Skift Blog

MARCH 6, 2024

Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Cendyn Read the Complete Story On Skift

Digital Marketing 307

Digital Marketing OTA Marketing Market 307

Hospitality Today

JUNE 8, 2025

billion into marketing, continuing a trend that saw them spend $17.8 billion into marketing, continuing a trend that saw them spend $17.8 Key takeaways Marketing spend keeps rising OTAs spent $4.5B billion in 2024. billion in 2024. in Q1 2025 alone, with full-year 2024 reaching $17.8B. weve got you covered.

OTA 45

OTA Marketing Market Consumer 45

Hotel News Resource

MAY 20, 2025

's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.

OTA 59

OTA Hotels Market Marketing 59

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.

OTA 66

OTA Management Overbooking Revenue 66

STAAH

JANUARY 6, 2025

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.

OTA 109

OTA Global Distribution System B2B Accommodation 109

SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.

OTA 96

OTA Occupancy Revenue B2B 96

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 87

Digital Marketing Marketing Market Hotels 87

STAAH

JANUARY 5, 2025

GoMMT retains its top spot from last year as the most preferred online booking channel by Indian travellers followed by Agoda and Booking.com. While OTAs will remain a significant channel at least in the near term, lower cost direct bookings via the hotel website are gradually increasing in share.

Global Distribution System 109

Global Distribution System OTA Revenue Accommodation 109

Hotelier Magazine

DECEMBER 17, 2024

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. For hotels, the benefits can translate into determining price based on the guest rather than the room.

OTA 52

OTA KPI Hotels Branding 52

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. Before the DMA, there were only two positions here reserved for Google Maps and Google Travel. But how is it affecting hotels in reality?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

Hotel Speak

DECEMBER 21, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 99

OTA Travel Revenue Business 99

STAAH

JUNE 15, 2025

Catering to both business and leisure travellers, the group offers a blend of modern amenities and personalised services. STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management.

Hospitality 96

Hospitality OTA Hotels Overbooking 96

Skift Blog

MARCH 29, 2024

Skift Take: The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors. Elizabeth Casolo Read the Complete Story On Skift

Travel 293

Travel OTA Tourism Marketing 293

STAAH

APRIL 29, 2025

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

Revenue 84

Revenue Management OTA Average Daily Rate 84

Inn Quest

OCTOBER 11, 2023

When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers.

OTA 88

OTA Travel Cancellation Accommodation 88

STAAH

JANUARY 14, 2025

As traveler behaviors continue to shift and technology reshapes how we plan trips, one thing remains constant: Googles dominance as the go-to platform for travel research and booking. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

OTA 108

OTA Hotels Travel Accommodation 108

STAAH

JUNE 10, 2025

Looking to stand out in a crowded market and boost bookings? Why Hotel Packages Work When travellers book accommodation, they’re often looking for more than just a bed. In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy.

OTA 83

OTA Hotels Travel Cancellation 83

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.   Why should you partner with OTAs?

OTA 107

OTA Overbooking ROI Hotels 107

Hotel Management

JUNE 20, 2023

We’ve got some other more lifestyle hotels coming to market over the next six to 12 months and we’re going to be adding about 200 rooms into the Sydney [hotels] landscape.” The post Exclusive: the pub business taking on Sydney’s boutique hotel market appeared first on Hotel Management.

Business 242

Business Hotel Marketing Marketing Market 242

STAAH

JANUARY 6, 2025

OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.

Global Distribution System 110

Global Distribution System OTA Accommodation B2B 110

Skift Blog

JUNE 10, 2024

Ixigo's CEOs tell Skift that they’re ready to dive into what they’re calling the "golden era" of online travel. With ideal market conditions for growth, the Indian OTA is moving forward with an IPO, aiming to use tech-driven customer experiences to strengthen its position. Skift Take: Wait-and-watch? Not anymore!

OTA 190

OTA Travel Market Marketing 190

STAAH

MAY 25, 2025

With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. Reacting quickly to market changes or demand was hard due to lack of automation. Thats where STAAH came in.

Overbooking 90

Overbooking Hospitality OTA Upsell 90

STAAH

JANUARY 12, 2025

It offers a comfortable and convenient stay for both business and leisure travellers. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners. The visibility across a diverse range of OTAs has also improved, including meta search sites.

OTA 109

OTA Revenue Hotels Business 109

STAAH

JUNE 16, 2025

This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.

Revenue 80

Revenue Operations OTA Global Distribution System 80

Cloudbeds

FEBRUARY 14, 2025

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Understand trends.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

STAAH

MAY 6, 2025

Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. Hotels must stay curious and responsive.

Global Distribution System 90

Global Distribution System OTA Hotels Email Marketing 90

Hotel Speak

MAY 29, 2025

industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.

OTA 65

OTA Intent Market Marketing 65

STAAH

JANUARY 5, 2025

The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.

Global Distribution System 109

Global Distribution System OTA Hotels Revenue 109

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Hotelogix

FEBRUARY 13, 2025

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

Marketing 52

Marketing Market Online Marketing OTA 52

MediaBoom

DECEMBER 20, 2024

With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. trillion by 2027 , driven by evolving trends and preferences.

Marketing 52

Marketing Market Hospitality ROI 52

gcommerce

APRIL 2, 2025

While resort and leisure-focused markets began to stabilize, urban markets saw a notable uptick in demand. With supply growth slowing and the resurgence of group, corporate, and international travel, RevPAR is projected to grow between 3% and 5% in 2025. Demand surged to 4.8 rise in revenue per available room (RevPAR).

Digital Marketing 59

Digital Marketing Marketing Market Cancellation 59

STAAH

APRIL 1, 2025

Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.

Overbooking 90

Overbooking Management OTA Revenue 90

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

OTA 66

OTA Revenue Management Overbooking 66

STAAH

JUNE 17, 2025

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce.

Cancellation 74

Cancellation OTA Events Upsell 74

Little Hotelier

JUNE 12, 2025

What is a travel boom? A travel boom is a surge in tourism activity that can be driven by a number of factors: pent-up demand following travel restrictions, increased disposable incomes, social media influence, or dedicated efforts by governments to attract travellers. Who is travelling during these tourism booms?

Travel 52

Travel Hotels Events Tourism 52

Hotel Speak

JANUARY 29, 2025

The announcement comes at a time when hotels are looking to execute a balanced booking strategy reducing overreliance on online travel agencies (OTAs) while maintaining strong partnerships with them. Its not just about simplifying the booking process, its about empowering hotels to take ownership of their digital presence.

OTA 90

OTA Hotels Upsell Revenue 90