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Influencers, Agencies, and ROI: What’s Really Driving Your Hotel’s Engagement?

BCV

Welcome to the modern marketing illusion: lots of engagement, very little impact. If your luxury hotel is outsourcing its brand presence without tying it to results, you’re not marketing—you’re gambling. Luxury marketing without conversion metrics is just theater. And yet, your bookings barely budged. Visibility is Vanity.

ROI 52
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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

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Hospitality Financial Leadership – What Are CAP Rates and How to Use Them

Hotel Financial Coach Blog

In the hotel industry, cap rates are used to estimate the potential return on investment (ROI) for a hotel property. Cap rates can be used to compare the potential ROI of different hotel properties, track the performance of a hotel property over time, and make informed investment decisions. The market conditions.

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Building Trust Through Data-Driven Social Media Marketing

Social Hospitality

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation. However, there are a few ways to go about this.

Marketing 245
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Strategic Hiring: The ROI of Hospitality Recruitment Partnerships

Horizon Hospitality

While some may view partnering with an external recruiter as an added expense, the return on investment (ROI) tells a very different story. Consider a luxury hotel group expanding into a new market. Ready to See the ROI Firsthand? Enter: the hospitality recruitment agency. Are hospitality recruiters worth the investment?

ROI 52
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Exclusive: quick, cost-saving strategies drive momentum for Choice

Hotel Management

Trent Conroy, Choice Hotels The Australasian greenfield development market continues to witness feasibility challenges, with elevated construction costs, inflation, and tighter lending conditions dampening new supply pipelines. Unlike ground-up developments, conversions require less capital, can be executed faster and deliver ROI sooner.

ROI 147
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.