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JANUARY 27, 2025

Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasnt that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value.

General Manager

Demand Calendar

MAY 3, 2023

Three essential aspects should be considered in-depth when deciding on the crucial KPIs for a specific hotel. It is crucial to ensure that the selected KPI effectively measures what it is intended to and minimizes conflicts within the organization. These include relevance, clarity, and measurability.

KPI

Refine

APRIL 22, 2025

Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy?

KPI

Hotel News Resource

APRIL 16, 2024

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI

Hotel News Resource

MARCH 21, 2023

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI

eHotelier

JUNE 3, 2024

Optimizing length of stay (LOS) as a primary KPI not only boosts immediate revenues but also builds a loyal guest base, ensuring long-term business success.

KPI

Experience Hotel

MAY 30, 2024

Comment adapter vos objectifs à votre situation, les principaux KPI à suivre, les outils indispensables pour un reporting efficace ? Le cas pratique de Simon, expert en reporting et KPI hôtelier Simon, ancien directeur adjoint d’un hôtel à Angoulême, partage son expérience. Quels sont les KPI principaux en gestion hôtelière ?

KPI

MEWS

APRIL 9, 2025

What is the meaning of KPI? A KPI often demonstrates how the targets are achieved using data and calculations that guide owners and managers to know how their business is performing.

KPI

Demand Calendar

JUNE 11, 2024

This blog post highlights the importance of selecting the right KPIs for employee rewards in the hospitality industry.

KPI

Hospitality Today

MAY 28, 2025

A new framework helps hotels prove the financial and experiential value of concierge services - turning passion into performance metrics

KPI

Demand Calendar

JUNE 28, 2023

The forecasted demand for overnight accommodation at the destination is the most important KPI for hotels to understand. The worst part is if hotels at the destination start a price war to attract more guests, the results will be lower revenue for all, and no additional guests will travel to the destination because the hotel rooms are cheap.

KPI

gcommerce

MAY 3, 2023

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach. It’s an effective middle ground between engagement and eyeballs.

Marketing

Experience Hotel

APRIL 29, 2019

A condition de connaître les bons KPI. Définition et formule Définition de KPI : “Un acronyme pour Key Performance Indicator (indicateur clé de performance). Les KPI reflètent les facteurs pris en compte pour mesurer l’efficacité globale d’un dispositif commercial ou marketing, ou celle d’une campagne ou action particulière.”

KPI

A Sales Guy

AUGUST 3, 2012

This includes KPI’s; quota, margin, pipeline, average deal size, win/loss ratio etc. The presenter must commit to their KPI’s. The second half is a commitment to a set of initiatives critical to achieving their goals/KPI’s and improve their overall business. All the hard numbers are evaluated.

Sales

Hotel News Resource

JANUARY 20, 2025

Leandro Carvalho Lima, Technical Manager for the Tourism Observatory at the State Secretariat of Economic Development of Mato Grosso, talks to us about developing a tailored KPI index, winning awards, and the importance of partnerships both with other destinations and TrustYou.

Tourism

Hospitality Tech

SEPTEMBER 11, 2024

Restaurants can utilize Fourth iQ for scheduling and inventory, plus a Real-Time KPI dashboard to track their key metrics across all locations.

KPI

Hotel Management

JUNE 13, 2024

Strategic Evaluation and KPI Analysis: The course sharpens expertise in using key performance indicators (KPIs) to evaluate various revenue and yield management strategies, such as pricing and distribution, and teaches how to combine these strategies effectively for practical use.

Yield Management

A Sales Guy

JULY 13, 2012

There is an endless number of sales kpi’s or analytics that can be followed. In today’s world of cloud CRM’s there is absolutely no excuse for not having a decent CRM with a modicum of simple, yet clear reporting tools. Stage age (days in stage).

Pipeline

Hotel Speak

OCTOBER 10, 2024

At Resident Hotels we believe that reputation is the most important KPI, and we are deeply committed to maintaining market-leading reputation scores, across the segments where we operate.” “We The appeal of this new relationship was also for the potential it has for rapid expansion across the UK, which is in line with our plan for growth.” “At

KPI

A Sales Guy

JULY 18, 2012

Identify exactly what you want your KPI’s to be and how they are going to be measured. Unfortunately, it’s not uncommon. To avoid misalignment and to make sure quotas are aligned with business goals and objectives, start with the companies strategy. With most companies, revenue is the default metric.

Sales

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.

KPI

A Sales Guy

JUNE 16, 2021

How are they able to recall the root causes of the problems the prospect is having and how can they know the specific KPI’s and prospect metrics? How do they recall the unique and specific environmental challenges they are helping the customer solve?

Sales

A Sales Guy

OCTOBER 13, 2012

It’s a fantastic KPI. The strength of sales leadership. How much money you “may” be leaving on the table. Calculating your sales team’s maximum productivity is key. Far too often we look to hire new sales people when we just need to get more out of the ones we have.

Sales

A Sales Guy

JULY 2, 2012

Create sales KPI’s reps are responsible for reporting regularly. Make it impossible for a rep to successfully navigate the weekly pipeline review meetings, the quarterly business reviews, etc. without accurate data. Require reps know the health of their own pipeline in tangible, measurable, data driven terms.

Pipeline

MEWS

MAY 9, 2024

An Average Daily Rate is an important hotel KPI that’s based on calculating the average rate or price of a hotel room sold on any given day. What is Average Daily Rate (ADR)? As mentioned, this rate is super helpful for comparing how well your hotel is doing versus hotels of a similar caliber.

Average Daily Rate

A Sales Guy

JULY 10, 2012

Quota is a KPI, can’t see how any functional unit can operate without targets. @keenan quotas set up negative reinforcement, the best commissioned sales people never pay attention to quotas, they just “go for the gold!” ” From: @keenan (me). laurencsheil what’s “the gold?” From @laurencsheil.

Sales

Hotel News Resource

MAY 6, 2024

In a previous article, we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website's performance.

KPI

Hotelogix

OCTOBER 17, 2024

By monitoring the right KPIs for hotel staff and operations, you can identify strengths, uncover areas for improvement, and ultimately boost your hotel's success. What is KPI in the hotel industry? Occupancy Rate : This fundamental KPI measures the percentage of available rooms that are occupied.

Average Daily Rate

gcommerce

MAY 23, 2023

In this chart, the listed extension type performed better for a given Key Performance Indicator (KPI), with “Tie” indicating that the difference between extensions types was less than 5%. In both cases, promotion extensions are the clear winner for most KPIs. This is also supported when looking at results by individual deal.

KPI

Hotel Speak

JUNE 4, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.

Revenue Management

A Sales Guy

AUGUST 21, 2017

What their KPI’s or success measures are. I mean the functional, line of business where your product or solution makes a difference. Spend as much time as possible trying to learn all you can about: Their current process and how they do what they do today, that your solution can affect. How they manage the processes they have.

Business

HotStats

SEPTEMBER 19, 2024

Looking at the first half of the year for a key KPI, Total GOP Margins across 2019, 2023, and 2024, South Asia and APAC show positive year-on-year growth, now well ahead of the 2019 benchmark. These examples serve as reminders to basically manage expectations as booms like this eventually run out of steam sooner or later. How will India fare?

KPI

Xotels

MAY 30, 2024

You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR. As they both contribute to the total equation of revenue being generated in the hotel.

Revenue Management

A Sales Guy

AUGUST 6, 2014

What type of KPI’s I measure that I currently can’t see and more. I can not see my business. I have no visibility. We go over the 15 minutes scheduled as I explicitly outline why I want visibility into the business. What happens when I don’t. I couldn’t have been any more clear.

Sales

A Sales Guy

NOVEMBER 27, 2013

Build killer KPI’s to monitor their health and make sure you don’t do anything to hurt them. When this group starts to shrink and churn starts to increase, you have a problem. The key with this group is to keep delivering great service. Create dedicated teams to provide world class support. They are the cash cow.

Revenue

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?

KPI

Hotel Business

OCTOBER 18, 2024

It is KPI, or what we call Balance Scorecards. Jacobs, who has been with the company since June, said that after the new team was in place, the leaders went on a retreat. “We We came back with a very specific strategy—something that he’s used in his whole career,” he told Hotel Business at The Lodging Conference. “It That includes Craig.”

KPI