Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?
Hospitality Net
FEBRUARY 14, 2024
Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.
Hospitality Net
FEBRUARY 14, 2024
Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.
Hospitality Net
OCTOBER 16, 2023
The boutique Seattle hotel Inn at the Market has shown a very strong return on investment (ROI) – increasing revenue by over 500% (full year 2022 vs. revenue through August 2023) – since they started utilizing the marketing capabilities of Amadeus’ Guest Management Solutions early in 2023.
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Hospitality Net
MAY 16, 2023
However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical.
Hospitality Net
OCTOBER 20, 2023
In March of 2019, the group added Revinate Marketing to its toolset, excited by the opportunity to unify all the data across the entire portfolio. Little did they know at the time of purchase that Revinate would soon become their most powerful driver of direct revenue.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
MediaBoom
MARCH 30, 2023
High-ticket digital marketing provides a proven formula for brands and marketing agencies looking to sell high-priced products and services while preventing brands from losing out on sales to low-cost providers. It may sound simple enough but implementing such a marketing strategy is a different story.
Social Hospitality
SEPTEMBER 10, 2023
Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
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