Lodging

SEPTEMBER 30, 2024

His responsibilities will include focusing on cross-marketing strategies, fostering business development, and collaborating with the investment teams to capture new opportunities.

Business 289

Business Real Estate Marketing Strategy Market 289

Are Morch

NOVEMBER 15, 2022

Hotels, like other businesses, need customers to thrive. Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies.

Hotel Marketing 225

Hotel Marketing Market Marketing Marketing Strategy 225

gcommerce

AUGUST 16, 2023

The tips and strategies in our E-Book are tried and tested, and have been proven to yield great results. The post Email Marketing Strategy Recommendations Digital E-Book appeared first on GCommerce Solutions. We are happy to say we have a new E-Book with our top recommendations that you'll definitely find useful.

Email Marketing 97

Email Marketing Marketing Strategy Market Marketing 97

Refine

AUGUST 22, 2023

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how.

Branding 289

Branding Marketing Strategy Market Marketing 289

Q4Launch

OCTOBER 10, 2023

Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation. Content marketing strategies. Website design. Targeted pay-per-click ads.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Social Hospitality

MAY 8, 2025

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? Social commerce is booming.

Digital Marketing 130

Digital Marketing Hotel Marketing Market Marketing 130

Hospitality Today

JUNE 2, 2025

How to position your property for maximum visibility, direct bookings, and long-term growth from day one

Marketing Strategy 40

Marketing Strategy Market Marketing Hotels 40

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Market 130

Market Marketing Digital Marketing Marketing Strategy 130

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 318

Branding Hotels Market Marketing 318

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 79

Marketing Strategy Market Marketing Travel 79

eHotelier

JULY 17, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Email Marketing 98

Email Marketing Marketing Strategy Motels Market 98

STAAH

JUNE 27, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign.

Email Marketing 98

Email Marketing Marketing Strategy Market Marketing 98

Hotel Business

MAY 7, 2025

Hotel management company PM Hotel Group has made executive promotions across the company and its lifestyle division, Modus by PM Hotel Group, as the company expands into new regions across the U.S. PM Hotel Group promotions The following executives have been promoted: Joe Del Guidice has been promoted to EVP, operations.

Operations 105

Operations Revenue Hotels Intent 105

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. This can be done across functions, including distribution, marketing, guest experience, operations, and finance.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Cloudbeds

FEBRUARY 14, 2025

Its a question every hotel must answer. What is a hotel compset? A hotel’s competitive set is a group of hotels that compete with your property for the same guest. Why identifying your competitive set matters Identifying comparable hotels helps you understand your competitive advantage. Refine messaging.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Hotel News Resource

JULY 4, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Email Marketing 90

Email Marketing Marketing Strategy Motels Market 90

Hotel Speak

DECEMBER 18, 2024

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

gcommerce

MARCH 14, 2025

For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data.

Market 52

Market Marketing Hotel Marketing Digital Marketing 52

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 88

Digital Marketing Market Marketing Hotels 88

eHotelier

DECEMBER 20, 2022

Start off the new year on the right foot with this lesser-known hotel marketing strategy.

Marketing Strategy 119

Marketing Strategy Hotel Marketing Market Marketing 119

Social Hospitality

SEPTEMBER 26, 2024

Today, we’ll explore how to harness the potential of social search to enhance your hotel’s visibility, engage with your target audience more effectively, and ultimately drive bookings. Targeted Reach : Advanced algorithms and hashtag systems allow hotels to reach highly specific audience segments interested in travel.

Hotels 237

Hotels Branding Travel Market 237

Hotel Speak

NOVEMBER 12, 2024

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. The post How to Use Email to Sleigh Hotel Sales this Holiday Season appeared first on Hotel Speak.

Hotel Sales 104

Hotel Sales Sales Hotels Email Marketing 104

eHotelier

NOVEMBER 20, 2022

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Market 119

Market Marketing Hotel Marketing Marketing Strategy 119

Hotel News Resource

NOVEMBER 18, 2023

This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!

Marketing Strategy 65

Marketing Strategy Market Marketing Consumer 65

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Are Morch

JANUARY 17, 2023

There are two types of hotels in the market. The first type perfectly positions itself in the eyes of the audience with its irresistible brand image and foolproof marketing strategies. These hotels don’t just sell the simple promise of customers being able to spend the night comfortably.

Marketing Strategy 130

Marketing Strategy Branding Market Marketing 130

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

Marketing Strategy 105

Marketing Strategy Market Marketing Travel 105

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Revenue Management 52

Revenue Management Revenue Hotel Marketing Market 52

Hotel News Resource

APRIL 15, 2025

Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.

Branding 68

Branding Digital Marketing Marketing Strategy Consumer 68

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Hotel Speak

DECEMBER 9, 2024

Improving the guest experience is a key priority for any hotel establishment. Most hotels employ two key pieces of software to improve the guest experience. Integrating a hospitality POS system with hotel management software is also a serious game-changer for hotelier efficiency.

Services 105

Services Target Marketing Sales Management 105

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Revenue Management 52

Revenue Management Revenue Hotel Marketing Market 52

Belza

JUNE 17, 2025

Bezla’s proprietary, Provisionally Patented Hotel Revenue Management Application provides our hotel owners with a competitive edge. Bezla’s hotel revenue management experts undergo not only brand-specific training but also complete Bezla’s extensive training program.

Hotel Marketing 52

Hotel Marketing Market Marketing Net Operating Income 52

Amadeus Hospitality

MAY 12, 2025

May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.

Resorts 70

Resorts Global Distribution System Digital Marketing Marketing Strategy 70