STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing 79

Target Marketing Cancellation Forecasting Revenue 79

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

NOVEMBER 22, 2023

Any sensible hotel manager will be using events to inform their rates and their website content. Each type of event brings its own unique vibe and set of requirements, and understanding these differences is key to successful management and hosting. Learn more What does an event manager in a hotel do?

Events 59

Events Revenue Hotels Management 59

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

AUGUST 29, 2023

For many hotel managers, hotel costs are a constant bugbear, requiring regular review and re-evaluation to avoid unnecessary and inefficient drain on the bottom line. Effective management of these costs, through energy-saving initiatives or strategic vendor partnerships, for instance, can significantly impact the hotel’s bottom line.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52

STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue. This can attract large groups of guests and increase revenue.

Occupancy 86

Occupancy Hotel Sales Revenue Sales 86

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Cloudbeds

MAY 8, 2024

Instead of a time machine, you need data on your hotel’s booking performance from your property management system. Key performance metrics to understand booking performance To properly analyze your booking performance, you will need to use your property management software or channel manager reports.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally. per cent GRR.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

gcommerce

DECEMBER 4, 2023

We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

SiteMinder

OCTOBER 10, 2023

Master cost-based pricing and boost revenue Take the guesswork out of pricing. SiteMinder's tools are designed to provide a clear path to optimal pricing strategies that cover costs and maximise revenue. Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Social Hospitality

MARCH 27, 2023

Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business. Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

SiteMinder

NOVEMBER 14, 2023

Amenitiz and SiteMinder are both leading platforms in the hotel management software industry, each offering a unique set of tools and features tailored to the needs of hoteliers. At its core, Amenitiz is a hotel management system designed to simplify the daily tasks of hoteliers. But how do they differ?

OTA 52

OTA Revenue Management Overbooking 52

Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 72

Target Marketing Accommodation Services Management 72

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Make sure you utilize the influence of these reviews in your marketing efforts by investing in suitable tools, such as STAAH’s Review Minder. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Accommodation 85

Accommodation Target Marketing Market Marketing 85

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

STAAH

FEBRUARY 21, 2023

Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. It’s an area where distribution and revenue managers spend most of their time. 2) Data sources.

Hotels 71

Hotels Target Marketing Management Revenue Management 71

Xotels

AUGUST 15, 2022

Read through our step-by-step guide explaining how to get ready for 2023 with our hotel management company´s best hotel budgeting practices. Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. Get a clear overview of what drove revenues each day.

Hotels 59

Hotels Market Marketing ROI 59

Little Hotelier

NOVEMBER 20, 2023

A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Let’s look at some of the best options available to your hotel. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

STAAH

JUNE 6, 2023

To make this possible having a robust online booking system is really important to help you reach your revenue goals. 2) Boost your Revenue: Direct bookings generated through a hotel booking engine can significantly boost revenue. This ensures that guests have access to real-time data and can make informed decisions.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Intelity

JULY 6, 2023

As travel continues to ramp up to pre-pandemic levels, hoteliers must use AI advancements and data science to their advantage to streamline workflow and drive additional revenue. They shared the potential dangers of relying solely on KPIs like RevPAR, or revenue generated per available room, as a profitability indicator.

ROI 52

ROI Target Marketing Revenue Hospitality 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like? Where are they based?

OTA 84

OTA Email Marketing Marketing Strategy Market 84

Hotelogix

DECEMBER 7, 2023

OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. Understanding your target audience: Different hotels cater to different markets, and different OTAs cater to different regions and audiences. This task is done with the help of a channel manager.

OTA 107

OTA Overbooking ROI Hotels 107

Hotelier Magazine

JANUARY 24, 2024

It could also be said that to manage an unforgettable relationship with your customers, it wouldn’t hurt to strive for all three. That’s not always humanly possible, however, that is where a little technical help — such as a customer relationship management system, or CRM — comes in.

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

SEPTEMBER 6, 2023

Your hotel management software will keep everything in sync, so what guests see online is always up-to-date. The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table.

Hotels 98

Hotels Revenue Occupancy Services 98

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? Book a demonstration of our award-winning hotel management software here.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Cloudbeds

JUNE 23, 2023

In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. Hotel chatbots have become incredibly popular as they can help hotel staff in different areas, such as front desk, housekeeping, and hotel management.

Upsell 98

Upsell Services Hotels Target Marketing 98

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. This data allows hotels to adjust rates for peak and off-peak periods, optimizing revenue generation.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

OCTOBER 11, 2022

Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business. The key to reaping the benefits of an effective hotel management software system is to select the right one for your property.

Hotels 52

Hotels Management Revenue Management Revenue 52

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Hotelier Magazine

MAY 4, 2023

The independent hotel industry is often accused of being slow to adopt technology,” says Tymen van Dyl, founder and CEO of hotel-management software provider RoomRaccoon. Employee pushback is another challenge to implementing technology in hotels says Greg Staley, general manager, E-Pro Bot Inc. new products brought to the table)?

Operations 105

Operations Hotels Services Upsell 105

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 88

Hotels Accommodation Target Marketing Business 88

SiteMinder

SEPTEMBER 26, 2022

There are no rules as to how you choose to segment the market for your hotel in your individual analysis, however there are recurring themes across hotel data providers and revenue tools that are useful to understand. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What are the benefits of creating an Airbnb management business plan? What types of guests do you want to target and hope to win bookings from? Perform your analysis This can include the market, customers, and competitors as we mentioned above.

Business 52

Business Target Marketing Consumer Accommodation 52