MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.

Real Estate 98

Real Estate Digital Marketing Marketing Market 98

Hotel Speak

JULY 1, 2025

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. The key change?

KPI 57

KPI Revenue Accommodation Management 57

Experience Hotel

APRIL 29, 2019

Et la fidélisation, c’est une problématique marketing… Mais chez Experience , l e marketing n’est pas considéré comme un domaine ésotérique et abstrait où seuls les génies sont capables de produire des miracles. Qu’en est-il cependant du marketing relationnel ? A condition de connaître les bons KPI.

KPI 52

KPI Market Marketing Services 52

Demand Calendar

JUNE 28, 2023

The forecasted demand for overnight accommodation at the destination is the most important KPI for hotels to understand. The worst part is if hotels at the destination start a price war to attract more guests, the results will be lower revenue for all, and no additional guests will travel to the destination because the hotel rooms are cheap.

KPI 98

KPI Forecasting Revenue Revenue Management 98

Hotel Speak

OCTOBER 10, 2024

At Resident Hotels we believe that reputation is the most important KPI, and we are deeply committed to maintaining market-leading reputation scores, across the segments where we operate.” “We

KPI 105

KPI Real Estate Scale Operations 105

Hotel Speak

JANUARY 9, 2025

Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly. Gain Access to Specialised Skills: Benefit from the expertise of seasoned revenue managers who possess in-depth knowledge of pricing strategies, distribution channels, and market trends. To AI or Not to AI?

Revenue Management 77

Revenue Management Revenue Management Ancillary Revenue 77

Hotel Management

JUNE 13, 2024

.” Benefits of the Revenue and Yield Management Fundamentals Course: Master Business Growth and Profitability: Learn effective strategies to maximise revenue and profit, gaining a competitive edge in the market.

Yield Management 147

Yield Management Revenue Revenue Management Tourism 147

gcommerce

MAY 23, 2023

Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. Our Google Ads Optimization Test This test compared the efficacy of sitelink and promotion extensions when marketing limited-time hotel deals. In both cases, promotion extensions are the clear winner for most KPIs.

KPI 94

KPI Digital Marketing Marketing Strategy Marketing 94

Hotel Speak

MAY 8, 2025

But in a tough hiring market, how do you keep your team inspired and improving daily? TIP: Use goal lines on KPI visualisation graphs along with Milestone Markers to track the effect of any training interventions on guest satisfaction over an allocated timeline. can leave a lasting impression and lead to a positive review.

Management 98

Management Services KPI Business 98

Hotel News Resource

JANUARY 20, 2025

Leandro Carvalho Lima, Technical Manager for the Tourism Observatory at the State Secretariat of Economic Development of Mato Grosso, talks to us about developing a tailored KPI index, winning awards, and the importance of partnerships both with other destinations and TrustYou.

Tourism 59

Tourism KPI Management Hotel Sales 59

eHotelier

JULY 2, 2025

riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. riding the Booking.com ranking reshuffle rodeo Posted on Yesterday at 10:52 am Home Suppliers Booking.yeehaw!

Accommodation 52

Accommodation OTA Revenue KPI 52

A Sales Guy

JULY 18, 2012

Identify exactly what you want your KPI’s to be and how they are going to be measured. If you’ve determined growth for the year is coming from a new product being introduced into your existing market consider establishing quota based on revenue from the new products. Unfortunately, it’s not uncommon.

Sales 110

Sales Business KPI Revenue 110

Hotelier Magazine

DECEMBER 17, 2024

From improving personalized guest experiences to optimizing pricing, improving marketing efforts and enabling more accurate forecasting and better strategic planning, AI has proven time and time again that the more customer data you collect, the more valuable customer insights you will unlock. According to CBRE, seventy-eight per cent of U.S.

OTA 52

OTA KPI Hotels Branding 52

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Post-event engagement.

Events 176

Events Marketing Market B2B 176

HotStats

SEPTEMBER 19, 2024

With over two and a half decades in the hospitality industry, my experience spans markets that have attracted both international interest and domestic excitement. With a growing economy, population, and current market performance, it seems the cards are stacked for India its hospitality sector seems primed for growth.

KPI 94

KPI Marketing Market Occupancy 94

Hotelogix

OCTOBER 17, 2024

By monitoring the right KPIs for hotel staff and operations, you can identify strengths, uncover areas for improvement, and ultimately boost your hotel's success. What is KPI in the hotel industry? These metrics can inform pricing strategies and marketing efforts, ensuring you’re maximizing your revenue potential. 

Average Daily Rate 52

Average Daily Rate KPI Occupancy Revenue 52

Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Cet article explore comment les campagnes marketing automatisées peuvent augmenter les réservations directes en mettant en lumière les stratégies et les bonnes pratiques à suivre.

Marketing 52

Marketing Market OTA Email Marketing 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Events 149

Events Revenue KPI Scale 149

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Marketing Market OTA 52

Hotel Speak

JUNE 4, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. It allows hotels to compare their performance against the market or a competitive set.

Revenue Management 60

Revenue Management Occupancy Revenue Average Daily Rate 60

Fuel Travel

MARCH 28, 2024

This KPI is a calculus of the total revenue generated per available room over a specific period. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. Evaluate Your Digital Marketing: Your hotel’s digital marketing efforts should be strategic and specific.

Revenue 92

Revenue Average Daily Rate Occupancy Digital Marketing 92

MediaBoom

MARCH 6, 2024

Therefore, only a successful plastic surgery marketing campaign can help you reach out to your target audience. A successful plastic surgery marketing campaign is beneficial to establish credibility and provide a visual reference for potential clients to perform comparisons. That’s good plastic surgery marketing in effect.

Marketing 52

Marketing Market Digital Marketing Services 52

Hotel Management

MAY 10, 2023

In summation, Sterns warned that there existed insolvency risks among builders, as seen in the recent residential market worries. THSA’s Rodger Powell, never shy in his predictions, observed that “the market has no more tolerance for paying more for less” with regard to these COVID-driven practices.

Marketing 130

Marketing Market Branding Events 130

A Sales Guy

AUGUST 6, 2014

A Sales Guy Recruiting is in the market for a new ATS (applicant tracking system). What type of KPI’s I measure that I currently can’t see and more. One company in particularly, and ironically it’s the front runner, has been the most egregious in their incompetence. I can not see my business. I have no visibility.

Sales 125

Sales KPI Business Market 125

Experience Hotel

JULY 20, 2022

Acteur mondial de la gestion des données clients, Revinate propose différentes fonctionnalités qui offrent une vue enrichie de chaque client et les solutions marketing dont les utilisateurs ont besoin pour créer des expériences personnalisées pour les voyageurs. Notre équipe s’est ensuite agrandie.

KPI 52

KPI Email Marketing Marketing Market 52

Xotels

MAY 30, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. It allows hotels to compare their performance against the market or a competitive set.

Revenue Management 49

Revenue Management Occupancy Revenue Average Daily Rate 49

MediaBoom

APRIL 14, 2023

Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. By creating or enabling these simple, impactful features: A contact form will help you get more leads and build your email marketing list.

ROI 97

ROI Marketing Market Business 97

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important? impact performance.

KPI 52

KPI Real Estate Market Share Market 52

Refine

SEPTEMBER 23, 2024

In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business.

Revenue Management 98

Revenue Management Sales Revenue Business 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Utilize Instagram.

Events 88

Events Market Marketing KPI 88

SiteMinder

JUNE 2, 2022

Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. Ensure you have accurate data sources and tools.

KPI 52

KPI Revenue Occupancy Hotels 52

Refine

MARCH 24, 2024

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance.

Forecasting 98

Forecasting Revenue Management Revenue Hotels 98

Hotel Business

JANUARY 24, 2023

According to 2023 predictions from wireless infrastructure analysts Maravedis, WiFi 6 will continue its fast market penetration due to its ability to “deliver significant KPI improvements, particularly high throughput, reduced latency and better performance in crowded environments.”

Market Penetration 52

Market Penetration KPI Market Marketing 52

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Events 97

Events Revenue KPI Scale 97

Hotelogix

MAY 1, 2025

In an increasingly competitive market, evaluating performance through accurate hotel KPIs allows hoteliers to make proactive decisions that directly influence occupancy, guest satisfaction, and profitability. Here’s a breakdown of the most critical KPIs every hotel should monitor, along with practical ways to apply them.

Occupancy 59

Occupancy Average Length of Stay Average Daily Rate Revenue 59