Hotel Business

JUNE 4, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

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Hotel News Resource

SEPTEMBER 17, 2024

Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.

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Hospitality Today

SEPTEMBER 12, 2024

There are clear areas where results are optimized when sales is able to leverage the skills and knowledge of a marketing partner

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Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

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Hotel News Resource

NOVEMBER 18, 2023

This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!

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STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

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Hotel Management

MAY 7, 2024

Capella names SVP Sales and Marketing Capella Hotel Group has appointed Ivy Kwan as Senior Vice President of Sales and Marketing. I am honoured to join Langham Hospitality Group to drive and support the marketing and communication efforts at both the Melbourne and Sydney hotels,” said Nikolin. “I

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Hotel News Resource

SEPTEMBER 10, 2024

From crafting enticing seasonal packages to partnering with local attractions, there are many ways to increase your fall occupancy and bottom line as the leaves change. Here are 15 ways to boost your fall occupancy right now.

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Hotel News Resource

OCTOBER 29, 2024

We compiled a convenient list of engaging social media ideas for hotel marketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.

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Hotel News Resource

DECEMBER 12, 2023

This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. You can find a Best Western location near almost all national parks in the US. Here are our top tips.

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Hotel News Resource

SEPTEMBER 26, 2024

We talked to Lindsey Rendon, the senior sales manager at El Chorro, to learn more about the marketing strategies that have led El Chorro’s wedding business to thrive.

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Hotel News Resource

MARCH 7, 2025

Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.

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Lure Agency

MARCH 7, 2023

If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. What is Relationship Marketing? Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.

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Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

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Hotel Business

JULY 19, 2024

Following 30 years of executive leadership for the Hospitality Sales and Marketing Association International (HSMAI) Americas, HSMAI Foundation and HSMAI Global , Bob Gilbert has retired as president/CEO of HSMAI. He has accelerated his retirement plan as a result of a serious health issue. “It

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Hotel News Resource

SEPTEMBER 22, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

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Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike is an innovator whose creative ideas has developed new revenue streams for hotel properties that he works with.

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AskSuite

JULY 20, 2023

Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.

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Hotel News Resource

FEBRUARY 6, 2025

Word&of&mouth marketing has always been a cornerstone of hotel promotion, and UGC is its modern evolution. By integrating guest&generated content into your hotels social media and marketing strategies, you can create more compelling campaigns. Heres why UGC is so impactful.

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Hotel News Resource

MARCH 27, 2025

The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotel marketing strategies.

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Hotel News Resource

JANUARY 22, 2025

By using powerful, data&driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.

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Social Tables

MARCH 22, 2024

Top hospitality conferences for sales, branding, and marketing Whether you’re in event planning, hotel sales, or venue operations, the top hospitality conferences of 2024 have something to offer every business in the industry. Review the various conference categories below to find the right events for you and your team.

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Hotel News Resource

DECEMBER 10, 2024

As we head into 2025, event marketing strategies are shifting to meet evolving consumer expectations. Heres a look at the trends, backed by insightful statistics, that will shape event marketing success this year.

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MediaBoom

AUGUST 5, 2024

Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Even the best hotel advertising is worthless if it doesn’t reach the right people.

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eZee Absolute

JULY 31, 2022

But with the ever-growing competition, how can small hotels keep up? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. I will also tell you about some revenue-generating ideas for small hotels that don’t include selling rooms.

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Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Examples include average check, average table occupancy, labor costs of sales, food and beverage costs of sales, and revenue per available seat hour. Food & beverage KPIs.

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