article thumbnail

CBRE predicts 2025 will be a ‘pivotal year’ for growth and investment in Australia’s hotel sector

Hotel Management

This follows the recent release of CBREs Asia Pacific Hotel Investor Intentions Survey which found more than 72% of investors plan to buy more hotel assets in Asia Pacific. Transaction volumes slowed in 2024 with vendor/purchaser price gaps, high interest rates and barriers to finance contributing to investor caution.

article thumbnail

How AI is Reshaping Hotel Digital Marketing in 2025

Social Hospitality

AI-driven SEO platforms analyze trending keywords, competitor performance, and search intent in real-time, enabling hotels to stay ahead of algorithm updates and changes in search visibility. Tools like ChatGPT and Jasper.ai are helping hoteliers quickly create compelling blog posts, website copy, and ad creatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CBRE Survey Finds Additional Capital Will Be Allocated to U.S. Hotels in 2025

Lodging

Hotels Investor Intentions Survey. DALLAS, TexasInvestors are preparing to allocate additional capital to the U.S. hotel sector in 2025, driven by expectations of higher returns, distressed asset opportunities, and favorable pricing, according to the findings of CBRE‘s latest U.S.

article thumbnail

How to Increase Direct Bookings by Marketing to Both Luxury Planners and Last-Minute Guests

BCV

You’re either romancing the meticulous trip planner with long-form inspiration and trip guides… Or you’re chasing the impulsive, high-intent booker with flash sales and urgency banners. Sync Creative to Booking Intent Luxury guests browse mobile, book desktop. But here’s the truth: today’s luxury guest is both.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

article thumbnail

Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

c) Speed Things Up A slow site kills intent. Here’s how to make your website a conversion machine: a) Put Your Booking Widget Front and Centre Make your booking button highly visible (above the fold on every page) and build trust instantly with secure badges, testimonials, and guarantees. Aim for under 3 seconds.

article thumbnail

Scottish Hotel Blends Historic Charm with STAAH’s Smart Tech

STAAH

“They really listened when we talked about rate strategy and channel mix — and together, we implemented tools like WatchMyRate that allowed guests to compare our direct rates to competitors and on OTAs , and Get Google that tapped into Google Hotel’s high intent search users.”

OTA
article thumbnail

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

article thumbnail

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: Nail down your ideal customer profile (ICP) Leverage intent data Personalize messages to your priority accounts Review, report, and iterate

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Leveraging intent data. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).

article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.