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Skift Take: The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye. Sean O'Neill Read the Complete Story On Skift
To strengthen margins, hotels should look to successful upselling models. In contrast to a flight of hours, hotels welcome guests for days but remain surprisingly passive when suggesting upgrades or enhancements. The result is untapped revenue and a missed opportunity to enhance the guest experience.
Skift Take: The hotel industry is finally catching up to airlines in the art of online upselling, with new tech investments set to unlock billions in ancillary revenue. Sean O'Neill Read the Complete Story On Skift
What is hotelupselling? Hotelupselling is the practice of encouraging guests to purchase additional services or upgrades during their stay, beyond their initial booking. In this blog, you’ll learn all the tips you need to make upselling a success at your business. Timing, tone, and subtlety are key.
Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’supselling strategy. Engage Guests on Their Terms: The The post 5 Reasons Your Hotel Needs a Multi-Channel Communication Strategy appeared first on Revfine.com.
But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well?
Hotels can effectively grow revenue today through applying revenue management strategies to the practice of upselling. By analysing guest data, using dynamic pricing strategies, leveraging pricing psychology, personalizing offers, and providing staff with the right tools and training, hotels can improve overall business performance.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Upselling presents a lucrative opportunity for hotels to maximize their profits while providing added value to guests. By implementing creative upselling strategies, hotels can drive additional revenue streams and foster guest loyalty. Here are ten creative ways hotels can engage in upselling:
Boost hotel profitability in 2025 by tapping into ancillary revenue streams. For hotel operators seeking to boost profitability, ancillary revenue is a key focus in 2025. Here are four key ways you can generate more ancillary revenue in your hotel.
Exceptional guest experience can elevate a hotel’s reputation and increase revenue and repeat stays. An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling?
Having members buy your high-margin upsells, like food and skincare products. Skift Take: Know what's cool? Have cool people join your member's clubs. Know what's even cooler? Sean O'Neill Read the Complete Story On Skift
Upselling add-ons like room upgrades, gym access, or additional extras like hampers will generate plenty of revenue for your hotel and typically require minimal costs.
With the right technology, these contactless experiences can not only enhance guest satisfaction , making it easier for travelers to get what they need, but also streamline internal workflows, making day-to-day hotel operations effortless for teams. Discovery Guests expect to be able to book a hotel stay without having to pick up the phone.
Upselling is often misunderstood as a revenue tool. However, it's more than just a way for hotels to earn more money. When done well, upselling can be a way to provide additional value to guests, enhancing their overall satisfaction. In this post, I will explore this strategy, looking at how it can benefit hotels and guests.
A hotel booking engine is more than a plug-in, its the digital front door to your hotel. Custom Branding: Keep the look and feel consistent with your hotels website. Upsell & Promo Tools: Drive more revenue per booking with add-ons and exclusive deals. Fully Brandable: Aligns with your hotels website design and tone.
In the competitive world of hotel sales, finding ways to increase revenue is crucial which is where hotelupselling comes in! While attracting new clients is important, did you know that according to Forbes, the probability of selling to an existing customer is 60&70%, compared to just 5&20% for new prospects?
Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. 3) Booking engine integration: make direct count Your hotel website should be your most profitable channel – but only if it works as seamlessly as the OTAs do.
NEW YORK—BWH Hotels chose Canary Technologies to power its AI-driven guest management system. The all-in-one platform will impact the guest experience and streamline hotel operations across BWH Hotels’ portfolio.
Powered by a modern Property Management System (PMS), it gives hotels a real-time view of each guests stay, enabling smooth bookings, tailored offers, greater efficiency, and stronger loyalty. Todays travellers are experience-driven, and hotels must find smarter ways to personalise and optimise the guest journey.
By integrating real-time data from a hotels Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging to guests via WhatsApp , with SMS as a dependable fallback. These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.
It’s a more flexible metric that allows you to analyze rooms only (which rooms have the best utilization to revenue ratio) or to track your entire hotel space. It’s a more holistic approach that captures more touchpoints like upselling – pre-stay and at your property – and F&B.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? What Role Does Personalization Play in 2025 Hotel Marketing?
Despite what digital marketing and tech providers may say, I believe upselling can best be accomplished when warm, welcoming, front desk colleagues have authentic, human conversations.
And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book. Especially for luxury and boutique hotels, people are often more interested in getting something extra than just a lower price due to the perception of greater value. Okay, so we all love a good deal, right?
Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%
But luckily, there is a solution: Single-solution platforms that consolidate all essential hotel management tools into one complete system. The Power of Single-Solution Platforms Single-solution platforms integrate key hotel functions into one user-friendly system. Identify upselling opportunities to boost revenue.
Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. Enhancing Guest Engagement and Revenue with Smart The post Beyond Revenue: How Smart Upsell Solutions Improve Hotel Efficiency appeared first on Revfine.com.
SIHOT, one of the leading hotel management systems, has updated SIHOT.KIOSK the self-service terminals for hotels with a suite of additional features to support upselling and enhance the user experience.
Looking to enhance the guest experience and streamline hotel operations? By simply scanning a QR code, guests can access these digital solutions right from their own smartphones, making it easier to navigate the hotel and discover everything it has to offer. Brendon Granger Brendon@Technology4Hotels.com.au
By shifting the focus from purely "renting out meeting rooms" to attracting the maximum number of delegates and maximizing the spend per delegate , hotels gain a deeper understanding of their true revenue-generating potential. Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. The post APAC Revenue Management Summit delivers big ideas and a bold call to action appeared first on Hotel Management. Kalan opened with a compelling call for the industry to embrace a retail mindset.
Revinate , a direct booking platform transforming the hospitality industry, offers a powerful way to enhance the guest experience and increase your propertys revenue through its Upsells feature. What is the upsells feature? The dual benefits of upsellingUpselling is a win-win for both hotels and your guests.
As a hotelier, you need to make sure your room prices are right on the money and updated in almost real-time to maximize Revenue Per Available Room (RevPAR) at your hotel. But, how best to go about that when youÕre lacking time and resources?
For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly valuewhether it's a better view, extra comfort, or more flexibility The post What Guests Really Want – and 5 Ways Hotels Can Deliver appeared first on Revfine.com.
NEW YORK—Mews announced its next-generation kiosk solution for hotels. The new Kiosk has been upgraded for speed in terms of its build and functionality and enables hotels to upsell products and services during the check-in process. The kiosk can be used for check-in and check-out by guests or by staff.
What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.
Article - Complimentary Registration Now Open For Doug Kennedy's Next Training Webcast: Contemporary Approaches for Upselling at Check-In - Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
You can send notifications, responses, upsells, and more to the right guests at the right time. Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS).
In the hotel industry, POS refers to point of sale, a system designed to process transactions and manage sales across a property: including the front desk, and in other service areas like bars, restaurants and day spas. Enterprise POS system Enterprise POS systems are designed for larger hotels and hotel chains.
By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
Upselling in hotels often gets a bad reputation, but when done thoughtfully, it’s a powerful way to enhance the guest experience while boosting revenue. Upselling should feel like a helpful suggestion rather than a sales tactic. Upselling should feel like a helpful suggestion rather than a sales tactic.
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