Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Fuel Travel

MARCH 28, 2024

This KPI is a calculus of the total revenue generated per available room over a specific period. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. Evaluate Your Digital Marketing: Your hotel’s digital marketing efforts should be strategic and specific.

Revenue 90

Revenue Average Daily Rate Occupancy Digital Marketing 90

MediaBoom

SEPTEMBER 5, 2023

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. Some retargeting messages can also be segmented by where a person is in the marketing funnel. The KPI for this conversion campaign would be leads.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today. What is a hotel CRM? Automation of workflows.

Upsell 52

Upsell Hotels Sales Market 52

BCV

JUNE 14, 2022

This is achieved by dedicating budget to Search Engine Marketing (SEM) and leveraging Google’s auction-based model to pay for placements at the top of a google search page above the organic listings. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels.

Consumer 52

Consumer ROI KPI OTA 52

Experience Hotel

JUNE 14, 2024

Une gestion CRM efficace permet d’atteindre ces objectifs grâce à une collecte de données stratégique, un marketing ciblé, et une communication fluide et adaptative. Ainsi, une stratégie CRM bien rodée devient cruciale pour établir un lien direct et pérenne avec les clients, et se démarquer dans un marché hautement concurrentiel.

OTA 52

OTA Services Upsell Market 52