Wouter Geerts joins Mews as new Director of Market Research & Intelligence
eHotelier
NOVEMBER 6, 2023
Mews has announced that Wouter Geerts has joined its team in the role of Director of Market Research and intelligence.
Travel Market Set For Growth Again
Hospitality Net
MARCH 5, 2024
In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels. Norbert Fiebig, president of the German Travel Association (DRV), called for policymakers to financially support the industry’s eco-friendly transformation.
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Recipe for navigating the restaurant business opening
eHotelier
MAY 13, 2024
But if you plan accordingly, you can increase your chances of success by conducting proper market research, budgeting, getting involved with your community, investing in marketing, prioritizing operational efficiency, and listening to your customer base. Opening a restaurant is an extremely challenging endeavor.
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The Most Effective Ways to Use Psychology in Marketing
Social Hospitality
SEPTEMBER 20, 2023
Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.
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Enhancing Marketing Success Through Collaboration With Other Departments
Social Hospitality
JULY 5, 2023
Your marketing team has a solid understanding of effective campaigns. Each member of your enterprise has ideas, perspectives, and skills that can be valuable to marketing campaigns. Gaining More Nuanced Insights Any marketing professional understands just how vital data is.
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UNWTO and Les Roches Global Accelerate Tourism Innovation and Entrepreneurship
Hospitality Net
MAY 29, 2023
The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.
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Market Research - Time Spent and Sales Success
Anthony Cole Training
APRIL 9, 2012
Thank you in advance. Over the last several years our team at Anthony Cole Training Group has worked closely with David Kurlan in our attempt to help sales companies build and execute more successful sales team.
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Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
Hospitality Net
AUGUST 25, 2023
Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report.
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How AI Changes Our Sense of Self - By Stefano Puntoni
Hotel News Resource
OCTOBER 10, 2023
Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.
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Hotel Email Marketing | Benefits and Best Practices
Inn Quest
MAY 9, 2023
Email marketing has become an increasingly important tool for hotels to promote their services and attract customers. With the ability to reach potential customers directly and effectively, email marketing can be an essential part of any hotel’s marketing strategy.
Digital Marketing for Construction Companies – Top 20 Tips
MediaBoom
MARCH 14, 2023
A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. One of the best ways to do this is by focusing on digital marketing for construction companies.
How To Create the Perfect Hotel Marketing Budget
Travelboom Marketing
NOVEMBER 7, 2023
As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.
Starfleet Research Launches Surveys for Research Reports on Hotel IoT Security, Pool Water Management, and Guest Data Capture
Hotel News Resource
NOVEMBER 28, 2023
Starfleet Research has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.
Marketing for Real Estate Agents – 10 Powerful Techniques
MediaBoom
JUNE 22, 2023
Marketing for real estate agents is a must in an age where 41 percent of homebuyers search online for properties first. What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more.
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In-House Vs Outsourced Hotel Marketing: What’s Best for Your Hotel?
eZee Absolute
JANUARY 19, 2023
For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?
A Comprehensive Guide to Hotel Market Segmentation
Inn Quest
JULY 10, 2023
Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.
Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
MAY 12, 2023
Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Conduct market research, data analysis, and customer interviews. Invest in paid ads.
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Conduct market research, data analysis, and customer interviews. Invest in paid ads.
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New Hospitality Survey From Mews Unveils Future Travel Trends, Use Of Technology
Hotel Speak
MAY 2, 2024
It was conducted by market research company OnePoll , whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ).
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Maximizing Online Visibility: 5 Strategies For Local Businesses
Social Hospitality
JUNE 1, 2023
Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Conduct market research, data analysis, and customer interviews. Invest in paid ads.
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The Secrets to Running a High-Performing Amazon Advertising Campaign
Social Hospitality
MARCH 27, 2023
Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. Execute market research Conducting market research helps you understand your target audience’s needs, interests, and pain points.
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Target Audience for Luxury Brands – Engaging Elite Consumers
MediaBoom
FEBRUARY 23, 2024
Are your marketing efforts effectively connecting with affluent customers? This article will discuss the characteristics and preferences of this unique market segment. Identifying key demographics in the luxury market, like income and location. Do you know what your luxury brand’s target audience truly desires?
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Club Quarters names Joseph Turano COO
Hotel Business
NOVEMBER 21, 2023
Two others have joined the executive team: Shawn Usami as VP, revenue management, and Kendall Viola as VP, marketing. “We In his new role, he will oversee all operations, including hotel and club management; food and beverage; marketing; and revenue management. Turano has more than 25 years of management experience.
Register now: AHICE, Design Inn Early Bird rate ends March 21
Hotel Management
MARCH 16, 2023
Key topics at AHICE 2023 will include: Latest Trends, Market Analysis and Market Research, Technology and more. Attendees can expect a diversity of world-class speakers, thought-provoking panel discussions and valuable networking opportunities with key industry leaders.
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Luxury flying: Singapore Airlines upgrades popular Premium Economy cabin with all-new offerings
Hotel Management
MARCH 26, 2024
We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. At Singapore Airlines, though, our philosophy is to never stand still.
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Luxury Brand Identity – Key Strategies for Standing Out
MediaBoom
MAY 3, 2024
From knowing your audience to market analysis, they can deliver top-notch methods to improve your business. It’s vital to do plenty of research on the market and consumers. Market Analysis Market analysis is an assessment of your business’s target market and competition. Let Mediaboom guide you.
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Green Hospitality: How to Craft Engaging Sustainability Narratives
Social Hospitality
MARCH 15, 2024
Adopting a Range of Storytelling Media The digital landscape offers a multitude of marketing storytelling platforms that you can use to communicate your sustainability commitments. It’s wise to perform some market research into what types of media your target demographic likes to consume. Customers are vigilant of this.
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Exclusive: La Vie to expand YOO brand to Southeast Asia
Hotel Management
MARCH 16, 2023
While we have a solid pipeline of hotels coming online with major brands attached, after months of market research we identified a gap in the market for a fresh, upscale lifestyle hotel and resort brand. Based on this, we have spent the last nine months developing our own upscale lifestyle brand which is incredibly exciting.
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New lifestyle hotel brand Miiro prepares to launch
Hotel Designs
APRIL 10, 2024
Each hotel will be inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.
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9 methods for rebranding a hotel that appeals to a wide variety of target demographics
Hotel Speak
JANUARY 11, 2024
Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.
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Win in 2024 with 16 Unique Travel Marketing Strategies
MediaBoom
APRIL 5, 2024
With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.
Medallia: 61% of consumers willing to spend more for personalized experiences
Hotel Business
FEBRUARY 15, 2024
“It’s no surprise to see the clear link between personalization and satisfaction, but also not surprising to see brands struggling to keep up with consumer expectations for more customization,” said Andrew Custage, head, insights, Medallia Market Research.
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23 Webinar Best Practices to Drive Attendance and Engagement
Social Tables
OCTOBER 20, 2022
It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. Learn how to create professional branded marketing from scratch!
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Hotel industry statistics: Guide for hotels
SiteMinder
DECEMBER 4, 2023
Here are some other key stats on the US hotel industry: The hotel market in the US is worth more than $106 billion. By 2027, more than 160 million ‘users’ will be a part of the hotel market. Hotel market revenue is worth close to $22 billion. The luxury hotel market size has increased 5.9% million people.
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The Future of AI in Hospitality
Hospitality Taskforce
OCTOBER 12, 2022
Market research suggests that AI in the hospitality industry will grow by 10% over the next four years. Virtual Reality A picture might paint a thousand words, but virtual reality paints even more, which makes it an important marketing tool for any company trying to show customers exactly what they can offer. Robot bellhops?
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Self-service kiosks are revolutionizing the hotel industry
Hotelier Magazine
JULY 4, 2023
Even as the pandemic fades in the rearview mirror, the self-service-kiosk market is expected to grow and fuel the future of business. The companies surveyed more than 100 business decision-makers across a variety of industries to forecast the future of the market. SCI) and Signifi Solutions Inc.
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Benefits of Yield Management in the Hotel Industry
Inn Quest
APRIL 5, 2023
This strategy ensures that rooms are not sold below their market value during low-demand periods and not priced too high during high-demand periods, resulting in empty rooms. Similarly, yield management enables hotels to adjust to changing market conditions, resulting in better competitive positioning.
6 Things to Do Before Starting an Event Coordinating Business
Social Tables
JANUARY 23, 2017
Set a marketing budget and utilize a PR company when possible. Your marketing budget may be 30% or more of your business expenses in the beginning—don’t forget that you’ll need business cards, flyers, digital marketing (online through Google, Facebook), and expenses to travel to events to meet people and develop your business.
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How To Start A Hotel Business
Catala Consulting
OCTOBER 19, 2022
The easiest way to find out is to conduct market research on the industry. Market research will reveal to you who your competitors are, trends in the industry, the customer as well as behaviour. Step 8: Create a marketing plan Marketing is another crucial aspect of starting any business.
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Hotelier’s Comprehensive Guide to Unique Selling Propositions
eZee Absolute
SEPTEMBER 27, 2023
Conduct thorough market research to understand their preferences, needs, and pain points. Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. But, to make it effective, you need to integrate it into all aspects of your hotel’s marketing and operations.
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Beach Street Eco Resort & Spa, Goa: A Showcase of Sustainable Tourism
eZee Absolute
OCTOBER 16, 2023
After thorough market research and trying a handful of hotel solutions, they came across eZee (now Yanolja Cloud) and wanted to give it a try. Competitive Advantage: With eZee, Beach Street gained a competitive edge in the hospitality market. Since then, their journey has been uphill.
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50% of Facebook Users Value Brand Pages Over Official Websites
eTourism
NOVEMBER 19, 2012
If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with
Healthcare Advertising – 15 Best Practices for 2023
MediaBoom
MARCH 16, 2023
Healthcare is a more competitive field than many realize, so multiple medical professionals turn to marketers to stand out. Various methods exist, from SEO to social media, to help companies succeed in marketing. Read on to become an expert on healthcare digital marketing today! What Is Healthcare Advertising?
10 Solutions to Challenges the Hotel Industry faces in 2022
Xotels
JULY 5, 2022
Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Whoever is able to deliver on both fronts will stand to gain, in a fiercely competitive market. Continuously Changing Consumer Demands & Markets. Missing the Marketing Boat.
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