SiteMinder

SEPTEMBER 26, 2022

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.

Hotel Marketing 95

Hotel Marketing Marketing Market Fair Share 95

STAAH

MAY 20, 2025

Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Poor Guest Experience: Outdated or clunky booking flows turn users away.

Upsell 90

Upsell OTA Revenue Hotels 90

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 95

Travel Target Marketing Digital Marketing Marketing 95

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Geo-Targeting Campaigns : Tailor ads to focus on users searching from key markets or nearby regions.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Marketing Market 94

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ).  Marketing is not only about advertisement.

Marketing 40

Marketing Market Hotels Email Marketing 40

Hotel Management

AUGUST 8, 2024

“Our recent member survey showed just how important WHM visitors are to Australia’s tourism economy with half of businesses saying they are vital employees and more than half saying they are a vital visitor market,” said ATEC Managing Director, Peter Shelley.

Tourism 130

Tourism Hospitality Target Marketing Business 130

Amadeus Hospitality

JANUARY 9, 2025

Assess whether the program aligns with your hotel’s offerings and target market. Include visuals tailored to their market, such as romantic lifestyle photos for wedding proposals or corporate setups for conferences. Determine Suitability Avoid the temptation to bid on every opportunity that arises.

Hotel Sales 85

Hotel Sales Sales Events Hotels 85

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers.

Market 105

Market Marketing Hotels Travel 105

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Let’s get started.

Resorts 87

Resorts Marketing Market Marketing Strategy 87

MediaBoom

JUNE 10, 2024

According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. Luxury content marketing leverages high-quality materials emphasizing exclusivity and personalized experiences. Luxury Marketing Thrives on Reaching the Rught Audience.

Branding 88

Branding Marketing Market Marketing Strategy 88

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.

Target Marketing 104

Target Marketing Cancellation Revenue Forecasting 104

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Marketing Market Hotels 98

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. Japanese hospitality meets western management. The number of American tourists to Japan increased [sixfold from 2022, to 2.05

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Hotelogix

FEBRUARY 5, 2025

The distinction between business and leisure travel used to be clear. More than 60% of business travelers now add leisure time to their trips showing a big change in travel preferences. Understanding Bleisure Travel Bleisure travel combines work trips with fun activities. Now, this line fades quicker than ever.

Travel 40

Travel OTA Hospitality Business 40

Hotel Management

DECEMBER 20, 2023

We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure. A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. One of the best ways to do this is by focusing on digital marketing for construction companies.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

STAAH

DECEMBER 18, 2023

Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions.

Business 95

Business Revenue Hotels Occupancy 95

STAAH

MAY 28, 2024

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams.

Ancillary Revenue 113

Ancillary Revenue Revenue Services Events 113

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. In contrast, a Travel Agency typically involves a human element where agents assist clients in planning their trips. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Little Hotelier

JANUARY 19, 2025

Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. You – and your guests know – the worth of your rooms and services, allowing you to carve out your niche in the market. What is the average rack rate in hotels?

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Let’s get underway with a definition.

Marketing 59

Marketing Market Tourism Marketing Strategy 59

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 63

Branding Travel Services Marketing 63

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Operations 108

Operations OTA Overbooking Revenue 108

Hotel Speak

MARCH 14, 2024

This involves evaluating the hotel’s current brand image, market perception, strengths, and weaknesses. Consider demographics, psychographics (values, interests, and lifestyle), and travel motivations. A refresh or redesign that aligns with the redefined brand essence and resonates with the target audience is necessary.

Branding 104

Branding Hotels Target Marketing Email Marketing 104

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. With market segmentation, instead of treating all guests the same, hoteliers can tailor marketing materials, guest communications, services and pricing to meet the needs and expectations of each segment.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let Mediaboom guide you. Schedule Your Free Consultation 3.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

SEPTEMBER 22, 2024

Subscriptions appeal to frequent travellers or remote workers seeking more flexible lodging arrangements, and they help hotels build a steady flow of income while strengthening relationships with their guests. This model works well for business travellers, remote workers, or frequent visitors. But it turned out to be true.

Hotels 96

Hotels Revenue Services Target Marketing 96

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? . The new guest.

Market Share 52

Market Share Market Marketing Consumer 52