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Why Indian OTAs Are Now Looking Towards Corporate Travel

Skift Blog

Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift

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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? How Will Digital Marketing Evolve in the Hospitality Industry?

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Ixigo IPO To Open Next Week: Indian OTA Aims to Raise $89 Million

Skift Blog

Skift Take: The back-to-back IPOs of TBO Tek and Ixigo signify a robust resurgence in the travel industry, highlighting the market's optimism and the sector's readiness to capitalize on the post-pandemic recovery. The Indian travel tech landscape looks set for a dynamic phase of expansion and innovation.

OTA 279
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Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

Skift Blog

Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events. Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel.

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Yatra Looks to Grow its Corporate Travel Profile – India Report

Skift Blog

Skift Take: Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment. Bulbul Dhawan Read the Complete Story On Skift

Travel 310
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MakeMyTrip Dominates Travel Search in India – Can it Hold On to Its Lead?

Skift Blog

Skift Take: MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in Indias rapidly evolving online travel market. Pranavi Agarwal Read the Complete Story On Skift

Travel 312