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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

It’s one of the highest-ROI investments a hotel can make. Why it’s a problem: Slow response times signal poor service and can push your listing lower in OTA search results. STAAH’s ReviewMinder AI is free of charge for all subscribers to the service. How to fix it: Hire a professional photographer.

OTA
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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. Booking conversions help determine ROI It indicates how often does the content / messaging compel your target customer book your hotel room, or take another action such as signing up for newsletter or a loyalty program.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

It’s one of the highest-ROI investments a hotel can make. Why it’s a problem: Slow response times signal poor service and can push your listing lower in OTA search results. STAAH’s ReviewMinder AI is free of charge for all subscribers to the service. How to fix it: Hire a professional photographer.

OTA
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HITEC 2025: Hotel Internet Services Rebrands at Touchstone 1

Hospitality Tech

Brands, will succeed current Chief Executive Officer David Gibbs, who, in March 2025, informed the Board of Directors of his intention to retire in the next year after 37 years with the Company and a successful tenure as CEO. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Customized communication : AI chatbots can integrate with CRM systems to greet returning guests by name, recall past stays, and recommend relevant services throughlive chat or messaging apps. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings.

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Why Hackers Love the Summer Travel Season

Hospitality Tech

Even well-intentioned workers can make simple errors – clicking on phishing links, mishandling guest data, or using weak passwords – that lead to major consequences. With IT teams focused on uptime and guest services, peer-shared intelligence supports faster, better decisions – without big jumps in headcount or budget.

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How Data Analytics in the Hospitality Industry and AI Are Transforming Hotel Operations

AskSuite

Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?