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This follows the recent release of CBREs Asia Pacific Hotel Investor Intentions Survey which found more than 72% of investors plan to buy more hotel assets in Asia Pacific. Transaction volumes slowed in 2024 with vendor/purchaser price gaps, high interest rates and barriers to finance contributing to investor caution.
AI-driven SEO platforms analyze trending keywords, competitor performance, and search intent in real-time, enabling hotels to stay ahead of algorithm updates and changes in search visibility. Tools like ChatGPT and Jasper.ai are helping hoteliers quickly create compelling blog posts, website copy, and ad creatives.
Hotels Investor Intentions Survey. DALLAS, TexasInvestors are preparing to allocate additional capital to the U.S. hotel sector in 2025, driven by expectations of higher returns, distressed asset opportunities, and favorable pricing, according to the findings of CBRE‘s latest U.S.
You’re either romancing the meticulous trip planner with long-form inspiration and trip guides… Or you’re chasing the impulsive, high-intent booker with flash sales and urgency banners. Sync Creative to Booking Intent Luxury guests browse mobile, book desktop. But here’s the truth: today’s luxury guest is both.
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
c) Speed Things Up A slow site kills intent. Here’s how to make your website a conversion machine: a) Put Your Booking Widget Front and Centre Make your booking button highly visible (above the fold on every page) and build trust instantly with secure badges, testimonials, and guarantees. Aim for under 3 seconds.
“They really listened when we talked about rate strategy and channel mix — and together, we implemented tools like WatchMyRate that allowed guests to compare our direct rates to competitors and on OTAs , and Get Google that tapped into Google Hotel’s high intent search users.”
That initial meeting with Tony started a whole new conversation, Grant and I had an idea and intent, but we didn’t have the means. And they want to trust their operator to deliver the focus, intent, and ability to make it happen. Tony Ryans name came up in conversations as someone we should meet. They know what they want.
Sell Meaning, Not Square Footage Reposition packages around intention: “Disconnect and Recenter,” “Celebrate the Unscripted” Avoid listing inclusions like a menu—curate them like an experience Luxury Isn’t About “More”: It’s About You Got Me The luxury guest isn’t looking for a better room.
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Ultimately, I believe our period of reckoning, reflection and innovation has moulded us into an entirely new industry: one that seeks above all to remain adaptive, intentional and future-focused.
Smarter chatbot understands how guests communicate The hotel chatbot delivers accurate, context-aware answers by understanding both language and intent, using the most up-to-date information available. This approach allows consistency where needed, alongside flexibility at the local level.
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Hotels must market based on traveler intent, not just their own priorities. Hotels can benefit by aligning their content and marketing with these evolving user experiences. AI raises the bar: With AI shaping how travelers search and book, personalization and relevance are becoming essential.
travelers, explores how booking behavior has evolved and what independent hoteliers can do to convert this intent into direct bookings. But, while intent remains high, economic factors weigh heavily: 78% report inflation has altered their travel behavior and nearly half cite the broader economy as a key decision driver.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Advanced revenue strategies incorporate not only rate responsiveness but also intentional decision-making around which bookings to accept or reject. A truly effective approach to revenue management is grounded in scientific forecasting, precise controls and intentional decision-making.
Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: Nail down your ideal customer profile (ICP) Leverage intent data Personalize messages to your priority accounts Review, report, and iterate
Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. Avoid uploading B2B rates into channels that also distribute to retail OTAs unless you have full control over where those rates appear.
Across these shifts, one theme is clear: travel is becoming more intentional, personalised, and emotionally driven. From influencers to itineraries, wanderlust is being turned into action with greater ease than ever before.
Features: Hyperlinked button directing users to the booking engine Simple, clean CTA like “Book Now” or “Check Availability” Why Use It: Ideal for guests already intent on booking. Book Now Widget Use Case: Homepage, floating headers, navigation bars. Works great in combination with loyalty banners or direct booking perks.
For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing.
Leveraging intent data. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).
With fresh leadership at the helm, guests can expect service with more intention, guest experiences that satisfy and surprise, and a deeper cultural impact that extends beyond the hotel and into the local community of West Hollywood.
This seamless correction helps eliminate friction that could otherwise derail a high-intent conversion. Protect the decision window : Combine price matching with features like price alerts to stay connected with high-intent visitors who leave without booking.
What Hoteliers Need to Know For hoteliers, adapting to the new system means embracing agility and focusing more intently on real-time guest satisfaction.
To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
They tend to open the app with a clear intent, whether it’s to check a reservation, search availability, or access a loyalty perk. By personalizing the in-app experience, hotels can speak directly to each guest’s context and intent, creating a sense of relevance that today’s travelers expect.
Get Google: Tapping into Intent-Driven Traffic One standout performer has been STAAH’s Get Google feature. It’s fast, reliable, and gives us the control we were missing.”
He will report to LHG’s Regional Vice President – Operations, Asia, Sherona Shng “This appointment is a clear statement of intent,” said Shng. “We We are building The Langham, Custom House, Bangkok to be one of the most distinctive and desirable hotels in the region.
Poor Segmentation: Not All Guests Are Created Equal The Mistake Segmenting guests by booking channel instead of intent or behaviour flattens your strategy and hides critical insights. Empower your Distribution Specialist to flag and fix issues proactively.
Click Here to see how a hotel PMS + Agentic AI can return a fully personalized, pre-filled cart — ready for one-click confirmation — as soon as the PMS starts listening to the guest’s intent throughout the booking journey.
This means they can handle complex requests, understand traveler intent, and adapt to different communication styles, making them far more effective in delivering seamless service. But it does need to be intentional. How to Implement and Optimize AI Agents for Your Hotel?
Choosing the right channels,and using each with intention, is key to growing direct bookings. Run Paid Ads on Google to Capture High-Intent Travelers Google Ads allow you to appear at the top of search results for high-converting keywords like “hotel near Central Park” or “beachfront resort in Bahia.” Only 2 rooms left”).].
Rather than reinventing them, we work with whats already thereelevating original design elements and layering in modern touches that feel both intentional and timeless. For us, design isnt just about aestheticsits about creating spaces that feel alive with history, intention and a sense of place.
He continued, It has been more than a decade since we founded Zeal Hotels, with the intention of helping the hotel sector be net zero carbon by 2050. Our partnerships with IHG Hotels & Resorts and Valor Hospitality have been crucial throughout the development process and we are excited to launch this new sustainable hotel.
Google Hotel Ads, for instance, continues to dominate for intent-based travel searches, while platforms like Instagram are more effective for brand building and visual inspiration. Choose the right channels It’s easy to overspend across too many platforms. Focus instead on the ones that match your audience.
It’s a beautiful, very innovative site, but one of the first things that you see that pops up when you visit is the phrase with us, it’s personal. And with founding a management company, there’s so much intentionality from the name branding slogans and phrases and your culture. Why pick that for that to be the first thing?
On the flip side, bold patterns or ultra-specific color choices might make sense for a boutique lobby or restaurant, where the intent is to create a standout moment. Incorporating elements like natural finishes, calming palettes or textural layering can create a timeless, sensory-rich environment that aligns with long-term guest preferences.
Through Studio All and its affiliated brands Lightning Thief and ORKE Light, Liam delivers end-to-end lighting solutions that blend technical excellence with creative storytelling, transforming spatial intent into memorable, sensory guest journeys.
Think: “Best hotels in Ubud with a view” “Pet-friendly hotels in Tokyo” “Romantic getaway in Florence near Duomo” If your Instagram content fits the search intent and includes relevant keywords, it could now surface alongside traditional website listings — opening a new, organic path for discovery.
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