinson for a Q&A session covering the travel and aviation landscape. Also on the travel and tourism front will be Vanuatu Department of Tourism Senior Business Development Officer, Mark Kalotap.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. Hotels can benefit by aligning their content and marketing with these evolving user experiences. weve got you covered.
In this case, the Northern Territory presents a compelling opportunity for Marriott, not only for its lure as a tourist destination, but due to a growing corporate travelmarket. Courtyard by Marriott Darwin In 2024, there were 590,000 business travellers to the Territory, up 28.6% from 2023, according to state government data.
An advocate for the tourism industry, Nicholson is also a long-time mentor with the Travel Industry Mentor Experience (TIME) program, and has contributed to academic publications including the Journal of Travel Research and Journal of Vacation Marketing.
Discussions focused on loyalty programs as revenue engines, the need for brand differentiation amid growing âblanding,â and high-growth opportunities in markets like India and China. Jul 25, 2025 ⢠Hospitality EV chargers emerge as top booking driver for Hilton - Hotels race to meet rising demand from eco-conscious, affluent travelers.
Legacy retail marketing models weren’t built for today’s buyer,” said Monica Ho, CMO, SOCi. The post Study: 1 in 3 Gen Z travelers lack hotel brand loyalty appeared first on hotelbusiness.com. Their journey could begin on TikTok, continue through Reddit threads or Yelp reviews and culminate in a Google Maps search.
The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift
From natural disasters in Queensland and NSW, to tariffs upending market confidence across the globe, navigating what it means for the tourism sector is ever-changing. We know travellers have an appetite for culture-led travel that is continuing to grow across 2025/26.
Originally published on City Nation Place As traveler expectations evolve, Destination Management Organizations (DMOs) must rethink how they engage audiences throughout the travel journey – starting with inspiration. Below, we explore five core insights from the Travel Dreams report and what they mean for destination marketers.
Reactive intermediaries contribute to parity loss but act in tandem with others, reflecting broader market pressure. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com. Passive intermediaries have marginal impact.
You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.” That’s where the hotel marketing funnel comes in. In the hotel world, it’s not enough to just hope people find you.
This innovation creates flexibility for future Atura developments, setting Atura apart in the Australian market and underscoring our dedication to evolving with the needs of modern travellers.”
Instagram's integration with Google search is reshaping travelmarketing by allowing public posts to be indexed, thus merging social media with search engine optimization strategies.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content