Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? How are you catering for new and emerging segments? . •

Market Share 52

Market Share Market Marketing Ancillary Revenue 52

Inn Quest

APRIL 5, 2023

This strategy ensures that rooms are not sold below their market value during low-demand periods and not priced too high during high-demand periods, resulting in empty rooms. Similarly, yield management enables hotels to adjust to changing market conditions, resulting in better competitive positioning.

Yield Management 88

Yield Management Management Occupancy Revenue 88

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 billion in 2022, and is projected to be worth USD 3,023.78 billion by 2032.

Travel 64

Travel Market Marketing Tourism 64

eZee Absolute

SEPTEMBER 27, 2023

Conduct thorough market research to understand their preferences, needs, and pain points. Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. But, to make it effective, you need to integrate it into all aspects of your hotel’s marketing and operations.

Market 52

Market Marketing Market Research Hotels 52

MediaBoom

SEPTEMBER 15, 2023

So, if you want to come out on top in a market that’s highly saturated with ads, consider generating value for users with this genius marketing technique. Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision. Mediaboom is here to help.

Branding 52

Branding Market Marketing Business 52

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76