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Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? How Will Digital Marketing Evolve in the Hospitality Industry?
Skift Take: The back-to-back IPOs of TBO Tek and Ixigo signify a robust resurgence in the travel industry, highlighting the market's optimism and the sector's readiness to capitalize on the post-pandemic recovery. The Indian travel tech landscape looks set for a dynamic phase of expansion and innovation.
Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events. Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel.
Skift Take: Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment. Bulbul Dhawan Read the Complete Story On Skift
Skift Take: MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in Indias rapidly evolving online travelmarket. Pranavi Agarwal Read the Complete Story On Skift
's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.
Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Cendyn Read the Complete Story On Skift
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. The primary drivers for this is their nimble nature.
GoMMT retains its top spot from last year as the most preferred online booking channel by Indian travellers followed by Agoda and Booking.com. While OTAs will remain a significant channel at least in the near term, lower cost direct bookings via the hotel website are gradually increasing in share.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. For hotels, the benefits can translate into determining price based on the guest rather than the room.
Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travelmarket.
The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. Before the DMA, there were only two positions here reserved for Google Maps and Google Travel. But how is it affecting hotels in reality?
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Skift Take: The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors. Elizabeth Casolo Read the Complete Story On Skift
Ixigo's CEOs tell Skift that they’re ready to dive into what they’re calling the "golden era" of online travel. With ideal market conditions for growth, the Indian OTA is moving forward with an IPO, aiming to use tech-driven customer experiences to strengthen its position. Skift Take: Wait-and-watch? Not anymore!
When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers.
As traveler behaviors continue to shift and technology reshapes how we plan trips, one thing remains constant: Googles dominance as the go-to platform for travel research and booking. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. Reacting quickly to market changes or demand was hard due to lack of automation. Thats where STAAH came in.
We’ve got some other more lifestyle hotels coming to market over the next six to 12 months and we’re going to be adding about 200 rooms into the Sydney [hotels] landscape.” The post Exclusive: the pub business taking on Sydney’s boutique hotel market appeared first on Hotel Management.
OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.
It offers a comfortable and convenient stay for both business and leisure travellers. This led to the team having to frequently make manual updates to prices across online travel agents (OTAs) to avoid issues with these key partners. The visibility across a diverse range of OTAs has also improved, including meta search sites.
Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. Hotels must stay curious and responsive.
industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Understand trends.
Markets are saturated. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Travel insurance Companies like Generali and Roam , both Track Certified Partners , make it easy to add an insurance option at check-out. Competition is fierce.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21
The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. The engine is fed data through multiple sources, whilst relying on its own intelligence based on market.
The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. trillion by 2027 , driven by evolving trends and preferences.
While resort and leisure-focused markets began to stabilize, urban markets saw a notable uptick in demand. With supply growth slowing and the resurgence of group, corporate, and international travel, RevPAR is projected to grow between 3% and 5% in 2025. Demand surged to 4.8 rise in revenue per available room (RevPAR).
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Poor Guest Experience: Outdated or clunky booking flows turn users away.
The announcement comes at a time when hotels are looking to execute a balanced booking strategy reducing overreliance on online travel agencies (OTAs) while maintaining strong partnerships with them. Its not just about simplifying the booking process, its about empowering hotels to take ownership of their digital presence.
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