Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s.

Hotel Marketing 74

Hotel Marketing Market Marketing Hotels 74

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. A hotel can opt to use manual or automated adjustments to increase efficiency and maximize profits.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today.

Digital Marketing 93

Digital Marketing Services Market Marketing 93

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. One thing in these two images is abundantly clear, an organic strategy alone is not enough in today’s SERP landscape.

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy?

Market 111

Market Marketing Marketing Strategy Hotels 111

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 86

OTA Sales Market Marketing 86

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Bookassist

NOVEMBER 4, 2022

Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? These are the main reasons why Bookassist decided to be active in the Polish market.

Market 52

Market Marketing Management OTA 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

Hospitality 85

Hospitality OTA Travel Upsell 85

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads.

OTA 52

OTA Hotels Branding Market 52

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

eZee Absolute

MARCH 19, 2024

This versatility in catering to various guest needs allows micro-stay hotels to tap into multiple market segments, expanding their customer base and revenue potential. Competitive Advantage in the Market Providing micro-stay options grants hotels a competitive edge in the market.

Revenue 52

Revenue Consumer Accommodation Hotels 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

eZee Absolute

MAY 18, 2023

You might have seen OTAs using those “ Book now and receive 20% off your stay ” or “ Upgrade to a suite for free if you book within the next 24 hours ” on their websites. However, it’s important to ensure that the discounts you offer are sustainable for your business and align with your overall marketing strategy.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52

Q4Launch

FEBRUARY 3, 2022

While these vacation planning stages may all sound drastically different on the surface, to a marketer, they all share one thing in common: They’re all part of the guest life cycle. Read on to learn more about the guest life cycle in hotels! Read on to learn more about the guest life cycle in hotels!

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

MAY 8, 2023

It is a powerful marketing tool for the hospitality industry. Read on to learn how to use Instagram at your hotel, what to post, and examples to inspire your strategy. Here are a few reasons why Instagram is integral to a hotel’s social media marketing strategy. Utilize influencer marketing.

Branding 119

Branding Hotels Travel Shopping 119

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. The focus of 2022’s International Hotel Technology Forum will be learning from the pandemic and the unique struggles hospitality professionals faced in 2021. HITEC ORLANDO.

Hospitality 158

Hospitality Events Tourism Business 158

eZee Absolute

NOVEMBER 19, 2023

This article talks about all the common challenges in the hotel industry and their possible solutions. Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers.

Hotels 98

Hotels Hiring Services Market 98

Xotels

APRIL 3, 2024

Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management? Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively?

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

eZee Absolute

JANUARY 26, 2023

This is why every hotel owner puts a lot into serving its guests but only a few get an impressive revenue collection. Most of the time, this happens because of the fragile pricing strategies hoteliers set up without analyzing guests’ behavior and insights into the latest marketing techniques.

Revenue 52

Revenue Market Penetration Revenue Management Services 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing.

Hospitality 73

Hospitality Market Marketing Business 73

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 52

Hotels Travel Market Marketing 52

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy.

Hotels 69

Hotels Digital Marketing Hospitality Market 69

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75