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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

He brings over 20 years of global experience in senior leadership roles across the hospitality sector, with hotel brands including InterContinental Hotels Group and 8Hotels, with expertise in sales, marketing, and revenue generation.

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Hotel commercial strategy: Solutions and optimisation guide

SiteMinder

A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business.

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HSMAI Global launches Certified Hotel Sales Leader certification

Hotel Business

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

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Driving Hotel Sales Through Diverse Marketing Strategies

Hotel News Resource

Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.

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Top 5 Hospitality Blogs You Shouldn’t Miss Out from 2023

STAAH

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

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Key appointments: Capella, Langham, JLL

Hotel Management

“Ivy has proven herself to be an expert across various segments of sales and marketing, demonstrating strong expertise in brand management, marketing, public relations, communications, sales, revenue optimization, and distribution,” said Capella Hotel Group President, Cristiano Rinaldi. “As

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Hotel Podcasts 2025: Learn From Industry Experts

Hotelogix

It also covers sustainability in hotel design and how eco-conscious decisions are shaping the industry. Notable Episode: "Eco-Friendly Design Elements at Playa Largo Resort" 👉 Read Also - Hotel PMS UX: Improve Revenue & Staff Workflow 2.

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